Tamara Spinatsch

• Lead strategic planning and execution for Red Bull and DHL brand accounts, serving as the primary client liaison.
• Integrated partner assets into high-impact campaigns, ensuring ROI across activations and platforms.
• Oversaw media planning and budget allocation across digital, experiential, and social channels.
• Drove successful athlete-led social media campaigns and on-site activations through cross-team collaboration.
• Managed production timelines, vendor sourcing, and budget forecasting across multimillion-dollar campaigns.
• Mentored and led junior account teams, driving a culture of service excellence and professional growth.

● Managed the relationship with 25+ brand accounts and partners including large sport entities (CEBL, Soccer Canada, TFC, Marlies and Raptors 905) while building new pipeline delivering 18% growth in new business accounts in the first 6 months of onboarding
● Oversaw the cross-functional project management of partner marketing campaigns and events from creative ideation, work back scheduling, execution and organization. Led post-analysis showcasing an incremental $1.6M in revenue within 9 months
● Worked with the media team to a secure 22% increase in satisfaction delivering tailored marketing solutions to increase market position
● Owned a $2.8M marketing and event budget requiring tradeoff and ROI analysis to optimize value and impact
● Researched the latest marketing tools and solutions for campaigns to ensure the implementation of innovative strategies
● Developed sporting event RFPs for project bids requiring industry knowledge, timelines, product details and venue management
● Performed post-mortems to analyze campaign impact and improvement areas while identifying new revenue sources post-campaign

● Managed relationships and contractual requirements with large scale entities like RBC, TD, Apple Canada and Deloitte
● Led the Business development team in creating monthly goals and increasing revenue by 22% including successfully signing the
company’s biggest deal for two talents representing $1 million USD in revenue alone within 3 months of negotiations
● Advised marketing team on how to leverage data-driven analytical marketing tools in the development of marketing assets; achieved
12% increase in website traffic in the 1st month resulting in higher brand visibility and customer engagement on TikTok & Instagram
● Managed talent relationships in Indigenous communities to help promote awareness around the importance of the equality in sport;
speaking inquiries for Jordin TooToo (NHL) and Waneek Horn-Miller (Olympic Athlete) resulted in 150+ high-profile engagements,
significantly raising brand visibility and awareness around Indigenous barriers in sport across Canada

● Led the acquisition of 30 new partnerships, implemented successful digital marketing strategies and drove 28% growth in business
development leading to a substantial increase in sales and revenue annually worth $425K
● Created partnerships with global brands through community events like Lululemon Waterfront 10k, Nike Run Club and Shopify events
● Created customer retention plans and analyzed leads resulting in improved satisfaction and increased sales for the catering department
● Optimized marketing budget allocation leading to 8% reduction in overall costs positively impacting the company's bottom line

● Negotiated sponsorship deals for North America's largest Sport conference, PrimeTime’s Annual Sport Conference
● Event management of the GTHL hockey league coordinating 8 large annual events increasing sponsorship revenue and brand awareness