Tatiana Stretch
Rancho Mission Viejo
Summary
Healthcare Marketing Leader with extensive experience in the aesthetic industry. Strategic brand marketing expert with strong focus on developing successful multichannel marketing programs focused on consumers and HCPs. A visionary leader and innovator with a strong track record of building forward-looking programs that produce outstanding growth and profitability.
Overview
11
11
years of professional experience
Work History
Associate Director, JUVEDERM Customer Marketing
Allergan Aesthetics
03.2023 - Current
- Develop programs, messaging, and collateral materials to drive sales team education and initiatives- ensuring the sales team is appropriately trained and proficient with all new JUVEDERM Marketing materials.
- Manage cross-functional teams for multiple large-scale projects, successfully completing each on time and within budget constraints. Highlight: led Customer Marketing strategy and execution for first ever JUVEDERM Day, resulting in record breaking sales.
- Establishes strong relationships with key industry partners, creating mutually beneficial opportunities for growth and collaboration.
- Oversees the HCP educational strategy with Allergan Medical Institute for the JUVEDERM brand, working across multiple stake holders and to ensure messaging and education for our HCPs is impactful, consistent, and always on brand strategy.
- 2023 AbbVie Chairman's Award Winner- VOLUX Launch Excellence
Senior Manager, JUVEDERM Customer Marketing
Allergan Aesthetics
10.2020 - 03.2023
- Influenced strategy and drove tactical execution of all US HCP marketing efforts
- Developed portfolio promotions with cross functional stake holders- drove strategy and implementation to HCPs, consistently selling out promotions above 110% and increasing sales across multiple business units
- Responsible for growth and partnership with Inside Sales division and the JUVEDERM brand. Led strategy and execution of educational materials and resources for all Inside Sales employees- resulting in a 115% increase in resource utilization
- Oversaw operational day-to-day for the brand, including forecasting, budget management, sample allocations, etc.
Senior Business Development Manager
Allergan Aesthetics
05.2018 - 10.2020
- Responsible for portfolio growth via well thought out, customized, and strategic business development initiatives with Dermatologists, Medical Spas, and Plastic Surgeons
- Created unique training strategies tailored to each individual offices needs, including but not limited to shoulder to shoulder training, product knowledge and business profitability training.
- Over achieved quota every quarter- 2018 105%, 2019 110%, 2020 115%
- 2019 + 2020 OC Field Sales Trainer for entire team, responsible for training and onboarding new hires
Senior Account Executive
SkinCeuticals
02.2017 - 05.2018
- Sold over 45 SKUS of medical grade skincare direct to providers (Dermatologists, Plastic Surgeons, Medical Spas).
- Responsible for 20% territory growth each quarter
- Achieved 145% territory growth within first 3 months of hire
- Presidents Club 2017, 115% plan for the year
Exclusive Product Specialist
Henry Schein Dental
06.2014 - 02.2017
- Sell, market, and train on (7) different capital + medical devices that were exclusive to Henry Schein Dental.
- Manage and maintain relationships with a team of 45 sales representatives in OC/IE to help promote products responsible for and prospect new opportunities with their customers.
- Train each account individually on sold products, providing ongoing support and marketing materials
- Met and routinely exceeded aggressive sales quotas for all 7 product lines every quarter. 2014 122%, 2015 120%, 2016 128%
Education
Bachelor of Science - Health Sciences
California State University Fullerton
Fullerton, CA01-2014
Skills
- Strategic Leader
- Creative Visionary
- Analytical Thinker
- Team Player
- Positive Attitude
- Strong Presenter
- Solution-Oriented
- Accountable
- Resourceful
Career Highlights
- Founded and launched Working Parents Program at Allergan Aesthetics. Identified a gap in support for internal employees with family resources. Secured funding and support for what has now become a global HR initiative for working parents at Allergan.
- 2023 AbbVie Chairmans Award Winner
- Presented JUVEDERM Brand Plan + Strategy 3 years in a row at National Sales Meetings to 1000+ attendees
Timeline
Associate Director, JUVEDERM Customer Marketing
Allergan Aesthetics
03.2023 - Current
Senior Manager, JUVEDERM Customer Marketing
Allergan Aesthetics
10.2020 - 03.2023
Senior Business Development Manager
Allergan Aesthetics
05.2018 - 10.2020
Senior Account Executive
SkinCeuticals
02.2017 - 05.2018
Exclusive Product Specialist
Henry Schein Dental
06.2014 - 02.2017
Bachelor of Science - Health Sciences
California State University Fullerton
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