Taranpreet Kaur Arora
Toronto,Canada
Summary
Results-driven Communications and Public Relations Specialist with expertise in strategic communication, media relations, digital marketing, and stakeholder engagement. Adept at crafting compelling messaging, managing multi-channel communications, and driving brand visibility. Proven experience in content creation, media relations, social media strategy, crisis communication, and event coordination. Passionate about inclusive and impactful storytelling, with a strong background in health and social services communications. Currently pursuing a Post-Graduate Certificate in Digital & Content Marketing at York University.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Public Relations Executive
Xperia Group
Delhi
01.2023 - 10.2023
- Developed and executed integrated communication plans, ensuring alignment across digital, print, and broadcast media.
- Managed media relations, securing press coverage, preparing key messaging, and coordinating interviews.
- Created engaging content for press releases, newsletters, websites, and social media, enhancing brand credibility.
- Conducted market research and audience analysis to tailor messaging to key stakeholders.
- Supported leadership with speechwriting, media training, and crisis communication strategies.
Social Media Manager
Mystic Healing Rayss
Delhi
03.2022 - 12.2022
- Led the development and execution of social media campaigns, increasing engagement and audience reach.
- Managed brand identity across platforms, ensuring consistent and compelling messaging.
- Designed marketing collateral, including visual and written content for social media, newsletters, and websites.
- Utilized analytics tools to measure campaign performance and optimize engagement strategies.
- Collaborated with cross-functional teams to align social media efforts with business objectives.
Market Research Intern
Adloid
Delhi-NCR
10.2021 - 01.2022
- Conducted research on emerging technologies and analyzed competitor communication strategies.
- Assisted in content development for reports and presentations, ensuring data-driven decision-making.
- Contributed insights to branding, digital marketing strategies, and audience segmentation.
Event Coordinator
Jagran Solutions
Delhi
07.2021 - 09.2021
- Coordinated and executed high-profile events and marketing campaigns for brands like BPL, Royal Stag, and Rajanigandha.
- Developed event-specific communication materials, including press releases, promotional content, and signage.
- Managed event logistics, risk mitigation, and vendor coordination to ensure seamless execution.
- Spearheaded social media campaigns and digital promotions to enhance audience engagement.
Education
Post-Graduate Certificate - Digital & Content Marketing
York University
Toronto05-2025
Post-Graduate Certificate - Public Relations
York University
Toronto09-2024
Bachelor’s - Journalism And Mass Communication
GGSIP University
Delhi04-2023
Skills
- Strategic Communications and Public Relations
- Social Media Management (Facebook, Instagram, LinkedIn, X)
- Digital Marketing and Content Strategy
- Media Relations and Crisis Communication
- Event Coordination and Conference Planning
- Brand Management and Corporate Messaging
- Stakeholder and Community Engagement
- Strong interpersonal and leadership skills
- MS Office
- Team management
- Time management
- Customer service
- Traditional and social media metrics
- Relationship development
Professional Associations & Volunteer Work
- Volunteer, Community Outreach Program, Delhi
Assisted in LGBTQ+ awareness workshops and developed inclusive communication materials.
Managed social media campaigns to increase visibility of health and social services for marginalized communities.
Helped coordinate local events, ensuring effective stakeholder engagement and community participation. - Volunteer, Public Relations & Digital Engagement, NGO Initiative, Delhi
Assisted with media relations and digital outreach for nonprofit campaigns supporting underrepresented communities.
Created content for newsletters, press releases, and promotional materials to support advocacy efforts.
Provided logistical support for workshops and community discussions, enhancing program reach
Websites
Certification
- Google Digital Marketing & E-commerce Professional Certificate
- Strategic Public Relations (PR) and Communication Management (Udemy)
- Google Project Management: Professional Certificate
- Spoken English Intensive Advanced Course (British Council)
- Everyday English Intensive Advanced Course (British Council)
- HubSpot Certification
Languages
English
Full Professional
Hindi
Native/ Bilingual
References
References available upon request.
Timeline
Public Relations Executive
Xperia Group
01.2023 - 10.2023
Social Media Manager
Mystic Healing Rayss
03.2022 - 12.2022
Market Research Intern
Adloid
10.2021 - 01.2022
Event Coordinator
Jagran Solutions
07.2021 - 09.2021
Post-Graduate Certificate - Digital & Content Marketing
York University
Post-Graduate Certificate - Public Relations
York University
Bachelor’s - Journalism And Mass Communication
GGSIP University
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