Tatiana Ramirez
Santa Ana
Summary
Experienced with strategic sales planning, consistently identifying and capitalizing on market opportunities. Utilizes data-driven insights to inform decision-making and drive sales performance. Track record of cultivating strong client relationships and leading teams to achieve ambitious sales targets.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Walmart Sales Director- West Division
PepsiCo, West Division
04.2023 - Current
- Achieved enhanced market share by leading strategic selling initiatives across the division.
- Directed high-impact sales strategies to optimize customer engagement and retention efforts.
- Managed multi-million-dollar customer strategies, fostering strong relationships and driving sales performance.
- Led a high-performing team, enhancing collaboration and driving accountability toward sales goals.
- Oversaw national incentive planning, aligning rewards with performance metrics to boost team motivation.
- Implemented performance tracking systems, ensuring alignment with business objectives and timely adjustments.
- Conducted regular market analysis to identify emerging trends and inform strategic decision-making.
- Facilitated cross-functional collaboration to enhance overall sales effectiveness and customer satisfaction.
Alcohol Director- West Division
Blue Cloud Distribution (PepsiCo)
08.2022 - 04.2023
- Achieved successful launch of Hard Mtn Dew in five states.
- Developed hiring plans for over 95 employees across 11 locations.
- Streamlined supply chain operations, enhancing overall distribution efficiency.
- Implemented initiatives that improved inventory management and reduced costs.
- Enhanced reporting systems for real-time insights into distribution performance.
Unit Sales Manager
PepsiCo
10.2019 - 04.2021
- Achieved optimized cost strategies, managing P&L for Laguna and Torrance territories.
- Coached and led sales teams of 350 in Torrance and 150 in Laguna.
- Executed Super Bowl 56 activation, enhancing brand visibility and engagement.
- Guided sales representatives to exceed quarterly revenue targets through strategic planning.
- Developed comprehensive training programs, improving new hire onboarding and team performance.
- Mentored junior sales staff, fostering their development and enhancing team skills.
Own The Streets Key Account Manager- Atlantic Metro Market and Hispanic North Division
PepsiCo, White Plains, NY
07.2018 - 10.2019
- Increased market share with Hispanic Sales Strategy for Northeast Region rollout.
- Enhanced customer relationships through strategic account planning and revenue growth initiatives.
- Facilitated cross-functional team alignment on key account objectives and deliverables.
- Delivered impactful presentations and product demonstrations to key stakeholders effectively.
- Boosted stakeholder engagement by showcasing value propositions during product showcases.
Supply Chain Operations Associate Supervisor
PepsiCo, Stratford, Connecticut
07.2017 - 07.2018
- Enhanced operational efficiency by coordinating inventory and logistics processes.
- Ensured timely product availability through effective supply chain solutions.
- Identified workflow inefficiencies, recommending process improvements to boost productivity.
- Managed daily operations, ensuring task completion aligned with company policies.
- Streamlined operations to improve task adherence and operational standards.
Small Format Sales District Leader
PepsiCo, Kearny, New Jersey
11.2015 - 07.2017
- Surpassed quarterly revenue goals through strategic team training and development initiatives.
- Enhanced accountability by developing and implementing team performance evaluation metrics.
- Cultivated positive work environment by mentoring staff and encouraging professional growth.
- Boosted team collaboration and efficiency through targeted mentoring and skill enhancement.
- Achieved consistent team performance improvements with strategic training programs and initiatives.
Supply Chain Senior Lead Merch
PepsiCo, Whippany, New Jersey
06.2014 - 11.2015
- Oversaw daily merchandising operations to optimize product placement and inventory management.
- Trained and mentored team members in merchandising standards and best practices.
- Analyzed sales data to identify trends and adjust product displays accordingly
Delivery Supervisor
PepsiCo, Piscataway, New Jersey
11.2013 - 06.2014
- Supervised daily delivery operations, ensuring timely and accurate shipments to customers.
- Trained and mentored team members on best practices for efficient delivery processes.
- Implemented process improvements that enhanced productivity and reduced delivery times.
Account Manager
PepsiCo, Whippany, New Jersey
04.2013 - 11.2013
- Cultivated strong client relationships to enhance customer satisfaction and retention.
- Developed strategic account plans aligned with client objectives and market trends.
Education
B.S. - Business Administration, Concentrations in Marketing and Entrepreneurship
Drexel University
Philadelphia, Pennsylvania04.2013
Skills
- Sales training and leadership
- Revenue growth
- Employee retention
- Business analytics
- Change management
- Sales presentations
- Sales strategy development
- Sales reporting
- Strategic account development
- Relationship building
- Operating procedures and policies
- Goal setting and achievement
Certification
Data Analytics Professional Certificate
Languages
Spanish
Native or Bilingual
Timeline
Walmart Sales Director- West Division
PepsiCo, West Division
04.2023 - Current
Alcohol Director- West Division
Blue Cloud Distribution (PepsiCo)
08.2022 - 04.2023
Unit Sales Manager
PepsiCo
10.2019 - 04.2021
Own The Streets Key Account Manager- Atlantic Metro Market and Hispanic North Division
PepsiCo, White Plains, NY
07.2018 - 10.2019
Supply Chain Operations Associate Supervisor
PepsiCo, Stratford, Connecticut
07.2017 - 07.2018
Small Format Sales District Leader
PepsiCo, Kearny, New Jersey
11.2015 - 07.2017
Supply Chain Senior Lead Merch
PepsiCo, Whippany, New Jersey
06.2014 - 11.2015
Delivery Supervisor
PepsiCo, Piscataway, New Jersey
11.2013 - 06.2014
Account Manager
PepsiCo, Whippany, New Jersey
04.2013 - 11.2013
B.S. - Business Administration, Concentrations in Marketing and Entrepreneurship
Drexel University