Tanya Conte

Results-driven marketing professional with over 10 years of experience leading innovative strategies across the tech, entertainment, and pharmaceutical/healthcare industries. Demonstrated expertise in franchise marketing, ensuring brand consistency, managing regional campaigns, and fostering collaboration between central teams and external stakeholders. Skilled in optimizing consumer-centric marketing channels, developing impactful content, and analyzing performance metrics to achieve business goals. Passionate about empowering independent businesses and enhancing community connections.

Franchise Marketing & Brand Leadership

• Oversaw regional promotions for Universal Pictures and Miramax, managing agencies responsible for executing localized campaigns while maintaining brand consistency.
• Directed national and local marketing efforts at ITVS, enabling PBS stations nationwide to successfully utilize centralized marketing materials for audience engagement.
• Implemented operational and developmental marketing strategies to drive awareness and loyalty for independent businesses and franchises, resulting in measurable increases in brand visibility and customer retention.

Content Development & Campaign Reporting

• Centralized content management systems and optimized marketing asset libraries, ensuring accessible and organized resources for external stakeholders.
• Executed data-driven content audits and campaign performance reporting, providing actionable insights for enhancing marketing strategies and improving ROI.
• Managed multi-channel content strategies that achieved a 780% increase in earned media coverage within 12 months at ButterflyMX.

Collaboration & Customer Engagement

• Partnered with local marketing agencies and independently owned businesses to implement integrated marketing campaigns, ensuring alignment with national brand goals and enhancing consumer awareness.
• Responded to customer inquiries and troubleshooting requests for marketing platforms, building strong relationships and fostering trust.
• Facilitated cross-functional collaboration between field marketing, operations, and local staff to drive strategic alignment and campaign success.

Market Research & Analytics

• Conducted comprehensive research to identify consumer preferences and regional trends, utilizing findings to inform marketing strategies and optimize the customer experience.
• Evaluated KPIs and campaign metrics, applying data insights to recommend improvements and ensure continuous growth.
• Increased promotional efficiency by 20% at ITVS through refined data analysis systems, improving campaign effectiveness.