Tara Meighan
Vancouver,Canada
Summary
Marketing professional with 5+ years of experience in executing integrated campaigns and strategic partnerships in tourism and hospitality. Proven ability to manage national marketing initiatives, develop B2B partnerships, and enhance customer engagement. Expertise in driving revenue growth through innovative marketing strategies and event marketing. Focused on creating impactful visitor experiences and strengthening brand presence.
Overview
10
10
years of professional experience
Work History
Marketing Coordinator
Scenic Luxury Cruises & Tours
Vancouver, Canada
06.2023 - Current
- Led integrated marketing campaigns across consumer and trade audiences, driving brand awareness, customer acquisition, partner engagement, and revenue growth for two luxury travel brands.
- Managed multi-channel marketing campaigns using paid, owned, and earned media to drive full-funnel customer engagement.
- Developed campaign narratives and messaging frameworks in alignment with brand positioning and audience segmentation.
- Delivered event-based marketing programs that increased attendance rates while reducing no-show rates through targeted communications.
- Worked cross-functionally with sales, operations, product, and external partners to deliver campaigns that enhanced customer experience and achieved commercial objectives.
- Produced comprehensive campaign reports and performance analyses to enhance strategies for future planning cycles.
- Produced print, digital, email, and event marketing assets including sales collateral, promotional materials, and campaign creative while ensuring brand consistency across all customer touchpoints.
- Supported travel advisor, trade partner, and co-operative marketing initiatives by coordinating marketing assets, communications, and promotional campaigns that strengthened partner relationships and increased bookings.
- Built and maintained strong relationships with internal stakeholders, travel advisors, suppliers, and external partners to support campaign execution and business development initiatives.
Interim Marketing Manager
Scenic Luxury Cruises & Tours
Vancouver, Canada
11.2025 - 05.2026
- Led integrated marketing campaigns across consumer and trade audiences, driving brand awareness, customer acquisition, partner engagement, and revenue growth for two luxury travel brands.
Managed multi-channel marketing campaigns using paid, owned, and earned media to drive full-funnel customer engagement.
Developed campaign narratives and messaging frameworks in alignment with brand positioning and audience segmentation.
Delivered event-based marketing programs that increased attendance rates while reducing no-show rates through targeted communications.
Worked cross-functionally with sales, operations, product, and external partners to deliver campaigns that enhanced customer experience and achieved commercial objectives.
Produced comprehensive campaign reports and performance analyses to enhance strategies for future planning cycles.
Produced print, digital, email, and event marketing assets including sales collateral, promotional materials, and campaign creative while ensuring brand consistency across all customer touchpoints.
Supported travel advisor, trade partner, and co-operative marketing initiatives by coordinating marketing assets, communications, and promotional campaigns that strengthened partner relationships and increased bookings.
Built and maintained strong relationships with internal stakeholders, travel advisors, suppliers, and external partners to support campaign execution and business development initiatives.
Marketing Executive
Íontas Centre
Monaghan, Ireland
05.2022 - 05.2023
- Independently managed marketing operations for multi-purpose arts and community centre, overseeing campaign strategy and audience engagement initiatives.
- Planned and optimized paid Meta advertising campaigns, managing audience targeting, budgets, creative development, and performance tracking.
- Developed integrated digital campaigns to enhance awareness, ticket sales, and customer engagement across online channels.
- Redesigned and launched new website, improving user experience and increasing online sales KPIs by 40%.
- Managed organic social media, captured event content, and developed digital assets that increased audience engagement and supported event attendance.
Marketing Officer
Monaghan Credit Union Limited
Monaghan, Ireland
07.2021 - 05.2022
- Exceeded KPI targets by 175% within two months with the MyCU digital card campaign.
- Conducted market research to analyze member feedback, insights, and campaign performance data.
- Developed and executed integrated digital marketing campaigns across social media, website, and email channels.
- Created compelling content to enhance brand visibility and community engagement.
- Supported planning and execution of marketing campaigns, coordinating stakeholders across departments.
Duty Manager
Four Seasons Hotel
Monaghan, Ireland
01.2019 - 09.2021
Content Management
Dreamlines
Hamburg, Germany
07.2016 - 01.2017
Education
MSC - Digital Marketing
Dublin Business School
IrelandBSC - Music, Media and Performance Technology
University of Limerick
IrelandDiploma - Graphic Design
University College Dublin
IrelandSkills
- Brand strategy and management
- Integrated marketing campaigns
- Partnership marketing
- B2B marketing
- Trade marketing
- Event planning and marketing
- CRM and customer segmentation
- Campaign analytics and reporting
- Project management
- Digital marketing
- Content creation
- Cross-functional collaboration
- Relationship management
Timeline
Interim Marketing Manager
Scenic Luxury Cruises & Tours
11.2025 - 05.2026
Marketing Coordinator
Scenic Luxury Cruises & Tours
06.2023 - Current
Marketing Executive
Íontas Centre
05.2022 - 05.2023
Marketing Officer
Monaghan Credit Union Limited
07.2021 - 05.2022
Duty Manager
Four Seasons Hotel
01.2019 - 09.2021
Content Management
Dreamlines
07.2016 - 01.2017
MSC - Digital Marketing
Dublin Business School
BSC - Music, Media and Performance Technology
University of Limerick
Diploma - Graphic Design
University College Dublin