Tania Morales Uribe
Vancouver,BC
Summary
As a passionate Sales and Marketing professional with a customer-centric approach, I have developed and implemented innovative marketing strategies to strengthen business alliances across technology and energy industries. My passion lies in creating impactful and engaging 360 marketing campaigns that deliver value and results for both B2B and B2C clients.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Sales & Digital Marketing
FPM Marketing & Design Inc (FPM3)
06.2023 - 12.2023
- Generate creative and valuable content aligned with marketing strategies to nurture the client objectives for their e-commerce sites, email campaigns and social media marketing channels
- Support across the planning, execution, and optimization of digital marketing campaigns for e commerce clients, encompassing SEO, PPC, social media, and email marketing
- Utilize data analysis and performance metrics to continuously optimize campaigns for maximum ROI, enhance organic traffic, client satisfaction and other KPI's
- Achievements: Outstanding contributions to both the sales and digital marketing areas by standardizing content valuable creation for all clients.
Inside Sales Representative
FPM Marketing & Design Inc (FPM3)
03.2023 - 06.2023
- Client Acquisition and Relationship Building across different accounts
- Actively prospect and acquire new clients through cold calling, inbound and outbound approach, and digital outreach
- Utilize CRM and sales management tools to monitor and report on sales progress, ensuring accurate forecasting and timely communication with the sales team
- Achievement: Successful Onboarding of 4 new clients to streamline CRM and e-commerce services
Senior Marketing Experience Specialist NAM
Schneider Electric
01.2021 - 01.2022
- Coordination of NAM marketing campaigns through digital or F2F events execution with 360 approach/focus (SM, PR, content, web, internal communication)
- Purpose, develop, monitor, and adapt/locate ongoing marketing campaigns based on customer type or market segment across the region
- Agency BTL, ATL management, follow up, and control of own and co-branded projects Report of event KPI (ROI, Attendance Rate, New Names, Won Amount vs Forecast)
- AMSP proposal, planning, and follow up for events based on market segments Training of new extended team to reinforce guidelines, platforms usage, and marketing tools
- Achievement : Hyatt Customer Success Story Campaign - Event, 120% Won revenue vs Forecast (Marketing influenced 2021)
Events Specialist MX & CAM
Schneider Electric
01.2019 - 01.2021
- Coordination and execution of F2F and digital events with a 360 campaign approach
- Trade show management negotiation and execution with agency BTL, ATL support
- Finance monthly report, PO submission, and control of event marketing expenses
- Alliances and sponsorship management, alignment, and participation agreement
- New brand essence implementation among events, alliances, and sponsorships Trade show management negotiation and execution with agency BTL, ATL support
- Achievement : 1st Innovation Digital Summit Schneider Electric + 3k attendees, Cisco Life + 150% ROI
Channel Marketing Specialist
Dell Technologies
01.2017 - 01.2018
- Support and coordinate ongoing Channel marketing campaigns in Mx
- Marketing fund management (MDF, Marcom Opex, and Alliances)
- Report and control fund management for Dell EMC Mexico Partners
- Monthly ROI report of MDF Channel activations through internal platforms
- Interaction, support, and execution of activities, campaigns, and events Support and collaboration with Product Account Managers of Channels Mx
- MDF Budget assignment with Finance team review, alignment, and collaboration
- On-site supervision of branded usage and guidelines compliance of Channel Initiatives
- Increased brand visibility by developing and executing channel marketing strategies.
- Enhanced partner relationships through continuous communication and support for promotional campaigns.
- Achievement : Mc Laren Mx Sponsorship - Cybersecurity Channel Initiative
Trade Marketing Intern
Dell Technologies
01.2016 - 01.2017
- MDF LatAm Management - Supervise and approve of MDF campaign proposal (Marketing Development Funds only) based on Policies and guidelines
- Periodic creation of statistical reports, analysis, and fund control of LatAm distributors
- MDF Budget assignment with Finance team review, alignment, and collaboration
- Achievement : Creation of a unified strategy to consolidate MDFs for Gold Partners
Education
MBA -
University Canada West
Vancouver, Canada12.2023
International Marketing -
ICHEC Management
Brussels, Belgium02.2019
BBA -
FCA, UNAM
Mexico City, Mexico04.2018
Skills
- Marketing Automation
- E-commerce
- Digital Marketing
- Strategic Planning
- Marketo
- Vistex
- Canva
- Salesforcecom
- CRM
- COUPA
- Outlook
- VFairs
- Webex
- Zoom
- ON24
- Aventri
- Workfront
- Teams
- Meet
- Customer engagement
- Live Events
- Digital Events
- Tableau
- Project Management
- Internal Communication
- Budget management
- Customer Retention
- B2B Marketing
- B2C Marketing
- KPI's & Dashboards
- SEO
- Copy Writing
- 360 campaigns
- Market Research
- Online marketing
- Online advertising
- Graphic design
- Website development
Websites
Certification
- Google: Ads, Analytics Advance, GA4
- DMI: Certified Digital Marketing Associate, E-Commerce
- HubSpot: Inbound - Outbound Marketing, Email Marketing, Content Marketing
- Hootsuite: Social Marketing, Advanced Social Advertising
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Soft French
Limited Working
Timeline
Sales & Digital Marketing
FPM Marketing & Design Inc (FPM3)
06.2023 - 12.2023
Inside Sales Representative
FPM Marketing & Design Inc (FPM3)
03.2023 - 06.2023
Senior Marketing Experience Specialist NAM
Schneider Electric
01.2021 - 01.2022
Events Specialist MX & CAM
Schneider Electric
01.2019 - 01.2021
Channel Marketing Specialist
Dell Technologies
01.2017 - 01.2018
Trade Marketing Intern
Dell Technologies
01.2016 - 01.2017
MBA -
University Canada West
International Marketing -
ICHEC Management
BBA -
FCA, UNAM
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