Summary
Overview
Work History
Education
Skills
Accomplishments
Work Availability
Interests
Timeline
BusinessAnalyst
Tanis Ursulak

Tanis Ursulak

Calgary,AB

Summary

Marketing and external affairs professional with strong experience in healthcare and non-profits. Skilled in business development, sponsorship, stakeholder engagement, and strategic marketing. Known for building impactful partnerships, leading cross-functional teams, and aligning brand and business goals to drive results.

Overview

13
13
years of professional experience

Work History

MANAGER, EXTERNAL AFFAIRS

Sport Calgary
10.2023 - Current
  • Lead sponsorship, partnership, and funding initiatives—including proposals, MOUs, and grants—resulting in a 400% increase in sponsorship and in-kind revenue from 2024 to 2025.
  • Oversee stakeholder engagement and partner relations, driving high-impact marketing campaigns that align with organizational goals.
  • Plan and execute major events, including the AGM, Celebration of Sport Gala, and committee meetings, while supporting external activations.
  • Serve as primary liaison to the board of directors, supporting governance, strategic planning, and documentation.
  • Develop and report on marketing KPIs, stakeholder dashboards, and city updates to inform decision-making.
  • Guide branding and communications for public events, enhancing sponsor visibility across digital, event, and media platforms.
  • Created marketing tools, including a digital sponsorship flipbook, to enhance partner engagement and brand storytelling.
  • Streamlined workflows and timelines using collaborative platforms, ensuring timely and effective project delivery.

BUSINESS OPERATIONS COORDINATOR

Repair Force Corporation
10.2022 - 10.2023
  • Managed sales and marketing for 100+ equipment items, including pricing, inventory, and vendor coordination.
  • Oversaw showroom operations, front-end marketing, and website updates to support B2B brand and service positioning.
  • Streamlined payment systems, set up fleet card distribution, and negotiated service contracts (waste management, recycling).
  • Conducted inventory database cleanup and managed updates using Excel for pricing and accounting accuracy.
  • Supported shipping/receiving logistics and led cross-functional projects in HR policy, e-commerce, and operational efficiency.

ACCOUNT EXECUTIVE

Partner Staffing Inc.
05.2022 - 10.2022
  • Focused on IT, Sales & Marketing, Accounting, and HR, with a strong track record in client relationship management and business development.
  • Negotiated client-agency agreements, fostering long-term partnerships and driving revenue growth.
  • Managed full-cycle recruitment using LinkedIn Recruiter and CRM tools to track and organize candidate and client data.
  • Developed and executed account strategies aligned with business goals, enhancing customer satisfaction and retention.
  • Prospected through cold calling, canvassing, referrals, and networking events to build a robust sales pipeline. Managed more than 50 calls and emails a day.
  • Applied multi-channel marketing and sales strategies to boost profitability and meet established KPIs.

PRACTICE FACILITATOR

Mosaic Primary Care Network
09.2020 - 03.2022
  • Promote and detail Mosaic PCN programs and services to physicians
  • Engage 55 members and manage 15 clinics with patient medical home goals
  • Create reports for interpretation and data analysis to present to physicians adding value to their practice and promoting positive patient outcomes
  • Leverage my long term relationships with physicians and clinic staff to encourage participation in new program or signing pertinent documents
  • Formulate a plan of action to move the physicians and clinics in direction of PCN goals
  • Identified areas in need of improvement and implemented solutions.
  • Demonstrated strong organizational and time management skills while managing multiple projects.

PHYSICIAN LIAISON

Mosaic Primary Care Network
07.2015 - 09.2020
  • Promote and encourage referrals to PCN programs and services
  • Increased physician membership from 75 members to over 360 members (380%) which created significant revenue for Mosaic PCN
  • Manage, initiate, and maintain physician engagement to over 120 member physicians within my territory each quarter
  • Utilized FSA data, quarterly call cycle, maintain accurate records and database to manage my territory efficiently and effectively
  • Recruit and promote internal and external CME and meetings
  • Collaborate and provide expertise on several internal projects and programs
  • Accountability by reaching KPI's quarterly and yearly

COMMUNITY RELATIONS SPECIALIST

TotalCardiology
04.2012 - 07.2015
  • Created and launched the Community Relations Specialist role at TotalCardiology, establishing a new standard for outreach and physician engagement.
  • Led the rebranding strategy for the clinic’s new name and location, including brand positioning and promotional rollout.
  • Developed and executed a comprehensive 20-page marketing plan, including multilingual patient pamphlets, referral forms, advertisements, and ongoing website updates.
  • Managed a large Calgary-wide, Southern Alberta, territory, maintaining relationships with existing referring physicians and generating new referrals through targeted outreach, lunch & learns, and strategic relationship building.
  • Increased diagnostic service and rapid access clinic volume and revenue by 50% through effective marketing and territory management.
  • Provided weekly reporting on call activity and outreach performance to support strategic decision-making.

Education

Bachelor of Commerce - Marketing Major

University of Alberta
Edmonton, AB
06.2000

Honours Marketing Diploma - Business Administration

Northern Alberta Institute of Technology
Edmonton, AB
08.1992

Courses & Certificates -

Personal Development

Skills

  • Exceptional Communicator Proven ability to convey ideas clearly and persuasively through written and verbal communication across diverse audiences and stakeholder groups
  • Strategic Relationship Builder Skilled in developing and maintaining strong relationships with partners, sponsors, and key stakeholders to drive collaborative success
  • Organized & Detail-Oriented Recognized for strong planning and organizational skills, with the ability to manage multiple priorities, events, and strategic initiatives effectively
  • Collaborative Leadership Adept at leading cross-functional teams and coordinating multi-stakeholder projects to achieve shared goals
  • Strategic Thinker Experienced in contributing to business planning, sponsorship strategy, and long-term organizational growth
  • Contract Negotiation & Management Competent in drafting, reviewing, and negotiating partnership agreements and contracts
  • Technical Proficiency Microsoft Office Suite, Adobe, Canva, Flipsnack, and a range of digital collaboration tools to support project execution and communication Willingness to learn new tech

Accomplishments

  • 2025 Board Member, Prescription to Get Active NPC
  • 2024 Calgary Chapter Sport Representative, Prescription to Get Active NPC 2024/25 33
  • Member, Sponsorship Marketing Council of Canada – Calgary Chapter 2024/25
  • Member, Calgary Chamber of Commerce 2024/25
  • Junior Achievement – Business & Marketing Volunteer Instructor
  • Past Community Volunteer: NW Ringette, NWCAA, Minor Hockey, Dance Clubs, Calgary Baseball, and local schools

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Interests

I love being outdoors, but mostly: camping, hiking, walking my dog, kayaking, and golfing

Timeline

MANAGER, EXTERNAL AFFAIRS

Sport Calgary
10.2023 - Current

BUSINESS OPERATIONS COORDINATOR

Repair Force Corporation
10.2022 - 10.2023

ACCOUNT EXECUTIVE

Partner Staffing Inc.
05.2022 - 10.2022

PRACTICE FACILITATOR

Mosaic Primary Care Network
09.2020 - 03.2022

PHYSICIAN LIAISON

Mosaic Primary Care Network
07.2015 - 09.2020

COMMUNITY RELATIONS SPECIALIST

TotalCardiology
04.2012 - 07.2015

Bachelor of Commerce - Marketing Major

University of Alberta

Honours Marketing Diploma - Business Administration

Northern Alberta Institute of Technology

Courses & Certificates -

Personal Development

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Tanis Ursulak