Tanvi Dudeja

Took a planned career break and invested the time studying a new discipline at the University of Toronto. I am on track to earn a second degree in a two-year timeframe with high distinction.

• Managed successful integration of Lemnisk's proprietary SaaS solution, a customer data platform, with digital assets of UAE-based semi-government and private banks.
• Facilitated onboarding of new clients. Thereafter focused on client growth, relationship development, and quality delivery.
• Engaged with senior client executives to deliver business-building new strategies, and innovative ideas while securing relationship and performance feedback.
• Liaised with cross-functional teams spanning operations, engineering, product, creative, and data management services to optimize resource utilization for client support.
• Strengthened Lemnisk's brand reputation by consistently exceeding customer expectations through attentive service and proactive problem-solving.

• Developed data-driven digital strategy including investment guidelines and planning approach for display, programmatic, social, search, video, and mobile buying for respective clients.
• Reviewed new technologies to keep the business unit at the forefront of developments in digital marketing.
• Collaborated with cross-functional teams to achieve project milestones and deliver high-quality results.
• Established strong relationships with clients and internal stakeholders to ensure mutual success.
• Won the digital mandate for a renowned entertainment client in Dubai

• Developed comprehensive digital marketing plans to align client objectives with actionable strategies for success.
• Evaluated campaign performance against KPIs, making timely adjustments to optimize results and ROI for clients.
• Presented insightful reports to clients on campaign progress and results, demonstrating the value of services provided.
• Built strong rapport with clients through regular check-ins, status updates, and proactive problem-solving approaches.
• Streamlined internal processes to enhance team productivity, resulting in improved performance metrics.
• Increased revenue by 20% and oversaw the conclusion of an end-to-end microsite creation project

• Led a team of mobile solution experts servicing accounts across GroupM agencies.
• Devised integrated content, creative, and technology strategies for mobile advertising campaigns for F&B, healthcare, automobile, lifestyle, finance, and government clients.
• Increased revenue by 25% by attaining a balanced mix of back-end and media campaigns.

• Acted as a strategic partner to sales and account teams in formulating proposals targeting relevant audiences to maximize reach and results
• Prepared media investment strategies to meet the short-term and long-term goals of SMB and LE accounts
• Spearheaded change management efforts for seamless adoption of new systems or processes among employees.
• Achieved operational excellence by streamlining processes and implementing best practices.
• Led a team for a perpetual learning program & wrote a whitepaper on "leadership" that was awarded at the global level

• Interacted with media agencies to identify the brand requirements and pitched the most viable advertising solutions

• Provided end-to-end support to the Entrepreneurship Development Program of National Small Industries Corporation (MSME, Government of India).