Summary
Overview
Work History
Education
Skills
Timeline
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TAYLOR GOULARD

TAYLOR GOULARD

Ottawa,Ontario

Summary

Experienced Marketing Manager with a demonstrated history of working in marketing and advertising, specifically in the BIA industry. I possess strong media and communication skills and have extensive experience with social media management, media relations, and corporate communications.

Overview

6
6
years of professional experience

Work History

Marketing Manager

The Junction BIA
04.2021 - Current
  • Maintain and create content for social media accounts
  • Create graphic design pieces for all promotional materials
  • Create newsletters distributed to BIA members as well as the public
  • Maintain the BIA website with updates, business directory, and events
  • Budget creation for marketing purposes
  • Ideation and execution of marketing campaigns

Marketing and Events Coordinator

Downtown Guelph BIA
09.2019 - Current
  • Maintain and create content for social media accounts
  • Create graphic design pieces for all promotional materials
  • Create monthly newsletters that are distributed to all BIA members
  • Worked alongside the marketing committee to reestablish the Downtown Guelph BIA branding
  • Assist in planning and executing small to large scale events
  • Work to create and maintain relationships with BIA members

Social Media Manager

The Modern Bride
12.2017 - 07.2019
  • Solely responsible for content creation on social media platforms, which included creating monthly content calendars, photographing and editing and advertising
  • Created content for monthly blog posts on a variety of topics
  • Planned and executed a variety of events such as pop-up weddings, fashion shows, grand opening events and photo shoots
  • Produced print content for advertising purposes
  • Website maintenance

Education

Bachelor of Arts - Media Studies

University of Guelph
Guelph, ON
04.2017

Bachelor of Arts - Media Communications

Humber College
Toronto, ON
04.2017

Skills

  • Social Media Management (Hootsuite, Later)
  • Digital Marketing
  • Budgeting and Allocation 
  • Public and Media Relations
  • Project Management (Office 365)
  • Graphic Design (Canva, Adobe Suite)
  • Web Analytics (Wordpress, Squarespace)
  • Email Marketing (Mailchimp, Constant Contact)

Timeline

Marketing Manager

The Junction BIA
04.2021 - Current

Marketing and Events Coordinator

Downtown Guelph BIA
09.2019 - Current

Social Media Manager

The Modern Bride
12.2017 - 07.2019

Bachelor of Arts - Media Studies

University of Guelph

Bachelor of Arts - Media Communications

Humber College

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TAYLOR GOULARD