Tara Moreland
Los Angeles,CA
Summary
Senior Business Development Leader/Sales Director - Versatile and highly competent sales director offering 19 years of sales and event planning experience with a proven background in leading high-performing sales teams. Successfully developed and executed strategic sales plans, resulting in significant market share growth. Demonstrated ability in building strong client relationships and driving revenue through innovative sales techniques.
Overview
19
19
years of professional experience
Work History
Western Sales Director
SIRE SPIRITS
09.2023 - 11.2024
- Company Overview: Branson Cognac, Le Chemin Champagne
- Responsible for business and brand development of Sire Spirits: CA, AZ, NV, CO, WA, HI
- Distributor Management Built strong working relationships with key business influencers within each distributor market through daily/weekly interactions
- Worked with executive level distributor contacts to plan annual revenue goals based on sales history, account purchasing, market/category share, market potential and marketing calendar
- Market Development Responsible for expanding growth and sales within each assigned state, including competitive research, and meeting/working with the distributor sales teams to develop state business plans
- Market Expert in each state, including the understanding of pricing strategies, incentive opportunities, key events, and critical target consumer influences
- In charge of creating and presenting yearly budgetary spends and determine ROI on planned programs leading to a revenue increased revenue of $1.2mm in sales
- Lead the creation, implementation, and distribution of all trade-related tools
- Manage individual sales teams within each distributor: retail chains, C Stores, GM on and off premise and all craft divisions
- Execute key sales drivers across key account base including distribution, back bar and shelf visibility, displays, menus, tastings, staff trainings and POS merchandising
Western Regional Sales Director
Ghost Tequila
12.2021 - 10.2023
- Distributor Management Development of all pricing and strategies for each state, development of all combos, scan calendars, distributor programming and incentives, secured yearly distributor quota months/goals, inventory control
- Market Development Responsible for planning, development, and implementation strategies for each market to meet corporate driven performance plans and profit targets
- Continuous optimization and expansion of account network contacts and buyers to drive volume in new and existing accounts
- Development of all KPI’s, targets and incentives for the west coast internal Ghost Tequila sales team
- Management and execution of all new RFP opportunities within the grocery chain and on-premise chain divisions
- Planning/executing all national blitzes, POS development, event development and sponsorships, annual business planning and goals
Vice President of Sales National
Copalli Rum
07.2018 - 11.2021
- Attained activations with distributors in the US for the launch of Copalli Rum nationally
- Lead and managed all new business development efforts
- Accelerated growth and sales expansion locally, regionally, and nationally
- Drove strategic business expansion through full-cycle business development activities that delivered revenue growth
- Acted as primary contact to Distributor Senior Level Managers to communicate, implement and execute all business goals through forecasting and planning to ensure program performance goals are achieved
- Managed Master Vendor Programs of $1 million dollars plus in annual revenue
- Developed and managed 75% of overall company revenue on annually
- Increased new account activations and case sales year over year equaling +30% growth
- Developed and managed budgets to deliver shipment depletion objectives on/off premise
- Created competitive programs and incentives to grow distribution and volume
- Successful negotiation of contracts, terms and pricing
- Increased luxury distribution in top 100 outlets on/off premise
Vice President of Sales, Director National Accounts
Tequila partida
07.2012 - 07.2018
- Company Overview: CA, NV, WA, AZ, CO, NM, TX, LA, FL, OR
- Led initiatives for building the #1 region in the United States
- Developed pricing, programming, incentives, monitored inventory levels, managed sales budgets, actively worked with distributor management & sales reps as well as called on key accounts
- Increased the growth of Tequila Partida from 4,100 cases to 40,300 cases in a 5-year period
- Led and managed Business Unit covering 50% of US with full P&L responsibility
- Supervised all distributors in each assigned state: SGWS for the states of CA, AZ, WA, CO, FL and NM and Breakthrough Beverage for NV developing key relationships, increasing case sales in the Western Region by 69% with an overall increase in revenue of $3.8M
- Management of the sales team consisting of 8 territory sales managers across retail sales for On and Off premise, field marketing, supply/inventory management, and pricing strategy
- Expanded sales into high end Regional and National Account groups including Costco, Ralphs, Albertsons, Bristol Farms, Gelsons, MGMRI, Mercado, Wood Ranch
Western Division Sales Manager
leblon cachaca
03.2010 - 07.2012
National Sales Manager
asombroso tequila
08.2005 - 03.2010
Skills
- IDG VIP, MHW, Park Street Navigator, eRNDC, Compass,
- Networking and relationship building
- Presentations and public speaking
- Negotiation expertise
- Sales planning and strategies
- Business development
- Profitability optimization and revenue growth
- Deal closing
- Microsoft Office Suite, Excel, Word, Power Point, Microsoft Teams and Zoom
Functional Experience
- New Business Development
- Distributor and Account Management
- Sales & Forecasting
- Profit/Loss Management
- Margin/Revenue Analysis
- Operations Planning & Management
- Event Development, Logistics, Sponsorship Sales and Activations
Timeline
Western Sales Director
SIRE SPIRITS
09.2023 - 11.2024
Western Regional Sales Director
Ghost Tequila
12.2021 - 10.2023
Vice President of Sales National
Copalli Rum
07.2018 - 11.2021
Vice President of Sales, Director National Accounts
Tequila partida
07.2012 - 07.2018
Western Division Sales Manager
leblon cachaca
03.2010 - 07.2012
National Sales Manager
asombroso tequila
08.2005 - 03.2010
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