Tarannum Rajani
Toronto
Summary
Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
4
4
years of professional experience
Work History
Retail Sales Associate
TJX Winners
05.2023 - Current
- Greeted customers and helped with product questions, selections, and purchases.
- Stocked merchandise, clearly labeling items, and arranging according to size or color.
- Maintained clean sales floor and straightened and faced merchandise.
- Monitored sales floor and merchandise displays for presentable condition, taking corrective action such as restocking or reorganizing products.
- Used POS system to process sales, returns, online orders, and gift card activations.
- Maintained up-to-date knowledge of store sales, payment policies and security standards.
Social Media Marketing Coordinator
Nutbar Superfoods Cafe
07.2022 - 04.2023
- Improved social media reach by creating Facebook and Instagram ads targeting niche audience
- A/B tested ad campaigns to optimize performance and drive improved ROI
- Successfully implemented trackable Instagram swipe-up story links using link shortening services and UTM parameters to monitor website visits for Nutbar, resulting in improved campaign analytics and data-driven decision-making
- Built relationships with fitness influencers to execute influencer campaign increasing brand awareness and engagement
- Crafted visually appealing and highly interactive posts for Instagram and Facebook, and developed captions that resonate with Nutbar's target audience
- Tracked social media engagement to identify high-performing campaigns for scalability
- Optimized web content via implementation of keywords to expand Nutbar's online reach and tracked SEO performance using Google Analytics
Digital Marketing Executive
Deliciae Patisserie
06.2020 - 04.2021
- Created Instagram ad campaigns through Facebook Ads Manager and proactively managed ad performance daily, optimizing spend and auditing delivery to ensure maximum efficiency
- Consistently authored 10-12 blog articles monthly, skillfully incorporating SEO keywords to enhance organic search traffic and boost online visibility
- Leveraged MailChimp to implement email blast campaigns to target key customers
- Initiated development of a Pinterest page for the brand, sharing free dessert recipes and strategically curating boards showcasing brand's products resulting in increased brand exposure and wider potential customer base
- Generated insights from competitor analysis to identify new potential markets and prospects for the patisserie
Sales & Admissions Specialist
Istituto Marangoni, Italian Design School
07.2019 - 01.2020
- Received, reviewed, and processed student applications for various design programs offered by Istituto Marangoni
- Ensured effective lead generation by nurturing and qualifying over 75 prospects into applicants during my 6-month internship tenure through warm calling over 50 prospects daily
- Evaluated each applicants' academic records, portfolios, and other relevant materials to determine their eligibility and suitability for the desired design programs
- Provided personalized guidance and support to prospective students, helping them understand the application requirements, program offerings, and admission criteria
- Conducted one-on-one admissions counseling sessions to address students' questions, concerns, and career aspirations related to design education
- Prepared reports and data analysis related to admissions trends, conversion rates, and student demographics
Education
Post-Graduate Diploma - Strategic Relationship Marketing
George Brown College
Toronto, ON08.2022
Bachelor of Management - Marketing Management - Customer Relationship Marketing
M.M.K College of Commerce & Economics
Mumbai, India01.2021
Skills
- Microsoft Office (Excel, Word, PowerPoint)
- Canva
- Hootsuite
- Google Analytics
- Facebook Ads Manager
- Keyword Research
- Email Blasts using MailChimp
- Social Media Content Creation
Timeline
Retail Sales Associate
TJX Winners
05.2023 - Current
Social Media Marketing Coordinator
Nutbar Superfoods Cafe
07.2022 - 04.2023
Digital Marketing Executive
Deliciae Patisserie
06.2020 - 04.2021
Sales & Admissions Specialist
Istituto Marangoni, Italian Design School
07.2019 - 01.2020
Post-Graduate Diploma - Strategic Relationship Marketing
George Brown College
Bachelor of Management - Marketing Management - Customer Relationship Marketing
M.M.K College of Commerce & Economics
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