Summary
Overview
Work History
Education
Skills
Websites
Certification
Hobbies and Interests
Timeline
Generic

TARANG PATEL

Kitchener,Canada

Summary

Results-driven marketing professional with a strong track record in the industrial automation industry, specializing in product and industry marketing, as well as strategic planning. Led successful product launches, driving 11% revenue growth, while cultivating high-performing teams and cross-functional collaboration. Skilled in market research and competitive analysis, delivering data-driven strategies that fuel innovation and business expansion.

Overview

15
15
years of professional experience
1
1
Certification

Work History

Marketing Manager

Endress+Hauser Group
Burlington
10.2024 - Current
  • Led product marketing, industry marketing, and marketing communications teams, fostering a high-performance culture through coaching and mentorship.
  • Defined clear role expectations to enhance functional effectiveness and cross-functional collaboration.
  • Spearheaded product launch strategies, surpassing revenue targets by 11% year over year.
  • Built strong relationships with sales and channel leadership to drive strategic alignment.
  • Led strategic planning activities, market research, and a competitive analysis framework to identify growth opportunities and plan go-to-market.

Product Manager

Endress+Hauser Group
Burlington
07.2021 - 09.2024
  • Drove product lifecycle management for solutions and services, including development, launch, pricing, support, market adoption, and optimization.
  • Contributed to revenue growth for service and solutions portfolio by proactive sales enablement, strategic pricing, and industry specific marketing campaigns.
  • Expanded service & solutions business by implementing consultation services (Netilion, IBA) and maintenance strategy onboarding.
  • Led value optimization initiatives for enabling solutions and service adoption for better customer engagement and higher returns of renewal business.
  • Collaborated with sales leaders and external partners to drive business growth for service and solutions portfolio.

Product Manager

Hammond Power Solutions (HPS Inc.)
Guelph, Canada
01.2018 - 07.2021
  • Led product roadmaps, development, and pricing strategies for HPS's medium voltage and control portfolio, driving strategic growth and market competitiveness
  • Collaborated with executives to develop strategic plans for product business growth and market dominance
  • Identified new market segments, facilitated sales enablement, and supported business development activities, fostering revenue generation
  • Developed compelling product value propositions against competitors, conducted customer interviews, and spearheaded product enhancements, securing market share growth
  • Built and maintained comprehensive Business Intelligence (BI) reporting & PowerBI dashboards for insightful product performance monitoring

Process and Solutions Consultant

Electrozad Supply Company
Sarnia, Canada
05.2017 - 12.2017
  • Spearheaded growth strategies for Rockwell Automation and Endress+Hauser products, resulting in revenue growth
  • Provided technical consultations to oil & gas, water/wastewater, and food & beverage clients, addressing their complete process automation needs
  • Led engaging 'lunch & learn' sessions for consultants, showcasing live product demos and driving product adoption

Assistant Manager

L&T Technology Services
Gujarat, India
09.2010 - 08.2015
  • Managed a team of 2 engineers and 2 designers, delivering successful engineering projects for diverse industries like Food, Pharma, Chemical, and Oil & Gas
  • Ensured team alignment with project objectives, tracking progress to achieve milestones on time and within budget
  • Led interdisciplinary and customer meetings, facilitating project scope alignment, and proactively managing priorities
  • Awarded the prestigious 'Platinum Team Academy Award' for outstanding project results and team performance

Education

Master’s in Management Sciences - Management of Technology

University of Waterloo
Waterloo, Ontario
04.2017

Bachelor of Engineering - Electrical and Instrumentation Engineering

Gujarat University
Ahmedabad, Gujarat
08.2010

Skills

  • Product marketing
  • Industry analysis
  • Market research
  • Pricing strategy
  • Competitive analysis
  • Team leadership
  • Strategic planning
  • Business intelligence

Certification

  • Project Management Professional, 2172230, Project Management Institute
  • High Performance Leadership Training, High Performance Leaders HPL Inc.
  • Technological & Engineering Aspect of Food & Dairy Industry, Anand Agricultural University
  • Hazardous Area Electrical Design (IEC, ATEX and NEC), UL DQS
  • Accent Neutralization Training, Etiquettes in Communication & Business English

Hobbies and Interests

  • Fostered collaboration: Led team-building activities and mentored new engineers, promoting a collaborative and supportive work environment.
  • Bridged academia and industry: Serving as part-time faculty at Conestoga College, sharing practical project management knowledge with students.
  • Guided career development: Assisted university and college students in finding professional opportunities and making informed career choices.
  • Driven for success: Demonstrated leadership aspirations and a strong desire to contribute to profitable business outcomes.

Timeline

Marketing Manager

Endress+Hauser Group
10.2024 - Current

Product Manager

Endress+Hauser Group
07.2021 - 09.2024

Product Manager

Hammond Power Solutions (HPS Inc.)
01.2018 - 07.2021

Process and Solutions Consultant

Electrozad Supply Company
05.2017 - 12.2017

Assistant Manager

L&T Technology Services
09.2010 - 08.2015

Master’s in Management Sciences - Management of Technology

University of Waterloo

Bachelor of Engineering - Electrical and Instrumentation Engineering

Gujarat University

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