Tania Richards

Company Overview: The national governing body for rugby in Canada

• Lead strategic planning, marketing communications, commercial partnerships, fan engagement initiatives and domestic games, tournaments and special events for Rugby Canada
• Produced domestic tournaments and international games, including Vancouver Sevens, Women's Global Championships (WXV), and Summer Test Series. As well as produced fundraising galas, yearly awards, donor dinners and all special events held by the union
• Drove brand development, increased revenue through sponsorships, and enhanced fan experiences across national rugby events
• Manage a high-performing team and collaborate with key stakeholders to elevate Rugby Canada's presence and position in the sports industry
• Service the rugby community, sponsors, and fans, while aligning efforts with the organization's long-term goals for growth and sustainability
• Developed and executed Rugby Canada's integrated marketing, communications, and digital strategies, enhancing brand visibility
• Managed and mentored a high-performing team, fostering a collaborative culture aligned with Rugby Canada's strategic goals
• Led initiatives to improve fan engagement, loyalty, and match-day experiences
• Drove commercial strategy by acquiring high-value sponsorships and partnerships, increasing revenue streams
• Strengthened Rugby Canada's national and international brand presence and grew rugby's appeal across Canadian communities

Company Overview: Specializes in the creation, planning, and execution of high-profile events

• Spearhead the design and implementation of tailored event strategies for a variety of clients
• Manage the logistics and operations of diverse events, ensuring smooth execution
• Develop and manage strategic partnerships and sponsorships to drive event revenue
• Oversee the recruitment and coordination of event talent, including speakers, entertainers, and special guests
• Deliver exceptional hospitality management services, ensuring a seamless experience for clients and guests
• Direct stage production, vendor coordination, and venue management
• Curated bespoke corporate gifting programs and personalized experiences
• Coordinate comprehensive transportation and accommodation logistics for event staff, talent, and guests
• Lead a team of dedicated professionals, providing guidance and mentorship

Company Overview: A full-service event management agency specializing in large-scale events

• Established a full-service event management agency specializing in large-scale events agency that partnered with 100+ brands and clients
• Led event strategy development, overseeing experience design, production, supplier relations, sponsorships, merchandise, and brand integration
• Produced large-scale, multi-day festivals, concerts, and sporting events with budgets up to $10M, including the Celebration of Lights, Aurora Winter Festival, Harvest Haus, Enchant, GLOW, Center of Gravity Music & Sports Festival, Skookum Music Festival, Vancouver Mural Festival, and Abbotsford Air Show.
• Developed project planning frameworks, event production standards, and streamlined marketing, ticketing, and analytics systems
• Developed strategic marketing plans, including partnership opportunities, PR, and digital advertising
• Created and implemented operational standards, templates, and frameworks to ensure seamless and successful execution of projects

Company Overview: A prominent hospitality group with operations spanning nightlife, restaurants, private liquor stores, a hotel, and a charter bus company, serving a broad range of customer needs across multiple industries

• Led all aspects of Strategic Planning, Business Development, Marketing, and Event Experience
• Designed and executed over 1,000 corporate and special events
• Conceptualized, developed, and managed The Irish Pavilion for the Vancouver 2010 Olympic Games
• Drove alignment and all key partnerships to solidify company brands within local professional sports franchises, music and movie industry, and hospitality sectors
• Launched four new business lines, achieving financial targets in the first year and driving consistent YoY growth.
• Enhanced cross-functional planning to optimize marketing spend, leverage internal opportunities, and expand customer loyalty and new business.

Company Overview: An integrated sports-based marketing agency

• Oversaw Strategic Marketing, Planning, Campaign Management, Client Relations, and Project Management
• Specialized in the creation and execution of outstanding events for clients such as Nike, HBC, BMW, Coca-Cola, Nintendo, Bell, Calgary Stampede, CFL, NBA Canada, and Hockey Canada
• Fostered strategic partnerships with brands to conceptualize, design, and execute unique and memorable events