Tajsiana Tapp
Los Angeles
Summary
Strategic Social Media, Influencer, and Community Marketing leader with 5+ years of experience driving brand growth through creator partnerships, experiential events, and data-informed content strategies. Proven ability to scale influencer programs, activate high-impact community moments, and collaborate cross-functionally to deliver culturally relevant campaigns. Passionate about building authentic brand communities that convert awareness into long-term loyalty.
Overview
4
4
years of professional experience
Work History
Content Creator/UGC
Independent Contractor
Los Angeles
04.2025 - Current
- Researched industry trends to inform content strategy.
- Developed engaging content for both IG and TikTok.
- Partnered with brands to identify specific branding objectives.
- Secured high-value brand partnerships with top beauty and luxury brands, including Drunk Elephant, Saie Beauty, Subtl Beauty, Prada, and Givenchy Beauty.
Social Influencer & Community Marketing Manager
KORA Organics
Beverly Hills
10.2024 - 04.2025
- Led day-to-day execution of KORA Organics’ social media strategy across Instagram and TikTok, overseeing content planning, scheduling, publishing, and community engagement.
- Drove ~18–25% follower growth on Instagram and ~35–45% growth on TikTok over a 6-month period through creator-led content, community engagement, and platform-optimized posting strategies.
- Increased overall social engagement rate by an estimated 20%+ by strengthening brand voice, improving community management response times, and amplifying UGC and influencer content.
- Spearheaded the launch of KORA Organics’ affiliate program via ShopMy, onboarding 200+ new and existing creator partners, expanding creator-driven commerce and performance-based marketing efforts.
- Managed influencer and community partnerships across social, affiliate, and experiential channels, identifying new creators and collaborators to support brand growth and visibility.
- Onboarded and managed a TikTok-focused agency to scale short-form content production, optimize posting cadence, and align platform strategy with brand objectives.
- Collaborated cross-functionally with marketing, creative, and external partners to ensure cohesive execution across social, influencer, affiliate, and community initiatives.
Brand Manager
SECONDLEFT
Los Angeles/ Sydney
02.2024 - 08.2024
- Spearheaded U.S. Market expansion for an Australian fashion and wellness brand through influencer seeding, strategic partnerships, and experiential activations.
- Collaborated directly with founders and Australia-based leadership to localize brand positioning for the U.S. audiences.
- Planned and executed high-impact Los Angeles events to build community, drive brand awareness, and establish cultural relevance in a competitive market.
- Integrated influencer marketing, social content, and events into a cohesive brand growth strategy.
Influencer Marketing Specialist
Alo Yoga
Beverly Hills
12.2021 - 11.2023
- Supported and scaled a paid influencer program of 150+ creators, with an average monthly spend of $850K+, generating over 2B in total reach.
- Sourced, negotiated, and managed long-term influencer partnerships to drive engagement, brand awareness, and conversion.
- Strategized and executed influencer-led events, supporting major product launches and seasonal campaigns.
- Led content production shoot days across Alo, Alo Yoga, and Alo Wellness, collaborating closely with social, creative, and product teams.
- Partnered cross-functionally and with external agencies to deliver integrated marketing campaigns aligned with brand objectives.
Retail and Events Associate
Poured Staffing Agency
Los Angeles
09.2021 - 08.2024
- Served as the lead project manager for all events.
- Managed staff and scheduling during the Alo Pop-Up event, while maintaining organization and flow of the event.
- Assisted retail needs and new store openings for clients such as Saint Laurent, Cuyana, and Alo.
Education
Bachelor of Science - Human Biology
California State University, Bakersfield
Bakersfield, CA05-2020
Skills
Social & Community Marketing:
Social Media Strategy, Community Management, Content Planning, Platform Optimization (Instagram, TikTok, YouTube, Twitter/X)
Influencer & Creator Marketing:
Influencer Seeding, Paid Talent Management, Creator Events, Gifting Programs, Affiliate & Performance Tracking
Events & Experiential:
Brand Activations, Launch Events, Pop-Ups, Talent & Staffing Management, Experiential Marketing
Tools & Platforms:
CreatorIQ, Dash Hudson, Tribe, Launchmetrics, Pixlee, Shopify, Bynder, Airtable, Asana, Tableau, FDM4, Slack, Mailchimp, Google Workspace, Microsoft Office
Languages
Spanish
Limited
Norwegian
Limited
Timeline
Content Creator/UGC
Independent Contractor
04.2025 - Current
Social Influencer & Community Marketing Manager
KORA Organics
10.2024 - 04.2025
Brand Manager
SECONDLEFT
02.2024 - 08.2024
Influencer Marketing Specialist
Alo Yoga
12.2021 - 11.2023
Retail and Events Associate
Poured Staffing Agency
09.2021 - 08.2024
Bachelor of Science - Human Biology
California State University, Bakersfield