Summary
Overview
Work History
Education
Skills
Timeline
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Tarannum Rajani

Toronto

Summary

Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.

Overview

4
4
years of professional experience

Work History

Retail Sales Associate

TJX Winners
05.2023 - Current
  • Greeted customers and helped with product questions, selections, and purchases.
  • Stocked merchandise, clearly labeling items, and arranging according to size or color.
  • Maintained clean sales floor and straightened and faced merchandise.
  • Monitored sales floor and merchandise displays for presentable condition, taking corrective action such as restocking or reorganizing products.
  • Used POS system to process sales, returns, online orders, and gift card activations.
  • Maintained up-to-date knowledge of store sales, payment policies and security standards.

Social Media Marketing Coordinator

Nutbar Superfoods Cafe
07.2022 - 04.2023
  • Improved social media reach by creating Facebook and Instagram ads targeting niche audience
  • A/B tested ad campaigns to optimize performance and drive improved ROI
  • Successfully implemented trackable Instagram swipe-up story links using link shortening services and UTM parameters to monitor website visits for Nutbar, resulting in improved campaign analytics and data-driven decision-making
  • Built relationships with fitness influencers to execute influencer campaign increasing brand awareness and engagement
  • Crafted visually appealing and highly interactive posts for Instagram and Facebook, and developed captions that resonate with Nutbar's target audience
  • Tracked social media engagement to identify high-performing campaigns for scalability
  • Optimized web content via implementation of keywords to expand Nutbar's online reach and tracked SEO performance using Google Analytics

Digital Marketing Executive

Deliciae Patisserie
06.2020 - 04.2021
  • Created Instagram ad campaigns through Facebook Ads Manager and proactively managed ad performance daily, optimizing spend and auditing delivery to ensure maximum efficiency
  • Consistently authored 10-12 blog articles monthly, skillfully incorporating SEO keywords to enhance organic search traffic and boost online visibility
  • Leveraged MailChimp to implement email blast campaigns to target key customers
  • Initiated development of a Pinterest page for the brand, sharing free dessert recipes and strategically curating boards showcasing brand's products resulting in increased brand exposure and wider potential customer base
  • Generated insights from competitor analysis to identify new potential markets and prospects for the patisserie

Sales & Admissions Specialist

Istituto Marangoni, Italian Design School
07.2019 - 01.2020
  • Received, reviewed, and processed student applications for various design programs offered by Istituto Marangoni
  • Ensured effective lead generation by nurturing and qualifying over 75 prospects into applicants during my 6-month internship tenure through warm calling over 50 prospects daily
  • Evaluated each applicants' academic records, portfolios, and other relevant materials to determine their eligibility and suitability for the desired design programs
  • Provided personalized guidance and support to prospective students, helping them understand the application requirements, program offerings, and admission criteria
  • Conducted one-on-one admissions counseling sessions to address students' questions, concerns, and career aspirations related to design education
  • Prepared reports and data analysis related to admissions trends, conversion rates, and student demographics

Education

Post-Graduate Diploma - Strategic Relationship Marketing

George Brown College
Toronto, ON
08.2022

Bachelor of Management - Marketing Management - Customer Relationship Marketing

M.M.K College of Commerce & Economics
Mumbai, India
01.2021

Skills

  • Microsoft Office (Excel, Word, PowerPoint)
  • Canva
  • Hootsuite
  • Google Analytics
  • Facebook Ads Manager
  • Keyword Research
  • Email Blasts using MailChimp
  • Social Media Content Creation

Timeline

Retail Sales Associate

TJX Winners
05.2023 - Current

Social Media Marketing Coordinator

Nutbar Superfoods Cafe
07.2022 - 04.2023

Digital Marketing Executive

Deliciae Patisserie
06.2020 - 04.2021

Sales & Admissions Specialist

Istituto Marangoni, Italian Design School
07.2019 - 01.2020

Post-Graduate Diploma - Strategic Relationship Marketing

George Brown College

Bachelor of Management - Marketing Management - Customer Relationship Marketing

M.M.K College of Commerce & Economics

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Tarannum Rajani