Tanya Chadha
Canada
Summary
- Postgraduate in Marketing Management
- Certified in Google AdWords, Salesforce, Hootsuite, and Hubspot Inbound Marketing
- 7+ years marketing experience in social/digital media, event coordination, graphic design, video editing, email communication, CRM, and public relations
- Strategic and creative thinking in social media marketing campaigns for Facebook, Twitter, Snapchat, and LinkedIn
- Proficient in Microsoft Office, CMS, CRM, Google Analytics, and Adobe Photoshop/InDesign
- Strong written and verbal communication skills
- Successful at working with diverse teams to develop comprehensive approaches to marketing plans
Overview
8
8
years of professional experience
1
1
Certification
Work History
Marketing Specialist
Spotlight Reporting
Toronto, Canada
01.2022 - 10.2023
- Created marketing campaigns and content to drive North American sales enquiry.
- Created regular webinars and other content to provide thought-leadership topics to our target audiences.
- Organized quarterly Spotlight Reporting events and interactions in North America.
- Drove new leads in the Enterprise, Accounting and large Direct channels through energetic marketing initiatives.
- Used social media platforms and live events to leverage and grow an interactive Spotlight community where accountants can support and learn from each other.
- Enhanced strategic partnerships and develop collaborative projects within the accounting ecosystem (in particular with Xero, Quickbooks, Dext, and other leading eco-system players).
Marketing and Operations Specialist
Allpro Truck Training Academy
Bolton, ON
07.2020 - 01.2022
- Constructed engaging content for various platforms including; website, social media, and news releases.
- Interacted, collected, and analyzed prospective students data, including; demographics, preferences, and enrollment trends.
- Researched the marketing guidelines provided by Ontario Ministry of Transportation to provide recommendations for the development of digital marketing strategies.
- Creating reports and measuring the KPI's for sales target.
- Assisted executive leaders in decision-making processes by creating daily reports and suggesting areas for development.
- Created marketing material such as; brochures, sell sheets, displays, promotional gifts, etc.
- Developed direct mass mailings which resulted in a 35% growth of lead data base.
Marketing Coordinator
G Cinelli Esperia Corporation
Woodbridge, ON
04.2019 - 04.2020
- Co-ordinated and monitored the execution of creative art specifications/timelines for advertising and public relations initiatives on both social and traditional media.
- Leveraged email, print, and social campaign strategies (Hootsuite) to strengthen brand awareness with target audience .
- Aligned visual design and brand messaging elements to deliver consistency across digital advertising and marketing platforms.
- Managed and developed new content for company website, app, and social media platforms.
- Generated leads through strategies such as trade shows and drip marketing campaigns.
- Using Google Analytics, collected and analyzed consumer data, including demographics, preferences, and purchasing trends.
Digital Marketing Coordinator
WSI
Etobicoke, ON
09.2018 - 03.2019
- Oversaw social media accounts for diverse range of clients and implemented successful strategies to drive activity.
- Prepared marketing weekly reports by tracking campaigns, data analyzing and summarizing for the Sales teams.
- Designed, managed, and maintained the company website by writing content, directing video designs, and designing email, HTML, and in-text email promotions.
- Devised marketing packages, including web design, remarketing campaigns, key phrase packages, and new media advertising campaigns to increase search engine optimization (SEO) for clients.
- Monitored advancements in social media and technology, working with marketing teams to adopt new platforms and facilitate integration into marketing plans.
Digital Marketing and Administrative Assistant
Seneca College
Toronto, ON
06.2017 - 08.2018
- In collaboration with Seneca School of Marketing and HELIX resources, contributed to the designing, engagement, and maintenance of an online presence and social media strategy.
- Assisted with coordination of the logistics of projects and events such as audio-visual media, event photography, display advertising, preparing conference presentations, marketing/promotion, and follow-up events including; HELIX Workshops, open houses, and committee meetings.
- Followed up on the events KPI's and prepared monthly reports.
Event Specialist
Crossmark Canada
Toronto, ON
02.2017 - 09.2017
- Completed experiential marketing campaigns in-store food and product demonstrations within a large grocery chain.
- Coordinated vendors, timelines, and budgets for events.
Digital Marketing Coordinator
Virala India Pvt. Ltd.
Lucknow, UP, India
12.2015 - 12.2016
- Collaborated with social media and e-commerce leaders to increase brand awareness and lead generation.
- Developed improved digital content for website and social media platforms.
- Created daily content on Facebook, Twitter, Instagram, and emerging social platforms to engage current and prospective followings.
Education
Postgraduate Certificate - Marketing Management
Seneca College
Toronto, ON06.2018
Postgraduate Certificate - Event Marketing - Sports, Entertainment, Arts
Seneca College
Toronto, ON08.2017
Bachelor of Arts - Journalism And Mass Communication
Amity University
Uttar Pradesh, India06.2016
Skills
- Microsoft Office
- Wordpress/Wix/Webflow
- Copywriting and copyediting
- Email marketing
- Audio and video editing
- Graphic design
- Photography and videography
- Digital and social media marketing
- Google AdWords and Facebook Ads
- Google Analytics and UTM tracking
- Customer relationship management
- Market trends research and analysis
- Advertising and branding
- Campaign development and tracking
- Communications management
- Vendor relations
- Event planning and execution
Accomplishments
- Started off my marketing career with a personal blog called, Postcookie, a news and media website, which obtained 16k visits.
- Monitored, listened, and responded to users on social media while cultivating leads and sales for an app for Beauty Salons, Beaut, and a fashion apparel brand, Progoti.
- Recognized for securing the APPEALIE-SaaS Customer Success Award for Spotlight Reporting.
- Exceeded student enrollment by an average of 25% in 2020 at Allpro Truck Training Academy.
Certification
- Hubspot Inbound Marketing
- Hootsuite
- Trailhead by Salesforce
- Google Analytics 4
- Ontario Safety Standard
- Project Management
- Presentation Excellence
- Copywriting
Languages
- English: Fluent (Reading, Listening, Writing, and Speaking)
- Hindi: Fluent (Reading, Listening, Writing, and Speaking)
- Punjabi and Urdu: Intermediate (Listening and Speaking)
Timeline
Marketing Specialist
Spotlight Reporting
01.2022 - 10.2023
Marketing and Operations Specialist
Allpro Truck Training Academy
07.2020 - 01.2022
Marketing Coordinator
G Cinelli Esperia Corporation
04.2019 - 04.2020
Digital Marketing Coordinator
WSI
09.2018 - 03.2019
Digital Marketing and Administrative Assistant
Seneca College
06.2017 - 08.2018
Event Specialist
Crossmark Canada
02.2017 - 09.2017
Digital Marketing Coordinator
Virala India Pvt. Ltd.
12.2015 - 12.2016
Postgraduate Certificate - Marketing Management
Seneca College
Postgraduate Certificate - Event Marketing - Sports, Entertainment, Arts
Seneca College
Bachelor of Arts - Journalism And Mass Communication
Amity University
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