Summary
Overview
Work History
Education
Skills
Affiliations
Degrees
Locations
Languages
Timeline
Generic

Tammy Dumoulin-Gilmer

Greater Toronto Area (GTA),ON

Summary

Dynamic bilingual (English/French) trailblazer recognized with 3 prestigious PR awards, I excel as a best practices ambassador. My track record boasts the creation and execution of impactful corporate communication roadmaps, creative marketing campaigns, and thought-provoking PR plans that elevate brand standing. A solution-oriented collaborator, I forge strong relationships, underpinned by unwavering professional integrity. My work ethic is tireless, and I am not only a seasoned mentor but also adept at efficiently managing projects, budgets, and vendor relationships.

Overview

16
16
years of professional experience

Work History

VICE PRESIDENT / DIRECTOR / CONSULTANT

Director - Research & Communications

Financial Executives International (FEI)
  • Assumed this contract role to determine accountabilities in following guidelines and resultant financial impact affecting select transportation firms that produce a high carbon footprint
  • Enlightened CFO's of the need to adopt carbon emissions oversight and long-term financial impact by revising and analyzing research results with CPA Canada
  • (Qualtrics) Garnered positive feedback from CEO for activating Twitter dialogue during Paris Accord (an agreement with the United Nations Framework Convention on Climate Change - made effective in Nov
  • 2016), resulting in higher FEI awareness and potential for building a new social media platform.

Director, Marketing and Public Relations (Crisis Communications)

Primaris REIT
06.2021 - 07.2023
  • Lead the rebranding for the company including brand guidelines and written brand
  • Implement the new branding across 14 properties
  • Overseeing the marketing functions for 14 shopping centres across Canada
  • Launched new e-commerce platform across 5 (pilot)
  • Develop PR strategy including crisis communications, ESG strategy and social media policies and processes.
  • Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
  • Negotiated favorable contracts with vendors for reduced costs and improved service quality.
  • Increased company revenue by streamlining processes and implementing cost-saving measures.

Director - Marketing & Communications (US & CA)

Solidifi
02.2019 - 06.2020
  • Engaged for this role to build and scale Marketing & PR activity for this extremely trusted consortium of independent appraisers and notaries
  • Tasked with developing and implementing Marketing and PR plan, including digital, social campaigns, sponsored content, press releases, podcasts, video strategy, website copy, SEO, annual magazine creation, conference materials, sales team revamping of marketing tools, email campaigns to recruit appraisers, surveys; and establishing metrics to measure performance of initiatives
  • Support launch of a new 'Titles & Closing' brand while re-engineering 'Extraordinary Appraiser' program
  • Source and engage external vendor for website, branding, and PR media relations
  • Continued to uphold valuation brand visibility and heightened title awareness within a fiercely-competitive industry by conceiving and rolling out business unit strategy (including structure, KPI's, tactics, hiring / team-building, and processes)
  • Instrumental in laying the foundation for Company to attract top appraisal talent by reviving the 'Extraordinary Appraiser' program - an action that would contribute towards mitigating risk for Company's banking clientele
  • Set the stage for first-ever ways to clearly measure reach, unique visitors, and overall success on Company website by relaunching the entire site, and incorporating a well-thought out and metrics-focused baseline
  • Earned feature status in CIO Magazine while cementing Company's industry-specific thought-leadership status by transforming select C-suite executives into informative spokespeople, each with their own subject matter expertise.

Director - Bilingual Communications

Canadian Race Relations Foundation Crown Corporation
01.2018 - 01.2019
  • Tapped into vast personal network to land this contract role and infuse much-needed structure when accessing vital materials for inclusion in both English and French annual reports, website articles, formal updates, invitation, CEO government presentations, public service announcement (PSA) videos, and other internal communications initiatives.

Director - Global Communications, Public Relations, & Investor Relations

Brookfield Real Estate Services
01.2008 - 01.2016
  • Promoted into this newly created role to leverage multiple talents in mergers & acquisitions and communications planning & strategizing success to devise first-ever Canadian communications approach at a time when Company bought 3 distressed real estate firms
  • Led, motivated, and energized 9 direct reports
  • Teamed up with Company CEO to position Royal LePage (a subsidiary) as a thought leader in less than 1 year by doubling their media coverage, having been chosen to oversee all public relations, reputation-building, and crisis communications activities for all 368 Royal LePage offices nationwide
  • Accelerated media coverage from under 10% to 20% - and upheld this momentum for 8 consecutive years - by (1) optimizing assigned budget and (2) eliminating under-performing reports with higher-counterpart ROI vehicles
  • Persuaded both CEO and Senior VP of the merits in replacing a recreational property report for condo reports based on proven consumer demand
  • Conceptualized and delivered a workshop that trained top realtors across 250 regions in Canada to become media spokespeople; as a result, built a roster of spokespeople with subject matter expertise in a given geographical territory to equip them with the confidence, messaging, and training in delivering quota-surpassing results
  • Solidified Company's position as the 'Voice of Canadian Real Estate' by recommending and launching new report on luxury properties and condos so that Company could now offer informed opinions on all property types.

Manager - National Communications & Public Relations

Brookfield Real Estate Services
01.2008 - 01.2010
  • On-boarded with the dual mandate of orchestrating yearly conference, event, and partnership activity to pair nationwide broker offices with key vendors in offering discounts and (2) deepen external relationships with a focus on pricing, sales activity and inventory levels
  • Bestowed a Canadian Public Relations Society (CPRS) award for orchestrating an HST impact / survey and PR campaign during HST embryonic phase which began on July 1, 2010
  • Surveyed Company's network of 16K agents across Canada to ensure 'first-to-news' coverage
  • As a bonus, reclaimed 3X expenses and time devoted towards issuing these results by performing this task in-house instead of outsourcing
  • Garnered 'Employee Communications of the Year - Silver: CPRS ACE Award from the Canadian Public Relations Society (Toronto)
  • Won 'Best Mentor' award from CEO for eliciting loyalty and above-average productivity levels among staff.

Education

Master’s in business administration - MBA (Technology) -

Simon Fraser University, Vancouver

Bachelor of Arts in Psychology (Cum Laude) -

University of Ottawa

Skills

  • Strategic Multi-channel Marketing Planning & Execution
  • Corporate Communications
  • Content Strategy
  • Public Relations and Social Media Planning & Execution
  • Reputation Management
  • Research and Analytics
  • Corporate Social Responsibility
  • Media Relations
  • Spokesperson Training
  • Process Streamlining
  • Partnerships
  • Business Development
  • Investor Relations

Affiliations

  • The International Association of Business Communications (IABC) (12 years)
  • Canadian Public Relations Society (CPRS) - Toronto Chapter
  • Canadian Marketing Association (CMA) - Toronto Chapter

Degrees

  • B.A.
  • MBA

Locations

Greater Toronto Area (GTA)

Languages

English
Native or Bilingual
French
Native or Bilingual

Timeline

Director, Marketing and Public Relations (Crisis Communications)

Primaris REIT
06.2021 - 07.2023

Director - Marketing & Communications (US & CA)

Solidifi
02.2019 - 06.2020

Director - Bilingual Communications

Canadian Race Relations Foundation Crown Corporation
01.2018 - 01.2019

Director - Global Communications, Public Relations, & Investor Relations

Brookfield Real Estate Services
01.2008 - 01.2016

Manager - National Communications & Public Relations

Brookfield Real Estate Services
01.2008 - 01.2010

VICE PRESIDENT / DIRECTOR / CONSULTANT

Director - Research & Communications

Financial Executives International (FEI)

Master’s in business administration - MBA (Technology) -

Simon Fraser University, Vancouver

Bachelor of Arts in Psychology (Cum Laude) -

University of Ottawa

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Tammy Dumoulin-Gilmer