Talia Dayan
Reseda
Summary
Dynamic marketing specialist with expertise in strategic planning, data analysis, and cross-functional collaboration. Proven track record in developing impactful marketing campaigns that enhance brand visibility and drive engagement.
Overview
26
26
years of professional experience
Work History
Marketing Specialist
Your Local Contractor Mag
Reseda, CA
04.2024 - 08.2025
- Developed and executed comprehensive marketing strategies to enhance brand visibility and market share.
- Led cross-functional teams in launching integrated marketing campaigns across multiple channels.
- Analyzed market trends and consumer data to inform strategic planning and decision-making.
- Established key performance indicators to measure campaign effectiveness and optimize future initiatives.
- Fostered relationships with media partners, enhancing brand partnerships and promotional opportunities.
- Mentored junior staff, providing guidance on best practices in digital marketing and analytics.
- Oversaw budget allocation for marketing projects, ensuring alignment with organizational goals and ROI targets.
- Developed comprehensive marketing plans in alignment with overall business goals and objectives.
- Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
- Created content and promotional materials to drive engagement and conversions.
- Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Evaluated competitor activity to inform strategic decision-making within the marketing department.
- Improved lead generation through targeted email marketing campaigns and data-driven analytics.
- Mentored junior team members, fostering professional development within the organization.
- Managed marketing budget for maximium ROI.
- Boosted lead generation through creation and execution of targeted inbound marketing campaign.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Continually maintained and improved company's reputation and positive image in markets served.
- Coordinated with design and media teams to develop high-quality creative assets.
Marketing Executive
Astra Media Inc. Top Pros Magazine
Woodland Hills, CA
05.2017 - 03.2024
- Analyzed market trends to refine promotional strategies and enhance audience engagement.
- Collaborated with cross-functional teams to create cohesive marketing materials and messages.
- Planned and executed marketing campaigns to target groups, areas and wider community.
- Analyzed market trends to identify new opportunities for growth, driving the expansion into untapped markets.
- Developed strong relationships with key industry influencers, leading to increased brand exposure and partnership opportunities.
- Streamlined marketing processes to increase efficiency and reduce costs, resulting in higher ROI for campaigns.
- Identified target audiences and devised campaigns to match target demographics and optimize results.
- Collaborated with developers, advertisers and production managers to market products and services.
- Onboarded new customers efficiently by developing database listings, uploading information, and defining related lists.
- Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
- Managed and oversaw design of marketing material and promotional literature for organization.
- Increased customer loyalty through the development of tailored loyalty programs and personalized marketing efforts.
- Analyzed consumer usage patterns to identify trends and target key demographics.
- Managed workflow between staff, coordinating documents, and creative material distribution.
- Preserved brand integrity by monitoring consistency and quality of marketing content.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Continually maintained and improved company's reputation and positive image in markets served.
- Coordinated with design and media teams to develop high-quality creative assets.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
Marketing Coordinator
Smart Saver Magazine
Woodland Hills, CA
11.2011 - 04.2017
- Coordinated promotional campaigns across multiple channels to enhance brand visibility.
- Created engaging content for newsletters and digital platforms, driving audience engagement growth.
- Evaluated campaign performance metrics to optimize future marketing strategies and outcomes.
- Answered general marketing department inquiries by email, phone, and mail.
- Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
- Managed CRM database to maximize customer outreach efforts and strengthen client relationships.
- Tracked and reported on marketing campaign responses.
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Improved customer satisfaction by promptly addressing inquiries and concerns via social media and email.
- Continually maintained and improved company's reputation and positive image in markets served.
- Coordinated with design and media teams to develop high-quality creative assets.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
Sales Manager
Load Rock & Roll, Mr Move
Hollywood, CA
02.2004 - 04.2010
- Developed and executed sales strategies to enhance market penetration and revenue growth.
- Led cross-functional teams to streamline operations and improve customer service delivery.
- Analyzed sales data to identify trends, optimize pricing strategies, and forecast revenue.
- Mentored team members in effective sales techniques and product knowledge to boost performance.
- Implemented training programs that improved team productivity and sales effectiveness by standardizing processes.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
- Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
- Provided ongoing training and mentorship for junior sales staff, fostering professional development and career growth.
- Assisted in recruiting top talent for the sales team, contributing to a high-performing work environment.
- Enhanced sales team morale and cohesion, organizing team-building activities and maintaining open communication channels.
Administrative Assistant
Citibank
Tel Aviv, Israel
12.2001 - 10.2003
- Managed office communications, ensuring timely responses and effective information flow.
- Coordinated schedules and appointments for executives, optimizing time management and workflow efficiency.
- Developed and maintained filing systems, improving document retrieval times and organization standards.
- Assisted in budget tracking and expense reporting, contributing to accurate financial oversight.
- Implemented process improvements that streamlined administrative tasks and reduced operational delays.
- Answered multi-line phone system, routing calls, delivering messages to staff and greeting visitors.
- Maintained confidentiality of sensitive information by adhering to strict privacy policies and implementing secure filing systems.
- Ensured accurate record-keeping with diligent data entry and database management for vital company information.
- Promoted a positive work environment through effective communication skills and fostering professional relationships among colleagues.
- Improved document organization with thorough file maintenance, archiving outdated records as necessary for efficient retrieval when needed.
- Supported executive staff through scheduling meetings, coordinating travel arrangements, and preparing crucial documents.
- Optimized calendar management for executives by scheduling appointments strategically while considering priorities and minimizing conflicts.
- Developed filing system for historical documents, preserving important company records and improving access to information.
- Coordinated travel arrangements for staff, ensuring cost-effective and timely accommodations and transportation.
Junior Assistant
E.S. Originals
New York, NY
04.1999 - 11.2001
- Assisted in daily office operations, ensuring efficient workflow and organization.
- Coordinated schedules and meetings for management, enhancing team communication.
- Conducted research to support project development, contributing to strategic initiatives.
- Managed documentation processes, maintaining accurate records for easy access.
- Assisted in the preparation of reports, providing essential data analysis that informed strategic decisions.
- Coordinated travel arrangements for executives, enabling seamless business trips.
- Contributed to team success by supporting colleagues in various tasks as needed.
- Opened and properly distributed incoming mail to promote quicker response to client inquiries.
Education
No Degree - Prerequisite
Brooklyn College
Brooklyn, NY10-2000
High School Diploma -
Tel Aviv High
Tel Aviv, Israel07-1998
Languages
English
Native or Bilingual
Hebrew
Native or Bilingual
Timeline
Marketing Specialist
Your Local Contractor Mag
04.2024 - 08.2025
Marketing Executive
Astra Media Inc. Top Pros Magazine
05.2017 - 03.2024
Marketing Coordinator
Smart Saver Magazine
11.2011 - 04.2017
Sales Manager
Load Rock & Roll, Mr Move
02.2004 - 04.2010
Administrative Assistant
Citibank
12.2001 - 10.2003
Junior Assistant
E.S. Originals
04.1999 - 11.2001
No Degree - Prerequisite
Brooklyn College
High School Diploma -
Tel Aviv High