Taya Ordonez
Murrieta
Summary
Creative, results-driven marketing professional with hands-on experience leading social media strategy, content creation, and brand storytelling. Proven ability to manage platforms end-to-end, produce engaging short- and long-form content, and support business growth through consistent, on-brand digital marketing.
Overview
2
2
years of professional experience
Work History
Marketing Assistant
New Day Solar
05.2024 - 01.2026
- Owned social media strategy and execution across Instagram, YouTube, and podcast platforms
- Planned, filmed, edited, and published short-form and long-form video content (Reels, Shorts, clips)
- Led creative direction for brand messaging, visuals, and tone across all marketing channels
- Produced and promoted video series and podcasts, from concept development to clip distribution
- Wrote captions, CTAs, promotional copy, and campaign messaging aligned with brand voice
- Built and executed weekly and seasonal marketing campaigns tied to business goals
- Coordinated content with company leadership, sales reps, vendors, and contractors
- Created on-site content for events, trade shows, and vendor activations
- Reviewed performance insights and adjusted content strategy to improve engagement and reach
Education
Bachelor of Science - Business Management
Grand Canyon University
Phoenix, AZ04-2024
Skills
- Social Media Strategy
- Content Creation
- Short-Form Video
- Brand Storytelling
- Creative Direction
- Campaign Planning
- Caption Writing
- Event Marketing
- Cross-Team Collaboration
- Podcast editing
- Sound editing
- Multicam editing
- Customer service
Tools
- YouTube
- TikTok
- Meta Business Suite
- Canva
- CapCut
- Adobe Creative Suite (basic)
Timeline
Marketing Assistant
New Day Solar
05.2024 - 01.2026
Bachelor of Science - Business Management
Grand Canyon University