Taylor Jones
Toronto,ON
Summary
Dynamic marketing professional specializing in demand generation, strategy execution, and B2B sales. Expert in leading successful marketing campaigns, both paid and organic, resulting in significant increases in engagement, revenue, and brand presence. Proven track record in implementing data-driven strategies and hands-on experience in optimizing conversion rates and pipeline growth.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Marketing Coordinator
Curv Health
Toronto, ON
01.2022 - Current
- I directed a 3-month social media campaign for Curv Health, designing the strategy and media creatives, writing the copy, and leading the team. This initiative successfully heightened brand awareness, demonstrated by a 40.4% increase in engagement time and a 34.7% rise in event participation.
- I led a 2 month long targeted marketing campaign, where I was responsible for writing the copy, creating the landing page, and developing user targeting parameters. This strategic approach successfully generated over 450 user sign-ups, creating a valuable pool of leads for potential conversion into customers.
- Negotiated and closed Curv Health's largest enterprise contract, exceeding the revenue for the quarter by 133%
- Crafted and executed Curv Health's annual strategic plan for sales and marketing, which was adopted as the company's comprehensive approach to driving growth and market presence
- I led a cold email campaign that created over $3,000 in pipeline value, marked by a 19.6% open rate and a 9% click-through rate (CTR), showcasing strong engagement and effectiveness.
- Published over 30 articles in three months, enhancing the brand's content marketing strategy.
Demand Generation Intern
PartnerStack
Toronto, ON
05.2022 - 12.2022
- I increased landing page conversion by 2% through A/B testing, leading to $120,000 in revenue. This was achieved by researching industry expert methods, compiling a list of best practices, and then implementing these on Unbounce, where I crafted both the design and the copy.
- Authored the #1 monthly most-read article on the PartnerStack website for two consecutive months, leading to increased website views and engagement
- Managed a $5,000 budget for a 4-week LinkedIn and Facebook campaign, working alongside design teams and copywriters for its execution. This strategy resulted in generating $15,000 in pipeline.
- I led targeted email campaigns to existing customers, encouraging review submissions and collaborating with our Customer Service team to enhance user experiences. This strategy was pivotal in PartnerStack securing the #1 position in G2 awards for three quarters in our software category.
- Contributed to paid advertising campaigns with a $50,000 monthly budget, focusing on custom filtering, creating retargeting contact lists, and collaborating with sales for lead follow-up. Worked with copy and design teams for cohesive campaign materials and oversaw their deployment.
Product Management Intern
TheAppLabb
Toronto, ON
05.2021 - 08.2021
- Collaborated with a small-stage start-up client on a detailed report outlining industry analysis, product demographics, and potential user base, crucial for identifying the target market for their product
- Effectively coordinated with UX/UI and engineering teams as a Product Manager, ensuring seamless alignment of product development with strategic roadmaps and client specifications. This role involved bridging technical and design aspects with client needs.
- Participated in numerous client-facing meetings, providing key insights and fostering client relationships. This involvement was crucial in understanding client needs and aligning product development with their expectations.
- Conducted thorough quality assurance (QA) for products before they went live, ensuring that all features met both technical specifications and client requirements. This role was vital in maintaining high-quality standards and customer satisfaction.
Education
Bachelor of Arts in Media Information & Technoculture (MIT) -
Western University Faculty of Information Media Studies
04.2024
Skills
- Strategic Planning: Proficient in developing and executing marketing strategies that drive demand and revenue
- Demand Generation: Expert in running successful marketing campaigns leveraging both organic and paid channels
- B2B Sales Expertise: Skilled in sales strategy and execution with a track record of driving revenue growth in the B2B space
- Digital Marketing: Proficient in SEO/SEM, content strategy, social media advertising, and email marketing
- Analytics and Data-Driven Marketing: Experienced in using data to inform marketing decisions, optimize campaigns, and increase ROI
- CRM & Conversion Optimization: Adept at using CRM tools and optimizing conversion rates through A/B testing
Affiliations
Southern Pines – Co-Founder
- Co-founded Southern Pines, a landscaping and windowing business, successfully establishing a solid foundation in the industry.
- Secured government funding for start-up costs, contributing to the rapid growth of the business and generating over $15,000 in revenue within the first three months
Student Varsity Athlete – Football
Western University, London Ontario
- Demonstrated exceptional time management and leadership skills, balancing academics with athletic commitments.
Certification
Master the Entrepreneur Skillset , Entrepreneurship/Entrepreneurial Studies
- Activities and societies: Certificate of achievement of a 6-week Entrepreneurship virtual masterclass by Western Entrepreneurship, Ivey Business and Startup course.
Timeline
Demand Generation Intern
PartnerStack
05.2022 - 12.2022
Marketing Coordinator
Curv Health
01.2022 - Current
Product Management Intern
TheAppLabb
05.2021 - 08.2021
Bachelor of Arts in Media Information & Technoculture (MIT) -
Western University Faculty of Information Media Studies
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