Tania Mascitelli
Toronto
Summary
Creative and results-driven Marketing Executive with over 20 years of experience in developing marketing campaigns, driving brand growth, increasing customer engagement and making it all human. Passion for people, events and challenging the status quo.
Overview
18
18
years of professional experience
Work History
Sr. Leader- Marketing and Customer Success
Fabu Ltd.
01.2019 - Current
- Develop and execute marketing strategies and events to promote products/services and enhance brand presence in the market
- Manage omni-channel experiences in B2B, SaaS, start-up tech, real estate, and hospitality.
- Work with cross-functional teams, including sales, design, and product management, to ensure a seamless client experience.
- Prepare and monitor budgets for marketing campaigns, ensuring cost-effectiveness, and ROI.
- Strategized, developed, and executed products, campaigns, and initiatives to establish and shape the growth and future of HRO in Canada.
- Member of the leadership team that was responsible for marketing, sales, strategy, and client experience.
- Managed the HRO P&L, which included 300% growth for multiple products and platforms.
- Determined consumer needs to provide products and services appealing to larger market.
Sr. Director, HRO Division
ADP Canada
01.2016 - 01.2019
- Cultivated relationships with stakeholders to secure support and funding for key initiatives.
- Analyzed financial performance metrics and identified areas for improvement.
- Managed annual budgeting process, including forecasting and financial planning.
Sr. Director of Marketing & Communications
GE Capital Canada
01.2014 - 01.2016
Program Marketing Manager
GE Capital Canada
01.2007 - 01.2014
- Duties were based around delivering value to our customers with responsibilities that included program and product development, program on-boarding, B2B campaigns, customer loyalty, events, relationship management
Associated Professor
Conestoga College
Marketing Leader, Canadian Restaurant Summit
Event Chair
Give Kids A Chance Foundation
Healthymagination Brand Leader
GE Canada
Education
Branding Certificate -
Canadian Marketing Association
Public Relations Certificate -
Loyola University
HBA - Marketing & Human Resources
University of Western Ontario
Skills
- Account Based Marketing (ABM)
- Change management
- Campaign Creator and Lead Generator
- Event Producer
- Brand Management
- Customer Relationship Management
Community
- Associated Professor, Conestoga College
- Marketing Leader, Canadian Restaurant Summit
- Event Chair, Give Kids A Chance Foundation
- Brand Leader, GE Canada Healthymagination
Hobbies
Travel
Hockey Mom
Skiing
Timeline
Sr. Leader- Marketing and Customer Success
Fabu Ltd.
01.2019 - Current
Sr. Director, HRO Division
ADP Canada
01.2016 - 01.2019
Sr. Director of Marketing & Communications
GE Capital Canada
01.2014 - 01.2016
Program Marketing Manager
GE Capital Canada
01.2007 - 01.2014
Associated Professor
Conestoga College
Marketing Leader, Canadian Restaurant Summit
Event Chair
Give Kids A Chance Foundation
Healthymagination Brand Leader
GE Canada
Branding Certificate -
Canadian Marketing Association
Public Relations Certificate -
Loyola University
HBA - Marketing & Human Resources
University of Western Ontario
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