I'm a passionate, results-driven digital marketing professional with a flair for making waves in the industry. Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Detail-oriented team player with strong organizational skills and ability to handle multiple projects simultaneously with a high degree of accuracy.
Hi, I’m
Tathiana Xavier
Digital Marketing Specialist
Edmonton,AB
Summary
Overview
15
years of professional experience
5
Certification
4
Languages
Work History
AutoCanada
Digital Marketing Specialist
05.2022 - Current
Job overview
- Successfully optimized content and managed the performance of 12 luxury brand accounts on diverse social media platforms, like Google, Meta, Kijiji, Microsoft, and LinkedIn.
- Played a pivotal role in budget preparation and management, overseeing a monthly budget of over $150,000.
- Achieved outstanding results by increasing overall conversions by 242% and ROAS by 309%, while reducing CPC by 5% year-over-year.
- Designed and executed impactful marketing campaigns that significantly improved overall website traffic by building A/B tests and experiments.
- Crafted compelling and relevant ad copies in adherence to business guidelines, contributing to the success of marketing initiatives.
- Collaborated with the Marketing Director in developing effective media buying strategies, ensuring alignment with overall marketing goals.
- Worked closely with the creative team to elevate the visual appeal of campaign assets, enhancing brand visibility and engagement.
- Monitored ongoing campaigns, moderated comments, and generated comprehensive reports detailing campaign performance and website traffic trends.
- Maintained up-to-date knowledge of industry research figures and trends, contributing to the strategic development of marketing initiatives.
- Acted as a team leader in group projects, delegating tasks and providing feedback.
Freson Bros.
Marketing Coordinator
08.2021 - 04.2022
Job overview
- Composed daily posts for social media and helped build corporate presence on Facebook, Instagram, radio, and TV.
- Oversaw the planning, creation, and execution of Social Media and email marketing communications.
- Designed and executed strategic plans for radio advertisements, overseeing the entire process from conception to implementation.
- Developed and implemented electronic outdoor sign messaging to expand brand visibility and communication.
- Strategized, planned, and coordinated the creation of in-store sound messages, aligning them with brand messaging and atmosphere.
- Produced comprehensive case studies for marketing campaigns, incorporating objectives, results, and insightful conclusions.
- Increased customer engagement through the creation of compelling social media content and strategies.
- Strengthened relationships with key stakeholders by coordinating cross-functional promotional events.
Starbucks
Barista
05.2020 - 08.2021
Job overview
- Pleasantly interacted with customers during hectic periods to promote fun, positive environment.
- Participated in regular staff meetings to share feedback, discuss improvements, and stay informed about company updates.
- Trained new team members with positive reinforcement and respectful, encouraging coaching.
A Bite of Brazil
Customer Service Supervisor
12.2019 - 03.2020
Job overview
- Trained and supervised a team of 3 people and operated all closing duties.
- Developed and maintained strong relationships with customers to maintain loyalty and satisfaction.
- Reduced employee turnover by cultivating a supportive culture focused on professional growth opportunities and recognition of achievements.
University of Toronto
Customer Service Representative
10.2015 - 04.2019
Job overview
- Delivered exceptional shopping experience from start to finish, leading in several positive feedbacks from management regarding my communication and client interaction.
- Collaborated with team members to develop best practices for consistent customer service delivery.
- Enhanced customer satisfaction by promptly addressing concerns and providing accurate information.
Chamber of Commerce
Journalist/Editor
07.2009 - 07.2011
Job overview
- Created and edited an average of 25 articles monthly
- Covered community and business events that were relevant to the chamber
- Revamped chamber communication system and coordinated team efforts to produce and publish more than 30 pages for a monthly magazine.
- Edited, proofread and fact-checked content for accuracy.
- Attended press conferences and other media events to gather relevant information and quotes for stories.
Education
University Estacio De SáRio De Janeiro, Brazil
Bachelor of Arts from Journalism
12.2009
University Overview
Skills
- Google Analytics
- Budget Development
- Keyword optimization
- Social Media Marketing
- Online Media Campaigns
- Decision-Making
Certification
- Digital Marketing Strategy, Harvard Business School Online
- Google Analytics Certification, Google
- Google Ads Display Certification, Google
- Analytics for Social Media, University of Alberta
- Digital Communication Strategy & Social Media, University of Toronto
Languages
English
Native or Bilingual
Portuguese
Native or Bilingual
Spanish
Professional Working
French
Limited Working
Work Preference
Work Type
Full TimeWork Location
RemoteHybridOn-SiteImportant To Me
Company CultureWork-life balanceCareer advancementWork from home optionPersonal development programsHealthcare benefits401k matchTimeline
Digital Marketing Specialist
AutoCanada
05.2022 - Current
Marketing Coordinator
Freson Bros.
08.2021 - 04.2022
Barista
Starbucks
05.2020 - 08.2021
Customer Service Supervisor
A Bite of Brazil
12.2019 - 03.2020
Customer Service Representative
University of Toronto
10.2015 - 04.2019
Journalist/Editor
Chamber of Commerce
07.2009 - 07.2011
University Estacio De Sá
Bachelor of Arts from Journalism
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