Tatianna Goldsney

• Lead media relations and communication plans from development through to execution for various initiatives, including new technology launches and corporate partnerships
• Coordinate with other business units, including Indigenous Relations and Government Relations, to develop key message materials, media pitches, media releases, media lists and post-launch analytics and KPI reports
• Manage interviews and media preparation, including briefing document development and media training, with C-Suite and VP-level Executives
• Act as primary media contact for urgent inquiries and interview opportunities with TELUS spokespeople
• Act as project manager, creating comprehensive communication plans that include media and storytelling opportunities alongside managing budgets for cross-country programs
• Provide crisis communication support for emergency network operations, including climate crises, across Canada
• Develop sponsored content storyboards, draft materials and final written works for placement across various media outlets in Canada and the U.S.
• Support event and communication coordination, including executive speaker commitments, with partner organizations across North America, including MaRS Discovery District, Spring Impact Capital and Mobile World Congress
• Manage social media influencers and social media content calendars to support major campaigns

Key projects include:

• CAPEX Investment Program, Communication Prime
• Google Cloud Partnership, Public Relations Prime
• Executive Thought Leadership Strategy for Network & Technology, Public Relations Prime
• TELUS Business #StandWithOwners, Public Relations & Storytelling Project Manager
• TELUS Pollinator Fund for Good, Communication, Marketing & Public Relations Prime

• Created strategic communication plans for media and engagement events including key messaging documents that adhered to client objectives/goals based on research and insights
• Developed detailed methodologies & comprehensive strategies for media, engagement and government relations proposals and presented to clients with professionalism
• Copy edited engagement and communication content before production
• Wrote news releases, media pitches, backgrounders and feature materials for use in media relations and community facilitations
• Supported end-to-end of engagement events including logistics, facilitations, evaluation of data, analysis and reporting in What We Heard reports
• Developed scope of work and accompanying budgets ranging from $5,000 to $1 million for client approval and for proposals using Function Point
• Managed direct client communication, budget, internal staff, deadlines and deliverables for a variety of Canada-wide programs as project manager
• Conducted media outreach and coordination of interview requests with crafted pitches and support documents for identified target publications
• Responded to crisis communication matters 24/7 using strategic insights and based on knowledge of clients and current media landscape
• Built client relationships and trust through effective and professional project management and transparent communication
• Member of the internal communication 'Message Movers' team to provide ongoing support and messaging to internal staff

Key projects included:

• ErinoakKids 2021 Marketing & Communication, Project Manager
• UPS 2021 Marketing Communication, Project Manager and Media Relations Lead
• Cannabis in Our Communities Phase 2, Pauktuutit, Communication Lead
• Green Line LRT, City of Calgary, Communication Lead
• North Hill Community Planning, Engagement & Communication Support
• Moose Lake Together Campaign, Fort McKay First Nation, Media Relations Support

• Coordinated and executed approximately 20 student life events and promotions per month, while managing a $45,000 budget and event insurance/waivers
• Developed video content and written materials for the GSA website, digital signage and the weekly News & Views newsletter
• Managed and developed content for social media platforms for event advertising

Key projects included:

• 2017/2018 Annual Report, Video Editor
• 2018 Graduate Student Life Calendar, Event Planner

• Storyboarded, filmed, edited using Adobe Creative Suite and coordinated logistics for video projects
• Worked with airport stakeholders to coordinate airline inaugural events
• Planned and designed internal and community initiatives
• Used time efficient skills to meet deadlines for developing news releases and communication materials for internal and external stakeholders
• Developed communication plans for various internal and external clients that included objectives, key messages, audiences, short and long-term goals, effective budgets, individualized tactics and ideas to improve team collaboration

Key projects included:

• Holiday Music Program, Event Coordinator
• Women of Aviation Pink Paper Plane Challenge, Program Manager
• Denver Inaugural Flight Celebration with WestJet, Event Manager
• Mexico City Inaugural Flight Celebration with WestJet, Event Manager
• Holiday Travel Tips, Video Editor
• Passenger Flows, Video Editor