Summary
Overview
Work History
Education
Skills
Certification
Timeline
Awards
Generic

Tara Main

Summary

Dynamic professional with extensive leadership experience in customer service, crisis communication, and team management. Proven ability to excel in high-pressure situations while multitasking and delivering clear, accurate communication. Eager to leverage a strong background in marketing leadership to make a meaningful impact in public safety as a 911 Emergency Communications Officer. Committed to fostering effective communication and collaboration within teams to enhance operational efficiency and community safety.

Overview

21
21
years of professional experience
1
1
Certification

Work History

VP, Marketing & Communications

Avenue Living Communities
01.2022 - Current
  • Led a large customer-facing team managing over 330 buildings and 15,000 residents.
  • Handled escalations and urgent resident issues, ensuring calm, professional resolution under pressure.
  • Implemented systems to monitor customer feedback (NPS, Google reviews) and respond quickly to crises.
  • Directed cross-functional teams in high-stakes, time-sensitive projects.
  • Provided leadership in stressful environments while maintaining focus on accuracy and service.

Marketing Manager

ONE Properties
01.2021 - 01.2022
  • Coordinated with multiple stakeholders to resolve tenant and operations challenges quickly.
  • Developed and delivered communication strategies to improve client response times.
  • Managed priorities across multiple urgent projects, demonstrating multitasking and focus.

Marketing Specialist

QuadReal
01.2020 - 01.2022
  • Supported operations teams in ensuring monthly rental and service KPIs were achieved.
  • Monitored daily and monthly performance metrics, responding quickly to issues.
  • Trained colleagues in best practices for handling sensitive customer interactions.

Director, Marketing & Customer Service

Boardwalk
01.2005 - 01.2019
  • Directed customer service across a national housing portfolio, handling escalated issues directly.
  • Developed customer service standards and trained staff to provide professional, consistent responses.
  • Managed emergency resident situations with clear communication and calm leadership.
  • Created reporting systems to track customer issues and ensure resolution.

Education

Graphic Design -

University of Calgary
01.2020

Marketing & Management Courses - undefined

SAIT
01.2012

Marketing & Management Courses - undefined

Mount Royal University
01.2002

Alberta High School Equivalency -

Lethbridge College
Lethbridge
01.2000

Skills

  • Crisis Communication & Customer Service
  • Multitasking & Attention to Detail
  • Call Handling & Escalation Management
  • Team Leadership & Training
  • Technology Proficiency (CRM, analytics, dispatch-style systems)
  • Decisive Action in High-Pressure Environments

Certification

  • Piloting AI for Marketing – Marketing AI Institute, 2024
  • Digital Marketing & Media Foundations – IAB, 2018

Timeline

VP, Marketing & Communications

Avenue Living Communities
01.2022 - Current

Marketing Manager

ONE Properties
01.2021 - 01.2022

Marketing Specialist

QuadReal
01.2020 - 01.2022

Director, Marketing & Customer Service

Boardwalk
01.2005 - 01.2019

Marketing & Management Courses - undefined

SAIT

Marketing & Management Courses - undefined

Mount Royal University

Graphic Design -

University of Calgary

Alberta High School Equivalency -

Lethbridge College

Awards

CFAA Finalist
Marketing Program
Excellence of the Year
Brand Awareness 2023-08-01

Landlord Webcon
Best Corporate Branding
2016-02-01

Boardwalk
Service Excellence Award
2011-05-01

Tara Main