Work Preference
Summary
Overview
Work History
Education
Skills
Languages
Certification
Work Availability
Timeline
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Tayna Cavalcante
Open To Work

Tayna Cavalcante

Vancouver,BC

Work Preference

Job Search Status

Open to work
Desired start date: 2 weeks notice

Desired Job Title

Marketing CoordinatorSocial Media Specialist/OwnerMarketing AssistantMarketing Content SpecialistSocial Media Consultant

Work Type

Full Time

Location Preference

Hybrid
Location: Vancouver, BC, CA
Open to relocation: No

Salary Range

$60000/yr - $200000/yr

Summary

Dynamic marketing professional with over 7 years of experience leading digital and content-driven initiatives across various channels, including email, social media, web, and print. Proven expertise in crafting integrated marketing strategies and managing end-to-end campaigns that enhance brand growth and customer engagement. Skilled in leveraging data-driven insights for optimization, with a strong foundation in copywriting and process improvement to elevate marketing effectiveness. Committed to fostering collaboration across teams to achieve strategic objectives and drive measurable results.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Marketing Coordinator

LH Home
05.2023 - Current
  • Lead email marketing strategy and execution, including promotional, product launch, and trade show campaigns.
  • Own content development across digital, print, and eCommerce channels, ensuring brand consistency across email, social, website, and sales materials.
  • Manage promotional and product launch campaigns across email, SAP, website, AMP, and eCommerce platforms.
  • Plan and execute integrated marketing initiatives for trade shows, including email campaigns, print collateral, catalogues, look books, and product materials.
  • Collaborate with sales, purchasing, and product development teams to support launches, promotions, and customer engagement initiatives.
  • Analyze campaign performance, engagement metrics, and audience behavior to optimize messaging, segmentation, and timing.
  • Oversee social media strategy and content execution, including platform planning, copywriting, publishing, and community engagement.
  • Support ongoing website maintenance, updates, and content improvements.

Social Media Specialist/Owner

Flamant Studio
05.2022 - 07.2023
  • Planned and executed weekly social media content across Instagram and LinkedIn, aligning posts with broader marketing campaigns.
  • Developed event marketing strategies and internal campaigns (endomarketing), supporting brand consistency across channels.
  • Responded to customer messages and inquiries on social platforms, maintaining a friendly and professional brand tone.
  • Coordinated event scheduling with cross-functional teams, ensuring smooth delivery of in-person and digital initiatives.

Marketing Assistant

Faculdade Febracis
08.2021 - 05.2022
  • Developed end-to-end content strategies for catering companies and restaurants, including visual storytelling, seasonal campaigns, and promotional planning.
  • Created, captured, and edited photography and video content for social media platforms, ensuring consistent aesthetics and brand messaging.
  • Brainstormed and executed weekly Instagram content plans, including posts, stories, and special campaigns aligned with holidays and promotions.
  • Managed direct engagement with followers and responded to customer inquiries to foster community trust and brand loyalty.
  • Monitored content performance and recommended improvements to optimize reach and audience engagement.

Marketing Content Specialist

Repartse Tecnologia
07.2019 - 08.2021
  • Developed and edited high-quality content for various digital platforms, enhancing brand visibility.
  • Collaborated with cross-functional teams to create cohesive content strategies aligned with business goals.
  • Implemented SEO best practices to optimize website content for improved search rankings.

Social Media Consultant

Canjica Studio
06.2021 - 07.2021
  • Wrote blog posts and website content targeted at accounting professionals and small businesses, ensuring clarity, engagement, and alignment with brand voice.
  • Published SEO-optimized content using WordPress, gaining hands-on experience with HTML and formatting plugins to improve site functionality and user experience.
  • Collaborated with technical and marketing teams to align messaging across content and website updates, maintaining consistency and accuracy.
  • Supervised and supported junior content contributors, providing guidance and feedback on copy and content strategy.

Education

Master - Business Administration

University Canada West
01-2024

Bachelor - Publicity and Advertising

Universidade de Fortaleza
01-2022

Skills

  • Customer service
  • Adobe creative suite
  • Email blasts and newsletters
  • Event planning
  • Teamwork and collaboration
  • Detail-oriented
  • Social media strategy
  • Digital marketing
  • Analytical thinking
  • CRM management
  • Content development
  • Calendar management

Languages

English
Native or Bilingual
Portuguese
Native or Bilingual

Certification

Certified Digital Marketing Associate, 2023, Digital Marketing Institute

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Marketing Coordinator

LH Home
05.2023 - Current

Social Media Specialist/Owner

Flamant Studio
05.2022 - 07.2023

Marketing Assistant

Faculdade Febracis
08.2021 - 05.2022

Social Media Consultant

Canjica Studio
06.2021 - 07.2021

Marketing Content Specialist

Repartse Tecnologia
07.2019 - 08.2021

Bachelor - Publicity and Advertising

Universidade de Fortaleza

Master - Business Administration

University Canada West

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Tayna Cavalcante