Hi, I’m
Tanya Sood
Vaughan,ON
Summary
Results-driven marketing professional with extensive experience in developing and executing strategic marketing campaigns that drive revenue growth and enhance brand visibility. Proven ability to analyze market trends, manage complex projects, and collaborate effectively across teams to achieve business objectives. Expertise in digital marketing, content creation, and campaign management, combined with a strong track record of delivering impactful results in competitive environments.
Overview
8
years of professional experience
Work History
SmartCentres
Marketing Coordinator
06.2023 - Current
Job overview
- Develop detailed workback schedules to plan and track the progress of marketing projects from start to finish
- Coordinate daily activities within the marketing team, ensuring alignment with project goals and deadlines
- Oversee project workflows, assign tasks, and track progress to ensure timely completion and effective execution through Monday.com
- Handle and prioritize requests for marketing materials such as logos, images, and collateral from various teams and business partners
- Ensure that all materials-including the promotional calendar, signage, and digital and print assets-are developed in line with brand guidelines, maintaining consistency across all channels
- Oversee the print production process from start to finish, including sourcing suppliers and selecting print vendors
- Coordinate production timelines, manage quality control, and ensure the final printed products meet specifications
- Develop and update the media plan to outline advertising strategies and media placements across various channels
- Coordinate with media outlets and publishers to schedule and manage the publication of ads and promotional content
- Stay informed about industry trends, news, and emerging market developments to identify opportunities and threats
- Collect and analyze competitive samples to understand competitor strategies and market positioning
- Process and track departmental invoices through Yardi to ensure accurate financial management
- Oversee the creation and distribution of promotional products, including sourcing vendors and designing items
- Manage the production process and coordinate the distribution of promotional products to target audiences
- Assist in planning and organizing corporate events and meetings, including coordinating logistics and managing schedules
- Ensure all event details are handled, from venue selection to catering and follow-up activities
- Contribute to the development of social media strategies and content ideas
- Create and schedule social media posts and manage online communities to engage with audiences and promote brand presence
- Participate in regular team meetings to brainstorm and develop creative marketing strategies and solutions
- Collaborate with team members to generate innovative ideas and address marketing challenges effectively
- Assist in compiling and analyzing data for post-mortem reports on marketing campaigns
- Provide insights and recommendations based on analytics to evaluate campaign performance and suggest improvements for future initiatives
Canada Life
Associate Marketing Specialist
10.2021 - 06.2023
Job overview
- Developed and executed marketing strategies for RFP responses and PowerPoint presentations, enhancing Canada Life's position with clients managing $30M to $1.2B in assets
- Collaborated with cross-functional teams to create impactful marketing materials and strategic briefs, ensuring alignment with client needs and goals
- Managed project timelines using Workfront, created detailed schedules, and ensured timely delivery of high-quality deliverables
- Crafted compelling briefs for group retirement and benefits products and developed digital content strategies to boost engagement
- Participated in discussions to streamline processes within the team and across departments, contributing valuable insights and solutions to improve efficiency and effectiveness
- Utilized scrum core principles to develop powerful strategies & themes for showcasing our products and attracting future customers, ensuring transparency, inspection, and adaptation throughout the process
- Ensured all documents were Canada Life brand compliant and legally reviewed by the respective teams, maintaining high quality and professionalism in all marketing materials
McDonald's
Assistant Manager
05.2017 - 01.2022
Job overview
- Actively participated in achieving store objectives, including crew incentives, marketing promotions, and contests, to drive sales and customer engagement
- Managed Key Performance Indicators (KPIs) to measure the store's success and identify improvement areas, utilizing data analysis to make informed decisions and adjustments
- Collaborated with the management team to meet sales goals and budget line items, including food, labor, and other expenses, to optimize profitability and efficiency
- Responded promptly and professionally to all guest concerns and complaints, demonstrating a commitment to building customer loyalty and longevity through exceptional service
- Ensured that the restaurant exceeded all health and safety regulations and company policies, utilizing food safety and sanitation knowledge to maintain a clean and safe environment for guests and employees
- Mentored, motivated, and trained crew to provide exceptional guest experiences and quality products, instilling a culture of excellence and teamwork
- Proactively identified areas of opportunity and developed new and innovative ideas to improve the restaurant system, utilizing creativity and strategic thinking to drive growth and success
THINQ Technologies Ltd
Marketing and Sales Assistant
10.2019 - 10.2021
Job overview
- Successfully managed the end-to-end delivery of marketing campaigns for top IT manufacturers such as Lenovo, HP, Dell, and Samsung, ensuring that campaigns were delivered on time, on budget, and to a high standard
- Developed effective marketing strategies and campaigns aligned with THINQ Technologies Ltd.'s and clients' goals, increasing revenue and brand awareness
- Collaborated with web designers and external teams to create engaging and impactful marketing materials, such as landing pages, emails, social media posts, and display ads
- Worked closely with the Marketing Manager and VP of Sales to create marketing communication scripts and briefs that effectively communicated the company's value proposition and key messages
- Managed multiple marketing campaigns simultaneously, prioritizing tasks to ensure deadlines were met
- Identified the KPIs and was responsible for measuring them through google analytics
- Conducted regular monitoring and analysis of Google and Facebook ads for partners, providing insights and recommendations to improve campaign performance
- Maintained the company's online presence, including websites, newsletters, social media channels, and customer-focused email marketing campaigns, ensuring that content was engaging, informative, and consistent with the company's brand
- Assisted the VP of Sales in preparing sales reporting and managing special bid pricing with the company's top business vendors, resulting in increased competitiveness and success in winning deals
- Planned and executed successful corporate events, including sourcing and securing sponsorships, coordinating logistics, and ensuring that events ran smoothly and were well-received by attendees
Education
Fanshawe College
Post-Graduate Certificate from Marketing Management
01.2019
University Overview
- Dean's Honors Roll
- GPA: CGPA 4.0
Fanshawe College
Post-Graduate Certificate from Public Relations & Corporate Communications
01.2018
Delhi University
M.A. from English Literature
01.2016
Delhi University
B.A. from English Literature
01.2014
Skills
- Campaign Management
- Market Research
- Affiliate Marketing
- Web Content Development
- Social Media Marketing
- SEO/SEM
- Google Analytics
- Facebook Ads
- WordPress
- Adobe Creative Suite
- Microsoft Office 365
- Streetscape
- Yardi
- Budget Administration
- Workfront
- Mondaycom
- Event Coordination
- Public Relations
- B2B Marketing
- Sales Management
- Collateral Creation
- Presentation Development
- CRM Management
- Detail-oriented
Timeline
Marketing Coordinator
SmartCentres
06.2023 - Current
Associate Marketing Specialist
Canada Life
10.2021 - 06.2023
Marketing and Sales Assistant
THINQ Technologies Ltd
10.2019 - 10.2021
Assistant Manager
McDonald's
05.2017 - 01.2022
Fanshawe College
Post-Graduate Certificate from Public Relations & Corporate Communications
Delhi University
M.A. from English Literature
Delhi University
B.A. from English Literature
Fanshawe College
Post-Graduate Certificate from Marketing Management
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