Tanya Fioze
Innisfil,ON
Summary
Director-level commercial leader with 15+ years of experience owning B2B revenue, wholesale distribution, pricing, and margin strategy across fashion and consumer brands. Proven ability to drive sustainable revenue growth, protect profitability, and lead high-value accounts through volatility and scale. Trusted partner to executive leadership and finance, known for decisive leadership, operational discipline, and being relied upon to carry out critical business functions during periods of change.
Overview
8
8
years of professional experience
Work History
Senior Wholesale Distribution Manager
Andrea Iyamah
Remote
12.2023 - Current
- Own global wholesale and B2B revenue channels across multiple markets, with full accountability for account performance, pricing, and margin outcomes.
- Lead pricing and margin strategy in partnership with finance, balancing profitability, brand positioning, and long-term growth.
- Drive end-to-end account strategy, including sell-in, forecasting, allocations, and sell-through analysis for high-value wholesale partners.
- Represent the brand at international trade shows and markets, leading new account acquisition, and seasonal revenue growth.
- Serve as a core operational leader during the CFO's maternity leave, absorbing finance-adjacent responsibilities to ensure continuity across planning, reporting, and execution.
- Partner cross-functionally with logistics, production, and marketing to align sales strategy with operational capacity, and inventory risk.
- Proactively identify and mitigate revenue risk by ensuring appropriate account coverage, distribution balance, and workload sustainability.
Senior Account Executive
Style Democracy
Toronto, On
04.2022 - 12.2023
- Managed and grew a portfolio of 40+ B2B clients, driving upsell, cross-sell, and renewal revenue across digital campaigns and brand partnerships.
- Achieved an average conversion rate of 23% through a KPI-driven account strategy and disciplined pipeline management.
- Negotiated commercial terms and led client strategy sessions to support long-term retention and revenue growth.
- Established and nurtured strong client relationships, resulting in increased customer loyalty.
Decor Manager
Country Homes
Vaughan, Ontario
04.2018 - 03.2022
- Led and managed a team of five employees, overseeing departmental performance, workload distribution, and revenue targets.
- Curated product selections and developed tiered pricing strategies to improve profitability and client satisfaction.
- Negotiated supplier contracts to drive cost efficiency, and margin improvement.
- Collaborated with legal and accounting teams on financing agreements and client transactions.
- Maintained accurate financial and operational records while ensuring compliance with internal controls.
- Acted as the final point of contact for clients, resolving issues, and maintaining long-term relationships.
Education
BBA - Marketing
Guleph Humber
Toronto, ON05-2011
Skills
- Revenue Ownership & Performance Management
- Margin Strategy & Profitability Optimization
- Pricing Strategy & Framework Development
- Account Forecasting & Revenue Planning
- Commercial & Contract Negotiation
- Supply Chain & Distribution Strategy
- Global Account & Partnership Management
- Executive & Cross-Functional Leadership
Community and Leadership
- Volunteer, Kids Help Phone
- Director of Community4Kids Charity
Timeline
Senior Wholesale Distribution Manager
Andrea Iyamah
12.2023 - Current
Senior Account Executive
Style Democracy
04.2022 - 12.2023
Decor Manager
Country Homes
04.2018 - 03.2022
BBA - Marketing
Guleph Humber