Taylor Cober
Schomberg
Summary
I am currently in my fourth year at Western University, completing an Honors Specialization in Media Information and Technoculture and a certificate in Digital Communication. I have a passion for writing, and I am very detail oriented. My previous roles as a Smartmail Marketing Intern for Canada Post and Social Media Intern for Western Communications have helped me execute and develop these skills. I have experience creating shareable content designed for specific networks to spread brand awareness, as well as writing external and internal collateral documents within a corporate setting. Currently in my role as a Student Ambassador for Western Recruitment my skills have assisted in supporting the Social Media coordinators with their strategy and content planning, as well as writing important articles and blogs for prospective students.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Ambassador
Western Recruitment
11.2023 - Current
- Connect with prospective students (via phone, Unibuddy platform, email, or social media) and answer any questions they have regarding faculty/programs and student life
- Support the Social Media coordinators with their strategy and content planning for the fall
- Write blog posts and articles
- Assist with virtual and in-person events
Smartmail Marketing Intern
Canada Post
05.2023 - 08.2023
- Built, updated and created internal and external marketing collateral documents
- Worked with various Marketing Managers on a variety of direct mail & digital campaigns (SiriusXM collaboration & partnerships, SMM Engagement Kit, VIP Movement)
- Produced briefs to work with external agency copywriter to edit and enhance collateral
- Approved copy, creative, and design provided by external agency partners
- Correlated with graphic design team to ensure brand standards
- Liaised with Linguistics team, printers and digital team to ensure timelines were met.
Social Media Intern
Western Communications
- Developed and created shareable content appropriate for specific networks to spread the Western brand through an inclusive lens.
- Supported Communications staff in building and managing the University's social media profiles and presence, with a focus on Instagram and TikTok.
- Used strategies to drive consistent, relevant traffic and leads to Western social network presences.
McDonalds Restaurants
Schomberg, ON
01.2017 - Current
- Crew trainer, Guest experience leader, Team Leader, Inventory maintenance
Summer Institute Senior Counsellor
York Region District School Board
- Created, organized, and taught program material
- Delivered curricular learning in creative ways along with facilitating activities for students
Schomberg Public School Tutor in the School
York Region District School Board
01.2022
- Supported all students within the learning environment, including ELL and IEP learners.
Building Blocks For Kindergarten (BBFK) Senior Counsellor
Discovery P.S
- Supported all students with the transition into kindergarten.
MOSEA & Social Lite Vodka Campus Ambassador
London Ontario
10.2023 - 12.2023
- Promoted the MOSEA & Social Lite brand through social content (Instagram posts)
- Curated creative stories to drive brand awareness.
Child Supervisor and Caregiver
01.2014 - 01.2019
- Supported several families with childcare and babysitting.
Education
Bachelor of Arts in Media & Communication Studies - Honors Specialization- Media, Information & Technoculture
Western University
04.2024
King City Secondary School
06.2020
Skills
- Strong communication skills
- Detail oriented, with a passion for writing
- Collaboration with others
- Flexibility within all working and learning scenarios
- Strong organizational skills and multitasking abilities within fast-paced environments
Certification
- Tri-Council Policy Statement: Ethical Conduct for Research Involving Humans (TCPS 2), 03/2022
- Building Inclusivity Through Anti-Racism -Western University, 10/2022
Volunteer Experience
- Ontario University Fair, Student Ambassador, 10/2022, Provided adequate information about Western University and enthusiastically encouraged prospective students to enter the Faculty of Media and Communication Studies.
- JustMyx, Promotional Assistant, 12/2022, 04/2023, Collaboratively planned and organized promotional events for JustMyx products., Marketed JustMyx products on social media through photography.
- King City Secondary School, Student Mentor, 2016, 2019, Student Mentor Program Leader, Our Voice Conference Representative
References
Available upon request.
Timeline
Ambassador
Western Recruitment
11.2023 - Current
MOSEA & Social Lite Vodka Campus Ambassador
London Ontario
10.2023 - 12.2023
Smartmail Marketing Intern
Canada Post
05.2023 - 08.2023
Schomberg Public School Tutor in the School
York Region District School Board
01.2022
McDonalds Restaurants
Schomberg, ON
01.2017 - Current
Child Supervisor and Caregiver
01.2014 - 01.2019
Social Media Intern
Western Communications
Summer Institute Senior Counsellor
York Region District School Board
Building Blocks For Kindergarten (BBFK) Senior Counsellor
Discovery P.S
Bachelor of Arts in Media & Communication Studies - Honors Specialization- Media, Information & Technoculture
Western University
King City Secondary School
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