Taylor Cowl
Barrie,ON
Summary
Proven track record of successfully managing multiple freelance assignments concurrently, meeting deadlines and client satisfaction. Possessing excellent communication skills while interacting effectively with both technical and non-technical personnel at all levels.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Independent Contractor
Self Employed Services
01.2020 - Current
- Developed growth strategies for concert tours, new festival properties, and emerging markets.
- Responsible for the ideation, design, curation, and concept development of innovative immersive experiences for curated live events and within digital realms.
- Created and implemented a cohesive event/content program to drive sales, increase audience engagement, and enhance consumer experiences.
- Collaborated with artist management, production, and creative teams to understand what is possible, and how to work within constraints (budgetary, logistics, timelines) to turn concepts into the best live experience.
- Consistently formed teams that identify, build, and produce a wide spectrum of events from live entertainment, festivals, brand showcases, and sponsored activations across international markets, while fostering a relaxed yet professional environment conducive to team building and event delivery.
Bartender
Various Festivals and a Popular Toronto Bar
01.2020 - Current
- Served high customer volumes during special events, nights, and weekends.
- Managed cash handling duties responsibly, ensuring accurate accounting at the end of each shift.
- Efficiently opened or closed the bar according to established procedures, ensuring preparedness for each shift.
- Worked as a bartender and server at festivals such as All Day I Dream and Mad Decent Block Party.
- Provided excellent customer service in a fast-paced festival environment.
- Managed beverage sales and inventory during events.
- Maintained a clean and organized bar area.
- Ensured compliance with all health and safety regulations.
Manager, Special Events and Productions
Embrace Entertainment
08.2015 - 09.2019
- Held various positions starting as a Junior Artist Manager, eventually becoming the Manager for Special Events and Productions.
- Managed and provided oversight on all Embrace concerts and festivals, including event/venue logistics, credentials, tour advancing, immigration needs, artist travel/hospitality, booking calendars, production management, and staff schedules.
- Responsible for reporting/analysis of ticket revenue streams, managed ticket inventory and sales, event builds and set-up, conflict resolution, ticket order processing, and ticket distribution using internal CRM.
- Managed Ticketing Operations related to ticket sales, finance records, event ticketing platforms/data analytics, customer service/support, cash reconciliations, and promotion initiatives.
- Built and managed relationships with vendors and liaised with ticketing partners including Ticketmaster, Ticketweb, Resident Advisor, Frontgate, and ID&C.
Education
Bachelor of Arts - Cultural Studies/Critical Theory & Analysis
McGill University
Montreal, QC04.2016
Skills
- Project Management
- Event Planning and Management
- Budget Management
- Alcohol, Beverage, and Merchandise Sales
- Team Coordination
- Customer Experience Management
- Bartending
- Inventory Management
- Health and Safety Compliance
- Ticketing Operations
- Vendor Management
Accomplishments
Projects and Volunteer Experience:
Co-Chair, McGill Week 101
- Organization Name: McGill University
- Dates: 2015
- Responsibilities and Achievements:Coordinated and managed key events for McGill Week 101, overseeing planning and execution.
Manager, Artist Hospitality & Talent Relations, MUS Concert Series
- Organization Name: McGill University
- Dates: 2015-2016
- Responsibilities and Achievements:Managed artist hospitality and talent relations for the MUS Concert Series, ensuring a smooth experience for performers and guests.
Head of Special Events, Gerts Campus Bar
- Organization Name: McGill University
- Dates: 2014-2016
- Responsibilities and Achievements:Planned and executed special events at Gerts Campus Bar, enhancing the bar’s event offerings.
Event Manager, SSPN Events Committee
- Organization Name: McGill University
- Dates: 2014-2015
- Managed event logistics and operations for the SSPN Events Committee, ensuring successful event execution.
Team Captain, Arts Faculty O-Week
- Organization Name: McGill University
- Dates: 2015
- Led and organized activities for the Arts Faculty Orientation Week, facilitating a welcoming experience for new students.
Event Coordinator, ENACTUS Committee
- Organization Name: McGill University
- Dates: 2012-2014
- Coordinated events for the ENACTUS Committee, contributing to the committee’s community and business-focused projects.
Languages
English
Native or Bilingual
Certification
Smart Serve
Timeline
Independent Contractor
Self Employed Services
01.2020 - Current
Bartender
Various Festivals and a Popular Toronto Bar
01.2020 - Current
Manager, Special Events and Productions
Embrace Entertainment
08.2015 - 09.2019
Bachelor of Arts - Cultural Studies/Critical Theory & Analysis
McGill University
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