Taylor Studebaker
Irvine
Summary
Dynamic Social Media Strategist with proven success in driving engagement and brand awareness across multiple platforms. Expertise in content creation, data analysis, and influencer marketing, resulting in over 12 million impressions and substantial follower growth.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Social Media Strategist
MemorialCare
Fountain Valley
07.2025 - Current
- Develop and manage social media content calendars across six entities, driving social engagement.
- Ideate and create social media content, including photos, videos, and paid content, while owning the budget.
- Collaborate with cross-functional teams to draft creative briefs, and execute content strategies.
- Analyze social media performance biweekly, generating data-driven insights.
- Lead influencer marketing strategy and campaigns, resulting in over 12 million impressions.
Specialist, Brand Marketing
MemorialCare
Fountain Valley
07.2022 - 07.2025
- Pioneered brands TikTok presence, resulting in over 1 million views on viral content
- Boosted brand awareness for two entities, achieving 83% follower growth on Meta, and 45% growth on Instagram
- Conducted market research and developed integrated marketing campaigns across multiple channels
- Oversaw daily community management and online reputation for six social media platforms
- Drove attendance to consumer-facing educational events through targeted digital media campaigns
Specialist, Marketing Communications
Pacific Dental Services
Irvine
07.2021 - 07.2022
- Enhanced the dental assistant scholarship program, resulting in a 258% increase in applicants by optimizing processes
- Created compelling content to engage donors and support fundraising efforts, driving donations through storytelling
- Managed social media strategy, achieving a 20% increase in engagement
- Streamlined donor communications through Salesforce, Classy, and Benevity, strengthening the brand identity
- Authored content for emails, newsletters, press releases, and blogs, applying SEO strategies to increase visibility
Coordinator, Marketing Communications
Pacific Dental Services
Irvine
07.2018 - 07.2021
- Managed social media campaigns, increasing followers by 25%
- Oversaw the recruitment and application process for the quarterly scholarship program
- Developed and maintained the foundation’s website content, ensuring consistency with brand messaging
Education
Bachelor of Science - Business Administration, Marketing
Chapman University
Orange, CASkills
- Brand Management & Development
- Cross-Channel Marketing
- Content Creation
- SEO Optimization
- Analytics
- Project Management
- Relationship Building
- Content Management
- Time Management
- Organizational Skills
Certification
- Google Project Management: Professional Certificate, Advanced Google Analytics, Google My Business Basics
Timeline
Social Media Strategist
MemorialCare
07.2025 - Current
Specialist, Brand Marketing
MemorialCare
07.2022 - 07.2025
Specialist, Marketing Communications
Pacific Dental Services
07.2021 - 07.2022
Coordinator, Marketing Communications
Pacific Dental Services
07.2018 - 07.2021
Bachelor of Science - Business Administration, Marketing
Chapman University