Tassja Cadoch

• I lead the development and execution of integrated marketing strategies across five Civello locations in Canada, spanning digital and in-person channels. Responsible for driving brand awareness, client engagement, and revenue growth across all properties through cohesive campaigns and performance-focused execution.
• Key Responsibilities:
• Manage seasonal marketing calendars, campaign rollouts, and in-location collateral across five locations
• Oversee social media strategy and execution on Instagram and Facebook
• Create and deploy targeted email marketing campaigns and content for the Civello App
• Manage website updates via Squarespace and optimize Google My Business for local SEO
• Lead brand partnerships, sponsorships, and CSR initiatives to enhance community presence
• Plan and execute trade marketing efforts and in-person event activations
• Analyze campaign performance using Google Analytics and Squarespace insights
• Collaborate with leadership on budget planning and oversight
• Key Achievements:
• Increased Instagram engagement by 85% year-over-year
• Grew Facebook audience by 250+, achieving top engagement in our demographic
• Generated $55K+ in Med Spa revenue in 10 weeks through targeted promotional strategy
• Contributed to 10% month-over-month service revenue growth for Med Spa
• Secured 105 RSVPs for the “Glow Up” Med Spa event, including media and influencer attendance
• Launched targeted retention campaigns projected to increase client retention by 1%
• Drove $10K+ in monthly revenue for the YTA program through student-focused outreach
• Managed and optimized an $80K+ annual digital marketing budget

Oversaw the full scope of marketing, brand development, and content strategy for a leading medical spa. Led internal and external campaigns to drive client acquisition, enhance brand presence, and support revenue growth.

Key Responsibilities:

• Developed and executed comprehensive marketing strategies across digital and in-person channels
• Created and maintained brand identity through content marketing, social media, and visual storytelling
• Managed influencer partnerships and cross-promotional campaigns to expand reach and credibility
• Built and maintained the company website, including all content, product uploads, and image editing
• Designed promotional assets, web banners, and visuals for seasonal campaigns
• Produced, filmed, and edited branded video content showcasing spa procedures
• Launched and managed advertising initiatives across key social media platforms

Key Achievements:

• Grew social media following by 344% within 12 months
• Drove year-over-year revenue growth: 13% in 2020, 29% in 2021
• Enhanced online visibility and lead generation through cohesive digital strategy and targeted promotions

Led the creation and execution of a multi-faceted digital marketing strategy, blending content design, video production, influencer marketing, and editorial storytelling to elevate brand awareness and engagement.

Key Responsibilities:

• Developed and managed a comprehensive content calendar across web, social media, and blog platforms
• Produced branded video content, including company trailers, educational how-tos, and promotional assets
• Designed and scheduled platform-specific content for social media to support product launches and campaigns
• Managed influencer partnerships, including outreach, coordination, and campaign integration
• Collaborated with creative teams to develop marketing collateral and brand-aligned visuals
• Engineered audio for branded video content

Key Achievements:

• Increased social media following by 423% within one year
• Secured an organic influencer partnership with Jillian Harris
• Launched the “Save the Rusty-Patched Bumble Bee” campaign, which went viral and was reposted by actress Nikki Reed
• Strengthened brand presence through cohesive visual storytelling and high-impact campaigns