Summary
Overview
Work History
Education
Languages
Certification
Timeline
Generic

Talal Twal

Ottawa,Canada

Summary

Strategic business development leader with deep expertise in technology, payments, and e-commerce ecosystems. Excel at forging high-trust partnerships and delivering superior value to drive sustainable growth and surpass stakeholder objectives.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Senior Account Executive

Gartner
07.2024 - Current
  • Build and nurture influential relationships with C-level executives across large enterprise organizations to drive strategic account growth.
  • Consistently execute Gartner’s sales methodology and playbook, educating CXOs on Gartner’s value and leading complex evaluations with multiple stakeholders.
  • Manage a portfolio of major public sector accounts, focusing on retention, expansion, and high client satisfaction.

Achievements:

  • Achieved Winners Circle 2024
  • Closed $390k in growth in 2025 (on path to $530k) against an annual quota of $50k CV growth.
  • Awarded Q1 regional ‘FastStart’ campaign for most in-person meetings and 'GTP' campaign in Q3.

Senior Account Executive

Aspire
05.2023 - 07.2024
  • Managed a key account territory, surpassing $1M in ARR sales targets through strategic business development initiatives.
  • Collaborated with stakeholders to execute intricate client projects, driving growth and maximizing opportunities.
  • Create comprehensive account plans and go-to-market strategies, owning the consultative sales process for new enterprise clients.
  • Craft tailored sales strategies to navigate multiple decision-makers, orchestrate compelling events, negotiate commercials, and secure necessary approvals.

Achievements:

  • Exceeded Q3 and Q4 '23 quota by 102% and 126% respectively.
  • Ranked second among all AE's for 2023 in quota attainment.
  • Earned nominations for three company-wide awards (Building Trust, Assuming Ownership, and Embracing Empathy).

Enterprise Account Executive

Primer
02.2022 - 11.2022
  • Prospected large enterprises through personalized outreach strategies (LinkedIn Sales Navigator and email sequences), cold-calling, and leveraging referral networks.
  • Ran end to end sales cycle by driving product demos and RFI/RFPs with global enterprises like Chargee, Coursera, PayByPhone, addressing technical challenges, negotiating commercial terms, and acting as a payments SME.
  • Sourced, negotiated, and executed new strategic partnerships with key ecosystem partners.
  • Executed successful sales cycles in collaboration with Solutions Engineering, Partnerships teams, and RevOps, handling negotiations and contract management.
  • Collaborated cross-functionally with internal stakeholders to influence product roadmap and develop monetization strategy.

Achievements:

  • Closed deals ranging from tactical and mid-market opportunities to strategic and large enterprises.
  • Established key revenue-driving partnerships.

Enterprise Account Executive

Shopify
08.2019 - 02.2022
  • Collaborated cross-functionally with teams across Product, Engineering, Legal, Marketing, and Enablement to influence product roadmap and identify opportunities to leverage our product capabilities effectively.
  • Built C-suite relationships and navigated complex deal cycles by identifying internal champions and influencing decision-makers.
  • Drove revenue by leading and executing on new strategic relationships with tech and agency partners.

Achievements:

  • Overachieved and led my team in 6 consecutive quarters in quota attainment.
  • Consistently led my segment in self-sourced deals, and ranked top 3 in attainment during my time at Shopfiy.
  • Ranked as the top AE in Q3 2020 and Q1 2021 for the entire Mid-Market Segment.
  • Voted as number 2 on Peer Reviews for Q3 2020.
  • Selected for ‘Leaders Committe’ to represent all individual contributors by my executive leadership

Branch Lead

Scotiabank
06.2018 - 08.2019
  • Led a team of 14 to a top-4 district finish out of 24 teams.
  • Developed external partnerships to increase indirect revenue for my team and region.
  • Implemented KPI reports and leveraged data to tailor coaching plans for team members, enhancing individual and branch performance.
  • Expanded partner network and relationships to provide SMBs with payment and retail banking solutions.

Sales Coach

Scotiabank
12.2017 - 06.2018
  • By implementing hands-on coaching, the team saw a 62% increase in their sales goals.
  • Identified and helped execute new commercial business development opportunities with large firms in the area.

Senior Account Executive

Scotiabank
10.2015 - 12.2017
  • Significantly exceeded sales goals. Attainment: Fiscal 2016 – 179% and Fiscal 2017 – 182% of annual goals.
  • Successfully managed a territory of 700 accounts through a proactive contact approach, exploring opportunities to deepen client relationships.

Early Career Account Executive Experience

Royal Bank of Canada & F55 Financial
08.2013 - 10.2015
  • Built and managed client relationships through high-volume, personalized outreach - engaging up to 500 clients weekly to drive meetings and promote financial solutions.
  • Prospected businesses and individuals, delivering tailored recommendations while developing strong pipeline management and lead generation skills in fast-paced environments.

Education

Bachelor of Arts - Economics

Carleton University
Ottawa
06.2013

Languages

English
Native or Bilingual
Arabic
Native or Bilingual
Spanish
Limited Working

Certification

  • altMBA by Seth Godin - March 2021
  • Google AI Essentials June 2025

Timeline

Senior Account Executive

Gartner
07.2024 - Current

Senior Account Executive

Aspire
05.2023 - 07.2024

Enterprise Account Executive

Primer
02.2022 - 11.2022

Enterprise Account Executive

Shopify
08.2019 - 02.2022

Branch Lead

Scotiabank
06.2018 - 08.2019

Sales Coach

Scotiabank
12.2017 - 06.2018

Senior Account Executive

Scotiabank
10.2015 - 12.2017

Early Career Account Executive Experience

Royal Bank of Canada & F55 Financial
08.2013 - 10.2015

Bachelor of Arts - Economics

Carleton University
Talal Twal