Tawrat Anatul Mim

• Managed and optimized Google, Amazon, and Bing ad campaigns for over 150 clients, improving key metrics such as clicks, CTR, CPC, and Conversions.
• Achieved an average growth of 20-25% in key performance metrics for clients through strategic campaign optimization.
• Provided performance management and analytics support using SoCast and Google Analytics, generating actionable insights and detailed performance reports.
• Conducted keyword research and optimization using tools like Optimizely and SEMRush, and collaborated with the creative team to develop effective ad creatives.
• Implemented A/B testing strategies and real-time adjustments to maximize ROI, while managing budget allocation and bid strategies.
• Trained and mentored junior team members, ensured compliance with platform policies, and stayed up-to-date with industry trends and best practices.

Robi Axiata Limited is the 2nd Largest Multinational Mobile Network Operator in Bangladesh with a portfolio of 30+ digital solutions across multiple service categories.

• Planned, executed, and analyzed digital media campaigns across multiple paid advertisement channels for multiple telco products and digital services under Robi Axiata Portfolio.
• Ensured end-to-end digital campaign performance tracking via implementing robust campaign dashboards using Google Data Studio, GA4
• Optimized target audience based on business objective, media capacity with available budget to drive media efficiency.
• Increased conversion by 12% from Paid Campaigns (In-app actions, Web-based conversion, Subscriptions), which lead to 4x -10x ROAS from Paid Digital Campaigns.

“Truck Lagbe” (Bengali for “Need a Truck”) is a leading Startup company in Bangladesh, specializing in providing digital truck rental solution via mobile app. Funded by IFC & Betatron Venture Group

• Worked with management to develop and apply digital marketing campaign plans with a focus on driving brand awareness, acquisition, and conversion.
• Implemented end-to-end digital funnel with paid advertisements,email, contextual push notifications and SMS to streamline mobile app user acquisition & retention, ensuring cohort drop-offs by 20%.
• Optimized marketing budget by de-duplicating digital attribution with the help of Mobile Measurement Platforms (Adjust) and frequent A/B Testing.
• Aggregated social media publications via Hubspot in accordance with monthly plans & ad-hoc requirement.

Parkkori is a parking-space sharing platform in Bangladesh that provides ondemand parking facility via digital solution

• Strategized digital marketing plan to drive app downloads from digital channels (Paid Search & Paid Social and ).
• Conducted digital campaign performance analysis to identify areas of improvement
• Collaborated with agency and internal resources to create content strategy for both social media & paid advertisement.

MGH Group is multinational conglomerate operating in 18 countries worldwide. Originated in Bangladesh, having presence in myriads of industries including logistics, distribution, freight forwarding, food & beverage, restaurants, media etc.

• Developed monthly promotional strategy for multiple restaurants (Nando’s Bangladesh & Peyala) under the company portfolio.
• Coordinated with advertisement agency for managing social media accounts, paid search and social campaign, copy-writing and media buying.
• Periodically organized BTL campaigns including sponsored events,food kiosks and activation initiatives to ensure brand visibility.
• Expedited global marketing campaigns for Nando’s Bangladesh under the guidance of franchise operations team (Nando’s World Wide Licensing Team).
• Developed digital sales funnel for restaurants in collaboration with Food delivery partners and digital marketing agency.