Tathiana Xavier
Digital Marketing Specialist
Edmonton,AB
Summary
I'm a passionate, results-driven digital marketing professional with a flair for making waves in the industry. Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Detail-oriented team player with strong organizational skills and ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
15
15
years of professional experience
5
5
Certification
4
4
Languages
Work History
Digital Marketing Specialist
AutoCanada
05.2022 - Current
- Successfully optimized content and managed the performance of 12 luxury brand accounts on diverse social media platforms, like Google, Meta, Kijiji, Microsoft, and LinkedIn.
- Played a pivotal role in budget preparation and management, overseeing a monthly budget of over $150,000.
- Achieved outstanding results by increasing overall conversions by 242% and ROAS by 309%, while reducing CPC by 5% year-over-year.
- Designed and executed impactful marketing campaigns that significantly improved overall website traffic by building A/B tests and experiments.
- Crafted compelling and relevant ad copies in adherence to business guidelines, contributing to the success of marketing initiatives.
- Collaborated with the Marketing Director in developing effective media buying strategies, ensuring alignment with overall marketing goals.
- Worked closely with the creative team to elevate the visual appeal of campaign assets, enhancing brand visibility and engagement.
- Monitored ongoing campaigns, moderated comments, and generated comprehensive reports detailing campaign performance and website traffic trends.
- Maintained up-to-date knowledge of industry research figures and trends, contributing to the strategic development of marketing initiatives.
- Acted as a team leader in group projects, delegating tasks and providing feedback.
Marketing Coordinator
Freson Bros.
08.2021 - 04.2022
- Composed daily posts for social media and helped build corporate presence on Facebook, Instagram, radio, and TV.
- Oversaw the planning, creation, and execution of Social Media and email marketing communications.
- Designed and executed strategic plans for radio advertisements, overseeing the entire process from conception to implementation.
- Developed and implemented electronic outdoor sign messaging to expand brand visibility and communication.
- Strategized, planned, and coordinated the creation of in-store sound messages, aligning them with brand messaging and atmosphere.
- Produced comprehensive case studies for marketing campaigns, incorporating objectives, results, and insightful conclusions.
- Increased customer engagement through the creation of compelling social media content and strategies.
- Strengthened relationships with key stakeholders by coordinating cross-functional promotional events.
Barista
Starbucks
05.2020 - 08.2021
- Pleasantly interacted with customers during hectic periods to promote fun, positive environment.
- Participated in regular staff meetings to share feedback, discuss improvements, and stay informed about company updates.
- Trained new team members with positive reinforcement and respectful, encouraging coaching.
Customer Service Supervisor
A Bite of Brazil
12.2019 - 03.2020
- Trained and supervised a team of 3 people and operated all closing duties.
- Developed and maintained strong relationships with customers to maintain loyalty and satisfaction.
- Reduced employee turnover by cultivating a supportive culture focused on professional growth opportunities and recognition of achievements.
Customer Service Representative
University of Toronto
10.2015 - 04.2019
- Delivered exceptional shopping experience from start to finish, leading in several positive feedbacks from management regarding my communication and client interaction.
- Collaborated with team members to develop best practices for consistent customer service delivery.
- Enhanced customer satisfaction by promptly addressing concerns and providing accurate information.
Journalist/Editor
Chamber of Commerce
07.2009 - 07.2011
- Created and edited an average of 25 articles monthly
- Covered community and business events that were relevant to the chamber
- Revamped chamber communication system and coordinated team efforts to produce and publish more than 30 pages for a monthly magazine.
- Edited, proofread and fact-checked content for accuracy.
- Attended press conferences and other media events to gather relevant information and quotes for stories.
Education
Bachelor of Arts - Journalism
University Estacio De Sá
Rio De Janeiro, Brazil12.2009
Skills
- Google Analytics
- Budget Development
- Keyword optimization
- Social Media Marketing
- Online Media Campaigns
- Decision-Making
Certification
- Digital Marketing Strategy, Harvard Business School Online
- Google Analytics Certification, Google
- Google Ads Display Certification, Google
- Analytics for Social Media, University of Alberta
- Digital Communication Strategy & Social Media, University of Toronto
Languages
English
Native or Bilingual
Portuguese
Native or Bilingual
Spanish
Professional Working
French
Limited Working
Work Preference
Work Type
Full TimeWork Location
RemoteHybridOn-SiteImportant To Me
Company CultureWork-life balanceCareer advancementWork from home optionPersonal development programsHealthcare benefits401k matchTimeline
Digital Marketing Specialist
AutoCanada
05.2022 - Current
Marketing Coordinator
Freson Bros.
08.2021 - 04.2022
Barista
Starbucks
05.2020 - 08.2021
Customer Service Supervisor
A Bite of Brazil
12.2019 - 03.2020
Customer Service Representative
University of Toronto
10.2015 - 04.2019
Journalist/Editor
Chamber of Commerce
07.2009 - 07.2011
Bachelor of Arts - Journalism
University Estacio De Sá
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