Taryn Allison

Within our fulfillment division of Vendasta lies our Client Engagement team whose sole purpose is to provide daily support through communication to our largest partners and their clients regarding their digital presence. My role is to nurture and grow our highest-paying partners within this division.

• Oversees a department of 79 individual contributors with twelve direct reporting managers both local and internationally to provide Marketing Coordinator services to small to medium sized businesses.
• Implements and continuously improves communications process, efficiencies, and Service Level Agreements (SLAs).
• Leads the teams that engage partners and local businesses in regards to their digital marketing strategies and online presence.
• Manages the hiring, coaching, and continued development of team members.
• Manage large-scale projects and introduced new systems, tools, and processes to achieve strategic objectives.
• Enhancing the business impact, customer retention, expansion, and overall lifetime value metrics for our partners customers, utilizing Marketing Services through Vendasta.
• Reducing costs, optimized resource allocation, and improved efficiency in managing projects. Including, managing the hiring pipeline from initial screening, through to interviewing, and hiring.
• Utilize data-driven insights to make informed decisions that resulted in higher returns on investments.
• Brainstorming and developing strategic Objective Key Results (OKR) in order to drive higher revenue objectives, and mitigate risk.
• Manages Marketing Services integrations for Mergers & Acquisitions done by the company, reducing costs and increasing overall revenue.
• Assist in presale motions in order to close deals and drive revenue.

Within our Marketing Services department, lies our fulfillment teams for each product suite. My role as the Fulfillment Manager for our Listings product suite was focused on the management, growth, and training of the Listings team, along with churn mitigation, expansion, and growth in revenue for our partners.

• Delivered Listing fulfillment services within given Service Level Expectations to help our partners customers reach their digital marketing goals, while teaching my team to do the same.
• Assisted with resolving partner and customer issues as they pertained to the Listings fulfillment product suite, mentoring team members and joining customer calls as a leadership representative, as required.
• Drove improvements to processes and techniques, to ensure satisfied engagements with partners and their customers.
• Analyzed statistics, KPIs, and compiled reports based on revenue, efficiency, and outcomes.
• Oversaw and monitored tasks to be done by the team to ensure on-time delivery and satisfaction.
• Maintained an orderly workflow according to priorities, mentoring the team to do the same.
• Facilitated training of listings product suite for team members, creating a positive and professional learning environment and ensuring they were able to perform their roles at the highest level.
• Facilitated ongoing performance management meetings with team members and reported team development.
• Identified growth opportunities & common friction points within the Listings fulfillment suite, and communicated them through the proper channels.
• Assisted Sales teams with presale motions as they pertained to the Listings fulfillment product suite.

• Managed a book of business, fulfilling services purchased & communicating efforts along the way, while teaching and leading my team to do the same.
• Contributed to team goals by facilitating progress or by taking on tasks personally.
• Ensured that services were delivered within the given Service Level Agreements to help customers reach their digital marketing goals.
• Managed risks and mitigated potential issues through proactive planning, monitoring, and timely decisionmaking.
• Influenced positive change within the team through process adjustments and product recommendations.
• Developed and maintained effective relationships with key stakeholders to better understand their needs and expectations.
• Optimized resource allocation by analyzing team member skills and project requirements, resulting in increased efficiency.
• Increased customer satisfaction by ensuring timely completion of projects and adherence to high-quality standards.
• Conducted regular progress reviews with individual team members to identify areas for improvement and provide guidance on career development opportunities.
• Managed leave requests and absences and arranged covers to facilitate smooth flow of operations.

• Managed a book of business postsale for hundreds of customers, by fulfilling and communicating on purchased products from start to finish for our core product fulfillment suite: Social Media, Listings, and Reputation.
• Onboarding for new customers in order to ensure products purchased meet expectations and that everyone is in alignment as to what's included in their price. This also included doing dashboard walkthroughs or educating clients on how to use our CRM themselves.
• Drafting social media posts for customers and scheduling them to be posted to their pages.
• Drafting and posting responses to customers reviews.
• Claiming/Creating online listings in order for customers to have a presense online.
• Maintenance of customer accounts on a monthly basis: adding notes to their accounts within our CRM, connecting with them to ensure ongoing satisfaction of purchases, closing out accounts if they chose to discontinue services, etc.