TAYLOR THAIN
Nova Scotia,Canada
Summary
Dynamic Digital Marketing professional and entrepreneur with over 10 years of experience in SEM, paid social, and analytics. Owner of a digital analytics and PPC consulting firm, and co-owner of a non-profit circus arts performing agency. Transformed Super Dave's Auto Sales into a five-location dealer group, driving a 360% increase in monthly leads and a 42% reduction in marketing costs. Certified Google Ads specialist with expertise in data-driven strategy development, conversion rate optimization, and digital analytics implementation.
Overview
10
10
years of professional experience
11
11
Certifications
Work History
Marketing Director
Super Dave's Auto Group
03.2017 - Current
- Digital Growth Leadership: Spearheaded SEM and Paid Social strategies across search, display, and social media channels, transforming a single dealership into a five-location dealer group including Ford and Mazda franchises
- Lead Generation Excellence: Increased average monthly new leads by 360%, enabling expansion that doubled both sales and service teams
- Analytics Integration & Optimization: Merged offline CRM sales data with web analytics to enhance lead value assessment and source attribution, improving ROI tracking
- Budget Optimization: Applied advanced analytics framework to evaluate marketing channels, resulting in 42% reduction in marketing costs while maintaining lead volume
- Website Conversion Optimization: Executed complete website overhauls for all dealerships using CRO frameworks, achieving 12.75% average on-page conversion rate in 2023 (vs
- 5.72% industry benchmark)
Owner & Principal Consultant
Some Marketing
Halifax, Nova Scotia
01.2017 - Current
- Provide specialized digital analytics and PPC consulting services, optimizing online marketing performance for diverse businesses.
- Develop and execute customized digital marketing strategies focused on ROI, achieving measurable results, and enhancing client profitability.
- Implement advanced tracking solutions and data analysis frameworks, delivering actionable insights and recommendations based on comprehensive digital performance analysis.
- Standout Success Story: Led the digital marketing strategy for a client that grew from three to nine clinics in four years, becoming Nova Scotia's largest independently owned and family-operated audiology clinics.
Co-Founder & Marketing Director
Luminosity Circus (Non-Profit)
Halifax, NS
06.2021 - Current
- Established and led a mission-driven non-profit performing arts agency focused on creating sustainable career pathways for emerging circus artists, while ensuring fair compensation practices.
- Developed an innovative business model that reduces barriers to entry for new performers through cost subsidization and professional development support, successfully launching careers for emerging artists.
- Implemented an equitable payment structure that enables above-market compensation for performers while maintaining financial sustainability through strategic partnerships and grant funding
- Manage comprehensive marketing and community engagement strategies, including digital presence, performance promotion, and strategic partnerships with local businesses
- Built and maintain relationships with venues, event organizers, and community organizations to create consistent performance opportunities for roster artists
Digital Advertising Analyst
Outshine Online Marketing Inc.
06.2015 - 12.2016
- Developed and implemented cross-channel paid media strategies across multiple platforms
- Configured and maintained Google Tag Manager and Google Analytics implementations to ensure comprehensive data capture
- Managed daily operations of PPC accounts across Google AdWords, Facebook, Bing, and Twitter Ads
- Optimized keyword bids, budget allocations, impression share, and quality scores
- Created and maintained keyword lists and remarketing strategies
- Provided creative copy suggestions and graphical ad templates
Education
Some College (No Degree) - Marketing
NSCC Waterfront Campus
Dartmouth, NSSome College (No Degree) - Philosophy Foundation Year Program
University of Kings College
Halifax, NSSkills
- PPC & Digital Advertising
- Google Ads (Search, Display, Video)
- Paid Social Media Advertising
- PPC Bid Management
- Optimization
- Media Buying & Planning
- Display & Programmatic Advertising
- Direct Response Marketing
- Analytics & Data
- Google Analytics Implementation
- Digital Marketing Analytics
- Performance marketing
- Creative problem solving
- Stakeholder engagement
- Analytical skills
- Planning and coordination
- Marketing and advertising
- Digital marketing
Certification
Google Digital Academy (Skillshop)
- Google Ads Display Certification
- Issued Apr 2025, Expires Apr 2026
Google Digital Academy (Skillshop)
- Google Ads Search Certification
- Issued Apr 2025, Expires Apr 2026
PPC Performance Framwork (GodTierAds)
- Issued July 2024
- Google Ads Video Certification
- Issued Jun 2024, Expires Jun 2025 Skills: Media Buying, Ads Optimization, Digital Marketing, YouTube and Google Video advertising, Digital Strategy, Digital Advertising
Codecademy
- Learn JavaScript Course
- Issued Jun 2024
- Google Analytics Certification
- Issued May 2024, Expires May 2025 Skills: Advertising Campaigns, Analytics Implementation, Media Buying, Ads Optimization, Digital Marketing, Google Analytics, Digital Marketing Analytics, Web Analytics, Digital Strategy
- Google Ads - Measurement Certification
- Issued Apr 2024, Expired Apr 2025 Skills: Advertising Campaigns, Media Buying, Direct Response Marketing, Ads Optimization, Digital Marketing, Advertising Optimization, Google Adwords, Performance Marketing, Digital Strategy, Pay Per Click (PPC), Google Ads
- Google Ads Display Certification
- Issued Apr 2024, Expired Apr 2025 Skills: Advertising Campaigns, Media Buying, Direct Response Marketing, Ads Optimization, Programmatic Advertising, Digital Marketing, Google Adwords, Performance Marketing, Digital Strategy, Display Advertising
- Google Ads Search Certification
- Issued Apr 2024, Expired Apr 2025 Skills: Advertising Campaigns, Media Buying, Direct Response Marketing, Ads Optimization, Digital Marketing, Google Adwords, Performance Marketing, Digital Strategy, Pay Per Click (PPC), Google Ads
Microsoft
- Bing Ads accreditation
- Issued Mar 2016 Skills: Advertising Campaigns, Media Buying, Direct Response Marketing, Ads Optimization, Digital Marketing, Performance Marketing, Digital Strategy
Optmyzr
- Optmyzr Certification - PPC Reporting and Optimization
- Issued Aug 2015
Affiliations
- Circus Artist
- Fire Breather
- Motorcycle Enthusiast
- Cat Dad
Languages
English
Professional
Websites
References
References available upon request.
Timeline
Co-Founder & Marketing Director
Luminosity Circus (Non-Profit)
06.2021 - Current
Marketing Director
Super Dave's Auto Group
03.2017 - Current
Owner & Principal Consultant
Some Marketing
01.2017 - Current
Digital Advertising Analyst
Outshine Online Marketing Inc.
06.2015 - 12.2016
Some College (No Degree) - Marketing
NSCC Waterfront Campus
Some College (No Degree) - Philosophy Foundation Year Program
University of Kings College
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