Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Tania Sharmin

Mississauga,ON

Summary

Tech-savvy detail-oriented E-Commerce and digital Specialist with excellent customer service, communications, and planning ability. Self-driven and persistent with the ability to think critically and effectively solve problems in a fast-paced environment. Outstanding Team player collaborating with Leading team and clients, combined with effective decision-making talents.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Digital Merchandise Specialist

Helen Of Troy
07.2022 - 01.2024
  • Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences. Increased brand visibility by developing and implementing data-driven digital marketing strategies.
  • Managed several digital projects simultaneously from initial concept through final implementation. Collaborated with Brand managers, designers, Engineers, and developers, creating effective search marketing campaigns.
  • Boosted traffic to company websites with targeted SEO tactics, keyword research, and content optimization. Optimized company website to improve engine ranking and user experiences.
  • Directed high-value marketing program with consistent adherence to deadlines and budget constraints. Evaluated new technologies and platforms as potential additions to the overall digital marketing mix based on industry trends and competitive analysis.
  • Managed relationships with external vendors, ensuring timely delivery of high-quality assets and information for various digital marketing initiatives.
  • Collaborated with cross-functional teams to develop integrated marketing plans, content creation, and assets for digital channels. Developed comprehensive reports on digital marketing efforts, presenting findings to senior leadership for informed decision-making.
  • Researched and analyzed industry trends to inform search marketing strategies.Improved conversion rates by designing and executing A/B tests for ad campaigns.Monitored digital marketing analytics, identifying trends and making data-driven adjustments to improve performance.
  • Trained and educated team on Google Analytics, Google Search ad, and Keyword planner.
  • Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management. Implemented new strategies to improve click-through rates and conversion..

E-Commerce Coordinator

Mosaic North America
02.2021 - 05.2022
  • Empower and optimize organic online traffic through Search Engine Optimization (SEO), Content Management System (CMS), Content writing, data analysis, marketing automation, database marketing practices
  • Ensure businesses have the required Web landing page, UI, UX designs, wireframes, UX research, and front-end coding
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors
  • Supervise and collaborate with small businesses on best practices and protocols to maximize productivity, administered through various online platforms with advertising, marketing campaign, constructing and strengthening strategic relationships.

Exam Invigilator

ILSC
11.2019 - Current
  • Collaborated with fellow invigilators to maintain a high standard of professionalism throughout the examination process.
  • Ensured exam integrity by meticulously monitoring student behavior during test sessions.
  • Managed unexpected situations during exams calmly and effectively, resolving issues quickly without disrupting the testing process for other students.
  • Monitored student identification thoroughly, verifying eligibility for specific exams and preventing incidents of academic dishonesty.
  • Supervise exams session, adhering to rules and regulations

Education

Associate of Applied Science - Computer Science

Sheridan College
Oakville, ON
04.2020

Skills

  • Digital Advertising, Digital Content Writing, Content Management, Content Writing, Content Marketing
  • Microsoft Suite, Office 365, SEO, SEM, CMS, E-Commerce platforms, Wordpress
  • UI/UX design and research, Adobe Creative Suite, Virtual platforms, Hubspot, OOP concepts, HTML, CSS

    • JavaScript

  • Microsoft Teams, Zoom, Google, Slack
  • Creative and critical thinking
  • Customer Service
  • Verbal and Written Communication
  • Multi-tasking and active listening
  • Fast Learner and adaptive
  • Ability to work in an ambiguous and fast-paced environment
  • Strong Organization
  • Decision-making capabilities
  • Punctuality and Patience
  • Respectfulness

Certification

  • Google Ad Search, 05/2024
  • Google Analytics 4, 05/2024

Timeline

Digital Merchandise Specialist

Helen Of Troy
07.2022 - 01.2024

E-Commerce Coordinator

Mosaic North America
02.2021 - 05.2022

Exam Invigilator

ILSC
11.2019 - Current

Associate of Applied Science - Computer Science

Sheridan College

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Tania Sharmin