Summary
Overview
Work History
Education
Skills
Certification
Languages
Technical Skill
Digital Marketing Skills
Personal Skill
Interest
Live Project
Timeline
Generic

Tanvi Thakur

Brampton,Canada

Summary

Creative Process Executive with three years spent leading companies toward more efficient and cost-effective operations. Tireless in seeking potential areas of improvement. Dedicated to eliminating costly weaknesses in operational and production processes. Known for consistent, iterative progress towards maximally effective and profitable business proceedings.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Senior Process Executive

Cognizant technology Solutions
05.2022 - 12.2022
  • Monitored competitive landscape, adjusting tactics as needed to maintain strong market position.
  • Analyzed campaign performance, identifying key insights for continuous improvement.
  • Consistently met or exceeded performance goals by diligently monitoring KPIs and making data-driven decisions.
  • Increased brand visibility by developing and executing strategic paid media campaigns.
  • Collaborated with creative teams to develop engaging ad content for various platforms.
  • Enhanced return on ad spend through meticulous budget management and bid optimization.

Digital Marketing Executive

Obligr India Pvt. Ltd
09.2019 - 04.2022
  • Planned and executed web, SEO, database marketing and social media advertising campaigns.
  • Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks.
  • Optimized landing pages for improved conversion rates, utilizing A/B testing and user experience best practices.
  • Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
  • Increased brand awareness through creation and management of social media channels, boosting social media engagement.

Digital Marketing Executive

Profuse services - Bangalore
06.2019 - 09.2019
  • Increased customer engagement through social media.
  • Managed multiple social media platforms, ensuring consistent brand voice and message.
  • Boosted engagement rates with creation of compelling and visually appealing content.
  • Designed and implemented social media strategies to align with business goals.
  • Developed and managed content calendars for each platform to establish timely and relevant posts.
  • Wrote and edited good-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.

Consultant - Digital Marketing

Vmoksha Technologies Pvt. ltd. - Bangalore
04.2019 - 05.2019
  • Evaluated client needs and expectations, establishing clear goals for each consulting engagement.
  • Managed client relationships through regular check-ins and updates on project progress.
  • Collaborated with editorial and marketing teams to drive SEO in content creation and content programming.
  • Monitored industry trends and algorithm updates, adapting strategies as needed to maintain competitive advantage.
  • Managed successful link-building campaigns, securing high-quality backlinks from reputable websites.

HR Executive

VHR Solution Pvt. Ltd. - Bangalore
08.2017 - 05.2018
  • Stimulated employee engagement, loyalty, and commitment to values and culture of company.
  • Oversaw payroll processing, ensuring accurate payments while adhering to strict deadlines for submission.
  • Streamlined HR processes by implementing efficient workflows and reducing paperwork.
  • Managed employee recognition programs, celebrating individual and team accomplishments to encourage continued excellence in performance.
  • Managed complex employee relations issues, conducting investigations and resolving conflicts fairly and efficiently.
  • Created customized onboarding materials for new hires, facilitating smooth transition into company culture and expectations.
  • Maintained accurate employee records, ensuring timely updates and adherence to data privacy standards.
  • Managed full-cycle recruiting processes, resulting in successful placements and employee satisfaction.
  • Collaborated with hiring managers to identify talent needs and develop effective job descriptions.
  • Supported onboarding initiatives for new hires, contributing to smooth transition into organization.
  • Placed advertisements, evaluated applicant credentials, conducted initial interviews and pre-screening assessments.
  • Evaluated strengths and weaknesses of candidates through effective screening processes.
  • Negotiated competitive compensation packages for new hires, promoting long-term retention of key employees.
  • Conducted reference checks, background screening and other pre-employment checks to verify information on applicant's resume.

HR Executive

Blue Sapphire Realty Solutions - Indore
08.2015 - 01.2017
  • Oversaw payroll processing, ensuring accurate payments while adhering to strict deadlines for submission.
  • Streamlined HR processes by implementing efficient workflows and reducing paperwork.
  • Managed employee relations issues, conducting investigations and resolving conflicts fairly and efficiently.
  • Facilitated open communication channels between employees and management to promote positive workplace culture.
  • Developed comprehensive onboarding programs to ensure new employees'' smooth transition into organization.
  • Negotiated favorable contracts with vendors, resulting in cost savings on various services and products.

Education

Bachelor of Business Administration -

CH Institute of Management And Commerce
Indore, Madhya Pradesh
01.2014

+2 Com. -

Prestige Public school
Indore, Madhya Pradesh
01.2011

10th -

Prestige Public school
Indore, Madhya Pradesh
01.2009

Skills

  • Mobile marketing
  • Online display advertisement
  • Email marketing
  • E-commerce marketing
  • Lead generation for business
  • Blog marketing
  • Affiliate marketing
  • Adsense
  • Infographics

Certification

  • SEMrush Certifications: SEO Fundamental Exam
  • Technical SEO Exam
  • SEMrush SEO Toolkit Exam
  • PPC Fundamental Exam
  • Advance Digital Marketing Executive Training from Pace Career Academy, Bangalore
  • Google Certification: Google Ads Search Certification
  • Google Ads Display Certification

Languages

English
Full Professional
Hindi
Full Professional

Technical Skill

  • MS Office (Excel, Word, Power Point)
  • Canva
  • Auto CAD (2D, 3D)
  • Photoshop

Digital Marketing Skills

  • On page and Off page SEO
  • Site audit tools Moz.com, SEMRush.com
  • Website Analysis
  • Keyword research
  • Target Marketing
  • Back-links
  • SEO
  • Knowledge of Search/ Display/ Video/Universal App Campaign
  • Bidding System
  • Bidding Strategy
  • Creating Ad Copies
  • Lead Generation
  • SEM / Google AdWords
  • Understanding of building a website
  • Customization of website
  • Edit the page with Elementor
  • Word Press
  • Using Social Media to enhance the profile and marketing of the company
  • Lead generation
  • Reporting and analysis
  • Ads manager
  • Paid campaigns
  • Google Analytics
  • Online Reputation Management
  • Email Marketing
  • SMM (Facebook/LinkedIn/Twitter/Instagram)

Personal Skill

  • Keen and eager to learn new things
  • A committed team player
  • Long Term Association
  • Critical problem solving abilities
  • Good verbal and written communication skills
  • Ability to deal with people diplomatically
  • Go getter attitude

Interest

  • Travelling
  • Watching movies

Live Project

  • Google Adwords
  • Google Business Page
  • Google Search Console
  • Google Merchant Page
  • Google Analytics

Timeline

Senior Process Executive

Cognizant technology Solutions
05.2022 - 12.2022

Digital Marketing Executive

Obligr India Pvt. Ltd
09.2019 - 04.2022

Digital Marketing Executive

Profuse services - Bangalore
06.2019 - 09.2019

Consultant - Digital Marketing

Vmoksha Technologies Pvt. ltd. - Bangalore
04.2019 - 05.2019

HR Executive

VHR Solution Pvt. Ltd. - Bangalore
08.2017 - 05.2018

HR Executive

Blue Sapphire Realty Solutions - Indore
08.2015 - 01.2017

Bachelor of Business Administration -

CH Institute of Management And Commerce

+2 Com. -

Prestige Public school

10th -

Prestige Public school

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Tanvi Thakur