TARIN CRAKE
Mississauga
Summary
Professional Advertising Account Manager with over 10 years of experience in the Media and Advertising industry. Skilled in campaign development from concept ideation through to execution, budgeting, inter-department management as well as all aspects of client relations. Valuable experience as a Media Planner in both Traditional and Online media planning. Google Digital Marketing certified, as well as multiple IAB and Google online courses completed to keep up to date with the ever-evolving digital landscape. Familiar with Facebook Business Manager and Nielsen Clear Decisions.
Overview
11
11
years of professional experience
Work History
Account Manager
Creative Guild
05.2024 - Current
- Managed a diverse portfolio of accounts, spearheading 4 client accounts across all different industries.
- Developed and led key client relationships, including multiple weekly status meetings, generating and presenting creative briefs, workback schedules, creative reviews, production delivery etc.
- Established clear communication channels between clients and internal teams, ensuring seamless project execution.
- Set up and managed billing & contracts, negotiated rates and project scoping.
- Conducted thorough post-campaign analyses to identify areas of improvement and implement effective solutions.
- Developed comprehensive project briefs & plans, outlining campaign objectives, timelines, and deliverables.
- Assisted in new business development efforts by participating in pitch presentations and preparing proposals for potential clients.
Account Manager
Naked Creative
01.2022 - 04.2024
- Developed and led key client relationships, including multiple weekly status meetings, generating, and presenting creative briefs, workback schedules, creative reviews, production delivery etc
- Assisted Finance in monthly and project billings and monitoring of team hours
- Liaison between multiple teams, both client, internal and external Media agencies
- Assisted in the production of detailed analytical reports for clients, highlighting key metrics and providing recommendations for improvement
- Assisted in client strategy development as well as New Biz operations
- Experience with Healthcare and Outdoor Recreation sectors
Account Manager
Agency59
01.2019 - 05.2020
- Project management skills with proven ability to work in cooperation with creative teams, production, and media
- Led weekly project status & review meetings
- Strong time management and prioritization skills with the flexibility to recalibrate quickly according to changing client requirements
- Program planning and execution; including creative delivery, updating weekly sales offers and on-site signage, inter dealership communications etc
- Experience with Automotive and Retail sectors
Media Planner
Media Experts
06.2016 - 09.2018
- Act as client account manager on day-to-day basis; monitoring and reporting on campaign activity, leading client status calls, budget tracking
- Prepare client blocking charts, budget summaries, weekly status documents using Microsoft and Google documents
- Prepare media recommendations for client using PowerPoint daily; as well as RFPs, media plan presentations, POVS, traffic documents
- Act as communications liaison for Creative and Accounts internal teams
- Experience with Alcohol/Beverage and Automotive clients
Media Planner
Top Drawer Creative
06.2015 - 11.2016
- Managed client accounts and weekly status calls, using Excel and Google Docs
- Prepared RFPs, media plan presentations, POVS, traffic documents
- Developed and maintained weekly digital campaign reporting for client
- Experience with Alcohol/Beverage and Retail clients
Office Manager, Media Assistant
Promotivate
09.2013 - 06.2015
- Managed all employee work calendars, as well as executive personal travel
- Managed all office events and team meetings
- Assisted in filing IOs for clients and maintaining database for office
- Assisted in training of new team members
- Assisted in Media administrative tasks including creating IOs & contracts, trafficking creative and building client relationship
Education
English/French Bilingual Diploma -
High School
Google Digital Certification -
Google University
12.2017
General Business Course - Business Administration
Mohawk College
12.2009
Skills
- Account management
- Customer service
- Teamwork and collaboration
- Strategic planning
- Team Training
- Goals and performance
- Project management
- Contract negotiation
- Client relationship management
Languages
English
Native or Bilingual
French
Professional Working
Accomplishments
- Google University certification
- IAB online course certifications
- Facebook Business Manager course certifications
Timeline
Account Manager
Creative Guild
05.2024 - Current
Account Manager
Naked Creative
01.2022 - 04.2024
Account Manager
Agency59
01.2019 - 05.2020
Media Planner
Media Experts
06.2016 - 09.2018
Media Planner
Top Drawer Creative
06.2015 - 11.2016
Office Manager, Media Assistant
Promotivate
09.2013 - 06.2015
Google Digital Certification -
Google University
English/French Bilingual Diploma -
High School
General Business Course - Business Administration
Mohawk College
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