Tanya Bakshi
Toronto,ON
Summary
A seasoned sales & growth expert with over 6 years of experience, adept at fueling revenue growth and formulating impactful sales strategies. Demonstrated a proven history of consistently surpassing sales targets & delivering exceptional customer service to clients through data analysis and consultative sales methodologies.
Overview
6
6
years of professional experience
Work History
Growth Associate
Andie
01.2023 - 01.2024
- Effectively managing a portfolio of 150+ key restaurant partners, while overseeing a monthly GMV of $250,000 & driving an avg
- Monthly growth rate of 12-15% of portfolio
- Collaborate with cross-functional teams to develop product enhancement & operation efficiency to drive customer acquisition and optimize customer journey
- Crafted comprehensive sales reports & presentations leveraging advanced data analysis techniques
- Demonstrated leadership skills in managing projects from concept to completion
- Showcased proficiency in training & leading a high performance team of six individuals to achieve ambitious targets & propel success
- Tailor quotes from restaurants to suit the budgetary constraints & specific requirements of corporate clients.
Senior Key Account Manager
Swiggy
04.2020 - 09.2022
- Handled portfolio of ~$1.5mn revenue monthly with key focus on monthly growth rate of an avg.10-15% (40 accounts,300+ restaurants)
- Managed a sales team of 6 by strategizing business plans focusing on achieving sales & revenue targets, elevating brand presence by 60 bps while ensuring 2.5x QoQ growth
- Maintained a strong relationship with restaurant owners & advised them on issues related to the market & offered solutions on improving their overall P&L
- Spearheaded the Conversion Project for the city (Delhi-NCR) to improve the Funnel Conversion by 15%
- Created City and National Level Marketing Campaigns to increase visibility of both the partners and Swiggy
- Conducted promotional events & marketing activations, primarily BTL, trade promotions and in-app promotions, in conjunction with the internal teams
- Focused on increasing Ad Sales revenue by producing an average ROI of 4.5 on campaigns.
Key Account Manager
Swiggy
03.2019 - 03.2020
- Launched Swiggy Stores pilot in 3 cities
- Managed the partner quality for the region thus, driving thdefect rates down to 0.6% from 3% & reducing inbound cost by ~$4Mn
- Secured high-value accounts in the city
- Owned the relationship & success of restaurant partners on all aspects related to growth, RHI metrics, expansion, marketing & merchandising
- Managed a portfolio of grocery stores & restaurants (500+ in 3 cities) through consultative selling, effective customer solutions and promoting compelling business opportunities
- Category Management of Key Grocery , Meat & Gourmet Stores by increasing Assortment in Category & Sub Category players
- Creating and executing Quarterly & Annual Business Plans to fulfill organization objectives.
Senior Sales Associate
Little Black Book
01.2019 - 03.2019
- Connecting with businesses & brands for promotion & marketing opportunities on LBB
- Understanding the client/agency needs & requirements and fulfilling them with our product proposition
- Executing & managing ad campaigns & meeting delivery timelines
- Work with the Marketing & Tech team to create innovative campaigns.
Key Account Manager - Ad Sales
Zomato
10.2018 - 12.2018
- Identification of market opportunities, industry, & audience for the assigned properties inclusive of growing and managing the market, establishing strategic partnerships, & closely working with consumers & prospective consumers in an effort to develop standards as well as unique advertising programs for the business
- Creation of fortnightly Ad Campaign reports & analysis of data sets to improve active campaigns
- Improving organic levers through healthy funnel drop for a better conversion rate for ad campaigns.
Sales Associate
UberEATS
09.2017 - 10.2018
- Helped in the inception of UberEats in India & led acquisitions /partnerships across regions which included chain, mid-market & enterprise accounts (900+ restaurants)
- Launched 3 main cities of North India
- Worked closely & delivered feedback regularly with cross- functional teams including Account Management, Sales, Operations, Onboarding, Support, Marketing, and Product teams to help define, develop and implement effective strategies that drive increased value for restaurant partners
- Trained new hires in company processes, product knowledge, customer service & selling techniques.
Education
MBA - Sales & Marketing
Amity Business School
India07.2017
Bachelor of Science - Hotel Management
Institute of Hotel Management
India07.2012
Skills
- Salesforce Marketing Cloud
- Microsoft Office
- Power BI
- Data Analysis Skills
- Negotiation
- Upselling
- Relationship Management
- Google Docs
Languages
English
Native or Bilingual
Hindi
Native or Bilingual
https://www.linkedin.com/in/bakshitanya/
Timeline
Growth Associate
Andie
01.2023 - 01.2024
Senior Key Account Manager
Swiggy
04.2020 - 09.2022
Key Account Manager
Swiggy
03.2019 - 03.2020
Senior Sales Associate
Little Black Book
01.2019 - 03.2019
Key Account Manager - Ad Sales
Zomato
10.2018 - 12.2018
Sales Associate
UberEATS
09.2017 - 10.2018
MBA - Sales & Marketing
Amity Business School
Bachelor of Science - Hotel Management
Institute of Hotel Management
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