TANYA ILIAKIS

Work History

Scibids

01.2022 - 06.2023

As General Manager at Scibids, I leveraged cutting-edge automation technology to create custom algorithms, optimizing market efficiencies and yielding substantial ROI growth.
Cultivated relationships with C-Level executives to integrate automation solutions into the tech stack.
Established partnerships with 5 top-tier DSPs, including TTD, Google, Media Math, Xandr, and BeesWax.
Achieved a 20% year-over-year revenue growth by expanding global initiatives from EMEA and APAC into the North American market.
Pioneered a high-yield distribution channel, resulting in a 300% increase in sales volume.
Recognized as a self-starter and team player with a fast-learning capability, embodying a start-up spirit, ready to embrace change.

Iheart

01.2021 - 12.2021

Analyzed trends and customer needs, leading to the successful launch of new products like Podcast Transcription, significantly boosting revenue.
Developed and executed a comprehensive sales strategy, diversifying ad formats and introducing new products, resulting in an impressive 45% revenue growth year-over-year, consistently surpassing targets.
Exceptional Results in Client Retention: Achieved an outstanding 90% client retention rate through the implementation of highly effective client retention strategies.
Built and maintained strong relationships with high-value clients from prospecting to contract execution and beyond.

MiQ

01.2018 - 12.2020

Safeguarded the company's Go-To-Market (GTM) strategy while establishing a new office in Western Canada.
Built a high-performing sales force through rigorous recruitment processes and ongoing performance evaluations.
Spearheaded and coached a high-performing sales team, propelling a 20% sales boost in the initial quarter and an impressive 25% year-over-year growth, consistently surpassing sales targets.
Implemented customer segmentation and media mix optimization, resulting in a 30% increase in ROI across various digital media channels, including display, social, search, video, DOOH, Audio, and Connected TV.

Yahoo! Inc.

01.2010 - 12.2017

Advanced to a leadership role by fostering transparent communication, promoting an inclusive culture, and aligning the team with budgetary objectives, ensuring a collaborative and goal-oriented work environment that drives excellence in global market expansion.
Increased sales revenue by implementing effective sales strategies and cultivating strong client relationships.
Improved team performance by creating training programs tailored to individual skill sets and goals.
Launched new product lines, driving sales growth and expanding the company's offerings.
Proactively identified and prioritized high-potential target clients for premium advertising solutions, resulting in a 30% increase in client acquisition within the first year.
Executed a diverse sales strategy, achieving 25% YoY revenue growth by introducing new ad formats and products.
Enhanced client satisfaction, achieving an 85% client retention rate and significant repeat business growth.

WPP

01.2006 - 12.2009

Elevated digital sales revenue through the cultivation of robust client relationships and the implementation of highly effective sales strategies.
Consistently surpassed quarterly targets by an impressive 30% year-over-year through meticulous prospecting and delivering tailored product presentations.
Expanded market share through strategic territory planning and targeted prospecting, contributing to increased market presence and business opportunities.
Developed key partnerships, resulting in a notable increase in lead generation and the creation of cross-selling opportunities for sustained business growth.