Tanya Gaur
Toronto,ON
Summary
Strategic and results-driven digital media sales expert with over 6+ years of experience in digital advertising and marketing. Proven track record of influencing and engaging C-level stakeholders and managing complex portfolios across both traditional and digital media. Adept at strategic planning, building compelling narratives, and leveraging data-driven insights to drive growth. Skilled in account management, budget management, and cultivating strong client relationships to achieve outstanding results in paid and organic marketing initiatives
Overview
8
8
years of professional experience
1
1
Certification
Work History
Senior Strategist (Account Manager)
Critical Mass - Omnicom Media Group
02.2024 - Current
- Led the restructure and takeover of the BMW account, demonstrating strong leadership and strategic vision in aligning SEM strategies with the client's objectives and market positioning.
- Supervised and mentored a team of SEM specialists, providing guidance and support in the development, implementation, and optimization of SEM strategies for BMW, a high-profile client for Canada & US.
- Coordinated and oversaw the management, trafficking, optimization, and reporting of all SEM campaign initiatives, ensuring alignment with client objectives and budgetary constraints.
- Provided strategic insights and optimizations for all client reports, leveraging data analysis and industry trends to drive continuous performance improvements and client satisfaction.
- Researched and prepared new information for paid media plans, RFPs, and presentations, ensuring alignment with BMW's brand objectives and market positioning.
- Managed an annual budget of $10 million+ for BMW, leading to a 28% increase in overall ROI and enhanced brand visibility
- Evaluated client needs and escalated any issues or opportunities to leadership, facilitating proactive problem-solving and strategic planning.
- Collaborated with neighboring disciplines (Marketing, Strategy, Creative) to integrate SEM strategies into overall campaign direction and brand initiatives for BMW.
- Client: BMW North America
Senior Campaign Manager
KINESSO
Toronto
07.2023 - Current
- Led and oversaw planning, execution, and optimization of paid media content marketing and digital campaigns.
- Utilize data-driven approach to develop comprehensive marketing strategies, leveraging data analytics tools to inform decision-making and consistently achieve client KPIs.
- Developed and executed a multi-channel marketing strategy that drove a 55% increase in lead generation and sales for a major client.
- Enhanced client engagement and satisfaction by 75% through personalized marketing solutions and strategic account management.
- Independently manage client accounts, ensuring timely delivery of projects and exceeding client expectations.
- Regularly produce detailed reports and presentations using MS Excel, Word, and PowerPoint to communicate campaign results and recommendations to clients and internal stakeholders.
- Measure and attribute paid media contribution to the overall business.
- Prioritize and execute quantitative analyses and analyze trends to identify opportunities for paid media optimization.
- Leverage strong written and oral communication skills to create compelling marketing materials and engage with clients and stakeholders.
- Proactively identify and resolve issues, showcasing strong problem-solving skills and adaptability in fast-paced environment.
- Mentored and trained Campaign Managers and Associates on tools and processes.
- Built models to help forecast and anticipate paid media performance, adjusting for seasonality, key initiatives, and updated channel performance.
- Proficient in Social Media, Search ( Google ads, SA360, Bing ads & Apple Search ads) CRM, SEO (Organic Marketing) & Data Analysis platforms ( Google Analytics)
- Clients: Bank Of Montreal (BMO), Western Union, LG Canada, North Cover Insurance, Johnson Insurance, Wyndham Group of Hotels, WCLC Lottery, University Of Toronto, Royal Conservatory Of Music.
Campaign Manager
KINESSO
Toronto, ON
02.2022 - 06.2023
- Developed best-in-class client deliverables and reporting using available technology platforms.
- Achieved a 65% ROAS increase and 50% revenue growth for diverse client portfolio.
- Managed digital marketing campaign setup and execution, including tagging and direct response campaigns.
- Monitored and ensured timely delivery of campaigns, aligning with client goals and KPIs.
- Trained Associates on tools and processes and managed invoice clearing and budgeting.
- Conducted analyses and offered suggestions using a range of media measurement techniques, such as last touch attribution, multi-touch attribution, media mix modeling, etc., while grasping the distinctions among these various approaches.
- Oversaw creation of marketing content (copy, images, videos, emails) and maintained long-term client accounts, promoting brand effectiveness and product benefits.
- Clients: La Senza, Western Union, Motel 6, Days Inn, WCLC Lotto Spot, WCLC Sport Select, University of Toronto, Realstar Properties, LG Canada.
Marketing Associate
KINESSO
Toronto, ON
01.2021 - 01.2022
- Created, managed and executed strategic marketing plans that meet client goals.
- Forecasted, generated, and maximized revenue opportunities with clients
- Monitored, tracked, evaluated, reported, and optimized campaign performance to maximize client investment
- Collaborated with product teams to create marketing materials for client presentations.
- Clients: La Senza, Western Union, Cold-FX, Motel 6, Days Inn, Royal Conservatory of Music & Realstar Properties.
Customer Account Specialist
TD Canada Trust
07.2020 - 12.2020
- Evaluated customer needs and provided legendary customer service with a 75% satisfaction rate.
- Contributed to business growth by advising and offering client solutions.
- Analyzed consumer behavior and generated insightful financial reports.
- Monitored and tracked campaigns to determine effectiveness and future changes.
Customer Accounts Executive
American Express India
Gurugram, Haryana
02.2017 - 10.2018
- Worked in US-based financial services, tier three level, with American Program Administrators.
- Proficient in analytical financial research, supporting operations, sales, and marketing for revenue growth.
- Collaborated on strategic forecasts, resource planning, and cultivated key account relationships.
Customer Accounts Executive Marketing/Communications
Maersk Line
Gurugram, Haryana
08.2016 - 01.2017
- Created content for blogs, press releases, and newsletters to reach internal and external audiences, and assisted in marketing campaigns.
- Responded to Requests for Proposals (RFPs) from individual and mid-level corporate clients.
- Supported event planning, marketing, and sales presentations to expand the client base.
Education
Ontario Graduate Certificate - Marketing Management
Fanshawe College Of Applied Arts And Technology
London, ON05.2020
Ontario Graduate Certificate - Financial Services
Fanshawe College Of Applied Arts And Technology
London, ON09.2019
Bachelor's in Commerce - Finance And Marketing
University Of Mumbai
India 06.2016
Skills
- Strong Analytical Abilities
- Marketing & Strategic Planning
- Content & Paid Media Advertising Campaigns
- Market Research & Trends
- Competitive Analysis
- Experience handling client portfolios of $2M
- Business Insight Generation
- Digital Campaign Management for both B2B & B2C Clients
- Content Creation & Copywriting
- Execution & Tracking of Key Performance Indicators (KPIs)
- Budget & Outcome Management
- Client Relationship Building & Communication
- Media Optimizations & Media Forecasting
- Project Management
- Presentation & Storytelling
- Proficient in MS Word, MS Excel & Powerpoint
- SEO/SEM & Social Media - Google Ads, Google Analytics, SA360, Meta, Bing & Apple ads
- C-Level Stakeholder Engagement
- Marketing Strategy & Tactics
- Data-Driven Analysis
- Cross-Functional Team Leadership
- Business Acumen & Strategic Assessment
Accomplishments
- Excellent customer service and interpersonal skills.
- Ability to work both independently and in a fast paced hybrid team environment.
- Excellent time management skills.
- Great Client relationship building & retention skills
- Excellent written and oral communications skills
- Strong problem-solving skills; flexibility and adaptability
- Ability to synthesize information to create succinct materials
- Strong Leadership & team management skills
Certification
- Google Analytics Certified, Completion ID: 43335656
- Google Ads Measurement Certified, Completion ID: 48634538
- Google Ads Search Certified, Completion ID: 48633769
- Rakuten Ads Certified
- Search Ads 360 Certified
- META Certified Media Planning Professional
Timeline
Senior Strategist (Account Manager)
Critical Mass - Omnicom Media Group
02.2024 - Current
Senior Campaign Manager
KINESSO
07.2023 - Current
Campaign Manager
KINESSO
02.2022 - 06.2023
Marketing Associate
KINESSO
01.2021 - 01.2022
Customer Account Specialist
TD Canada Trust
07.2020 - 12.2020
Customer Accounts Executive
American Express India
02.2017 - 10.2018
Customer Accounts Executive Marketing/Communications
Maersk Line
08.2016 - 01.2017
Ontario Graduate Certificate - Marketing Management
Fanshawe College Of Applied Arts And Technology
Ontario Graduate Certificate - Financial Services
Fanshawe College Of Applied Arts And Technology
Bachelor's in Commerce - Finance And Marketing
University Of Mumbai