Tanya Gaur
Toronto,ON
Summary
Strategic and results-driven digital media sales expert with over 6+ years of experience in digital advertising and marketing. Proven track record of influencing and engaging C-level stakeholders and managing complex portfolios across both traditional and digital media. Adept at strategic planning, building compelling narratives, and leveraging data-driven insights to drive growth. Skilled in account management, budget management, and cultivating strong client relationships to achieve outstanding results in paid and organic marketing initiatives
Overview
8
8
years of professional experience
1
1
Certification
Work History
Senior Strategist (Account Manager)
Critical Mass - Omnicom Media Group
02.2024 - Current
- Led the restructure and takeover of the BMW account, demonstrating strong leadership and strategic vision in aligning SEM strategies with the client's objectives and market positioning.
- Supervised and mentored a team of SEM specialists, providing guidance and support in the development, implementation, and optimization of SEM strategies for BMW, a high-profile client for Canada & US.
- Coordinated and oversaw the management, trafficking, optimization, and reporting of all SEM campaign initiatives, ensuring alignment with client objectives and budgetary constraints.
- Provided strategic insights and optimizations for all client reports, leveraging data analysis and industry trends to drive continuous performance improvements and client satisfaction.
- Researched and prepared new information for paid media plans, RFPs, and presentations, ensuring alignment with BMW's brand objectives and market positioning.
- Managed an annual budget of $10 million+ for BMW, leading to a 28% increase in overall ROI and enhanced brand visibility
- Evaluated client needs and escalated any issues or opportunities to leadership, facilitating proactive problem-solving and strategic planning.
- Collaborated with neighboring disciplines (Marketing, Strategy, Creative) to integrate SEM strategies into overall campaign direction and brand initiatives for BMW.
- Client: BMW North America
Senior Campaign Manager
KINESSO
07.2023 - Current
- Led and oversaw planning, execution, and optimization of paid media content marketing and digital campaigns.
- Utilize data-driven approach to develop comprehensive marketing strategies, leveraging data analytics tools to inform decision-making and consistently achieve client KPIs.
- Developed and executed a multi-channel marketing strategy that drove a 55% increase in lead generation and sales for a major client.
- Enhanced client engagement and satisfaction by 75% through personalized marketing solutions and strategic account management.
- Independently manage client accounts, ensuring timely delivery of projects and exceeding client expectations.
- Regularly produce detailed reports and presentations using MS Excel, Word, and PowerPoint to communicate campaign results and recommendations to clients and internal stakeholders.
- Measure and attribute paid media contribution to the overall business.
- Prioritize and execute quantitative analyses and analyze trends to identify opportunities for paid media optimization.
- Leverage strong written and oral communication skills to create compelling marketing materials and engage with clients and stakeholders.
- Proactively identify and resolve issues, showcasing strong problem-solving skills and adaptability in fast-paced environment.
- Mentored and trained Campaign Managers and Associates on tools and processes.
- Built models to help forecast and anticipate paid media performance, adjusting for seasonality, key initiatives, and updated channel performance.
- Proficient in Social Media, Search ( Google ads, SA360, Bing ads & Apple Search ads) CRM, SEO (Organic Marketing) & Data Analysis platforms ( Google Analytics)
- Clients: Bank Of Montreal (BMO), Western Union, LG Canada, North Cover Insurance, Johnson Insurance, Wyndham Group of Hotels, WCLC Lottery, University Of Toronto, Royal Conservatory Of Music.
Campaign Manager
KINESSO
02.2022 - 06.2023
- Developed best-in-class client deliverables and reporting using available technology platforms.
- Achieved a 65% ROAS increase and 50% revenue growth for diverse client portfolio.
- Managed digital marketing campaign setup and execution, including tagging and direct response campaigns.
- Monitored and ensured timely delivery of campaigns, aligning with client goals and KPIs.
- Trained Associates on tools and processes and managed invoice clearing and budgeting.
- Conducted analyses and offered suggestions using a range of media measurement techniques, such as last touch attribution, multi-touch attribution, media mix modeling, etc., while grasping the distinctions among these various approaches.
- Oversaw creation of marketing content (copy, images, videos, emails) and maintained long-term client accounts, promoting brand effectiveness and product benefits.
- Clients: La Senza, Western Union, Motel 6, Days Inn, WCLC Lotto Spot, WCLC Sport Select, University of Toronto, Realstar Properties, LG Canada.
Marketing Associate
KINESSO
01.2021 - 01.2022
- Created, managed and executed strategic marketing plans that meet client goals.
- Forecasted, generated, and maximized revenue opportunities with clients
- Monitored, tracked, evaluated, reported, and optimized campaign performance to maximize client investment
- Collaborated with product teams to create marketing materials for client presentations.
- Clients: La Senza, Western Union, Cold-FX, Motel 6, Days Inn, Royal Conservatory of Music & Realstar Properties.
Customer Account Specialist
TD Canada Trust
07.2020 - 12.2020
- Evaluated customer needs and provided legendary customer service with a 75% satisfaction rate.
- Contributed to business growth by advising and offering client solutions.
- Analyzed consumer behavior and generated insightful financial reports.
- Monitored and tracked campaigns to determine effectiveness and future changes.
Customer Accounts Executive
American Express India
02.2017 - 10.2018
- Worked in US-based financial services, tier three level, with American Program Administrators.
- Proficient in analytical financial research, supporting operations, sales, and marketing for revenue growth.
- Collaborated on strategic forecasts, resource planning, and cultivated key account relationships.
Customer Accounts Executive Marketing/Communications
Maersk Line
08.2016 - 01.2017
- Created content for blogs, press releases, and newsletters to reach internal and external audiences, and assisted in marketing campaigns.
- Responded to Requests for Proposals (RFPs) from individual and mid-level corporate clients.
- Supported event planning, marketing, and sales presentations to expand the client base.
Education
Ontario Graduate Certificate - Marketing Management
Fanshawe College Of Applied Arts And Technology
London, ON05.2020
Ontario Graduate Certificate - Financial Services
Fanshawe College Of Applied Arts And Technology
London, ON09.2019
Bachelor's in Commerce - Finance And Marketing
University Of Mumbai
India 06.2016
Skills
- Strong Analytical Abilities
- Marketing & Strategic Planning
- Content & Paid Media Advertising Campaigns
- Market Research & Trends
- Competitive Analysis
- Experience handling client portfolios of $2M
- Business Insight Generation
- Digital Campaign Management for both B2B & B2C Clients
- Content Creation & Copywriting
- Execution & Tracking of Key Performance Indicators (KPIs)
- Budget & Outcome Management
- Client Relationship Building & Communication
- Media Optimizations & Media Forecasting
- Project Management
- Presentation & Storytelling
- Proficient in MS Word, MS Excel & Powerpoint
- SEO/SEM & Social Media - Google Ads, Google Analytics, SA360, Meta, Bing & Apple ads
- C-Level Stakeholder Engagement
- Marketing Strategy & Tactics
- Data-Driven Analysis
- Cross-Functional Team Leadership
- Business Acumen & Strategic Assessment
Accomplishments
- Excellent customer service and interpersonal skills.
- Ability to work both independently and in a fast paced hybrid team environment.
- Excellent time management skills.
- Great Client relationship building & retention skills
- Excellent written and oral communications skills
- Strong problem-solving skills; flexibility and adaptability
- Ability to synthesize information to create succinct materials
- Strong Leadership & team management skills
Certification
- Google Analytics Certified, Completion ID: 43335656
- Google Ads Measurement Certified, Completion ID: 48634538
- Google Ads Search Certified, Completion ID: 48633769
- Rakuten Ads Certified
- Search Ads 360 Certified
- META Certified Media Planning Professional
Timeline
Senior Strategist (Account Manager)
Critical Mass - Omnicom Media Group
02.2024 - Current
Senior Campaign Manager
KINESSO
07.2023 - Current
Campaign Manager
KINESSO
02.2022 - 06.2023
Marketing Associate
KINESSO
01.2021 - 01.2022
Customer Account Specialist
TD Canada Trust
07.2020 - 12.2020
Customer Accounts Executive
American Express India
02.2017 - 10.2018
Customer Accounts Executive Marketing/Communications
Maersk Line
08.2016 - 01.2017
Ontario Graduate Certificate - Marketing Management
Fanshawe College Of Applied Arts And Technology
Ontario Graduate Certificate - Financial Services
Fanshawe College Of Applied Arts And Technology
Bachelor's in Commerce - Finance And Marketing
University Of Mumbai
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