Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Languages
Timeline

TANYA ILIAKIS

Amsterdam,Netherlands

Summary

Dedicated media professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.

Overview

17
17
years of professional experience

Work History

COUNTRY MANAGER

Scibids
01.2022 - 06.2023
  • As General Manager at Scibids, I leveraged cutting-edge automation technology to create custom algorithms, optimizing market efficiencies and yielding substantial ROI growth.
  • Cultivated relationships with C-Level executives to integrate automation solutions into the tech stack.
  • Established partnerships with 5 top-tier DSPs, including TTD, Google, Media Math, Xandr, and BeesWax.
  • Achieved a 20% year-over-year revenue growth by expanding global initiatives from EMEA and APAC into the North American market.
  • Pioneered a high-yield distribution channel, resulting in a 300% increase in sales volume.
  • Recognized as a self-starter and team player with a fast-learning capability, embodying a start-up spirit, ready to embrace change.

SR. MANAGER

Iheart
01.2021 - 12.2021
  • Analyzed trends and customer needs, leading to the successful launch of new products like Podcast Transcription, significantly boosting revenue.
  • Developed and executed a comprehensive sales strategy, diversifying ad formats and introducing new products, resulting in an impressive 45% revenue growth year-over-year, consistently surpassing targets.
  • Exceptional Results in Client Retention: Achieved an outstanding 90% client retention rate through the implementation of highly effective client retention strategies.
  • Built and maintained strong relationships with high-value clients from prospecting to contract execution and beyond.

SR. SALES DIRECTOR

MiQ
01.2018 - 12.2020
  • Safeguarded the company's Go-To-Market (GTM) strategy while establishing a new office in Western Canada.
  • Built a high-performing sales force through rigorous recruitment processes and ongoing performance evaluations.
  • Spearheaded and coached a high-performing sales team, propelling a 20% sales boost in the initial quarter and an impressive 25% year-over-year growth, consistently surpassing sales targets.
  • Implemented customer segmentation and media mix optimization, resulting in a 30% increase in ROI across various digital media channels, including display, social, search, video, DOOH, Audio, and Connected TV.

SR. SALES DIRECTOR

Yahoo! Inc.
01.2010 - 12.2017
  • Advanced to a leadership role by fostering transparent communication, promoting an inclusive culture, and aligning the team with budgetary objectives, ensuring a collaborative and goal-oriented work environment that drives excellence in global market expansion.
  • Increased sales revenue by implementing effective sales strategies and cultivating strong client relationships.
  • Improved team performance by creating training programs tailored to individual skill sets and goals.
  • Launched new product lines, driving sales growth and expanding the company's offerings.
  • Proactively identified and prioritized high-potential target clients for premium advertising solutions, resulting in a 30% increase in client acquisition within the first year.
  • Executed a diverse sales strategy, achieving 25% YoY revenue growth by introducing new ad formats and products.
  • Enhanced client satisfaction, achieving an 85% client retention rate and significant repeat business growth.

Sales Executive

WPP
01.2006 - 12.2009
  • Elevated digital sales revenue through the cultivation of robust client relationships and the implementation of highly effective sales strategies.
  • Consistently surpassed quarterly targets by an impressive 30% year-over-year through meticulous prospecting and delivering tailored product presentations.
  • Expanded market share through strategic territory planning and targeted prospecting, contributing to increased market presence and business opportunities.
  • Developed key partnerships, resulting in a notable increase in lead generation and the creation of cross-selling opportunities for sustained business growth.

Education

Bachelor of Science - Communication, Culture, Information And Technology

University of Guelph, Guelph, ON
06.2006

Skills

  • Problem Solving Skills
  • Troubleshooting and Solutions
  • Deployment
  • Analytical Thinking Skills
  • Strategic Leadership
  • Negotiation Skills
  • Cross Function Collaboration
  • Sales and Business Development
  • Budget Management
  • Operational Planning
  • Recruiting

Websites

Accomplishments

Received the Sales Recognition Award at the AOL Sales Conference for demonstrating cultural and sales excellence, going above and beyond to mentor peers and drive collective success.

Languages

English
Native or Bilingual

Timeline

COUNTRY MANAGER - Scibids
01.2022 - 06.2023
SR. MANAGER - Iheart
01.2021 - 12.2021
SR. SALES DIRECTOR - MiQ
01.2018 - 12.2020
SR. SALES DIRECTOR - Yahoo! Inc.
01.2010 - 12.2017
Sales Executive - WPP
01.2006 - 12.2009
University of Guelph - Bachelor of Science, Communication, Culture, Information And Technology
TANYA ILIAKIS