- Travelling
- Community engagement and volunteering
- Avid reader
- My Australian Shepherd, Jet
Tara Martin
Calgary
Summary
A personable and high-achieving Senior Account Executive with a knack for building rapport and exceeding expectations. Landing in the top 3% amongst my sales peers, I thrive on surpassing quotas and delivering exceptional results in the competitive SaaS B2B landscape. My expertise lies in cultivating relationships with Fortune 500 brands and navigating C-suite audiences through the sales cycle from start to finish. Eager to leverage my track record of success and passion for sales to drive growth and long term partnerships in my next role.
Overview
12
12
years of professional experience
Work History
Senior Account Executive
Benevity
01.2022 - Current
- Company Overview: Benevity offers a SaaS software solution that streamlines giving, volunteering and corporate granting for over 1000 global brands, many in the Fortune 100.
- Consistently exceeding sales targets, closing FY23, FY24 and FY25 at 118%, 128%, 122% respectively.
- Generates 70% of $2.1M pipeline via outbound sourced efforts.
- Experienced in closing complex, multi year deals with an annual ARR of $100-500k.
- Build and maintain strong relationships with C-Suite stakeholders and decision makers, shortening the sales cycle and building trust in the space.
- Implement net-new and cross sell sales strategy by leveraging data to identify trends and opportunities, resulting in a healthy pipeline and a higher win rate amongst my peers.
Account Executive
Benevity
01.2020 - 01.2022
- Consistently exceeded quarterly sales targets by 120%+ through a strategic blend of outbound prospecting, pipeline generation, and targeted multi-channel outreach.
- Drove significant net-new and cross sell revenue growth by identifying and closing high-value opportunities in untapped verticals, contributing to a 35% increase in new customer acquisition YoY.
- Built and executed account-specific sales strategies by leveraging market research, customer insights, and data-driven forecasting to prioritize high-potential prospects.
- Maintained a robust self-generated pipeline through cold calling, email campaigns, LinkedIn outreach, and event follow-up, accelerating sales cycle and boosting conversion rates.
Business Development Representative
Benevity
01.2019 - 01.2020
- Excellent lead generation, bringing in a number of qualified leads, contributing $1.2M in pipelines across the sales organisation and hitting over 100% to plan each quarter, finishing FY21 at 194% to target.
- Successfully nurtured leads through the sales funnel.
- Achieved top conversion rate from leads to qualified opportunities, exceeding benchmarks for the role.
- Collaborated with marketing teams to produce effective sales enablement resources, improving lead engagement and SAL conversion rates.
- Supported the on boarding and training of net new BDR teammates, reducing the overall ramp time from 8 weeks to 6 weeks.
Account Manager
WestJet
01.2015 - 01.2020
- Company Overview: Canada's leading airline, known for it's customer centric approach, extensive network of diverse destinations and affordable airfare for Canadians.
- Cultivated and nurtured key relationships with top tier clients, achieving 160% to sales targets YoY, driving over $2 million dollars in sales over a period of 5 years.
- Hosted clients on-site once per quarter, amplifying brand trust and expanding sales opportunities for key industry partners.
- Successfully retained key client accounts by leveraging proactive account management strategies, despite competitive pressures.
Rewards Loyalty Manager
WestJet
01.2013 - 01.2015
- Supported the implementation of a new CRM, designed to streamline and scale our top tier rewards customers.
- Increased revenue from top tier customers with up-selling via targeted promotions.
- Provided insight on events and promotions targeted at top tier clients.
- Supported our highest tiered customers, exercising critical and quick thinking to problem solve, overcome objections and maintain customer loyalty.
Education
Psychology -
Mount Royal University
Calgary, AB01.2009
Skills
- B2B Sales
- Revenue generation
- SaaS Software Sales
- Strategic selling
- Negotiation
- Sales acumen
- Communication
- Sales forecasting
- Cross-Sell
- Business development
- CRM proficiency
- Pipeline management
- Networking
- Sales quota achievement
Interests
Timeline
Senior Account Executive
Benevity
01.2022 - Current
Account Executive
Benevity
01.2020 - 01.2022
Business Development Representative
Benevity
01.2019 - 01.2020
Account Manager
WestJet
01.2015 - 01.2020
Rewards Loyalty Manager
WestJet
01.2013 - 01.2015
Psychology -
Mount Royal University
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