Account Executive – Large Customer Sales (Apple, LG, Acer)
AMAZON ADS
05.2024 - Current
Delivered +104% YoY video growth (+184% vs quota), over 3x the LCS average, scaling Apple into the largest video partner in the CE/Media vertical through strategic product and capability unlocks.
Secured Apple’s first sponsorship via $1.8MM NHL on Prime Video partnership, leading complex multi-market negotiations and cross-functional alignment to secure and retain custom integration investment.
Elevated Apple Hardware to Canada’s #1 Fire TV advertiser (+947% YoY), outspending the next largest advertiser by 4x by aligning customer priorities with deep-link and autoplay innovation.
Launched Apple’s Prime Video investment in Canada (~$1MM, #4 globally) via a custom managed service solution developed with global GTM teams.
Secured first brand media investments from LG and Acer, driving 10x growth through targeted outreach, education, and strategic alignment.
Leader on Amazon’s “Artificial Intelligence for Ads” working with product and go-to-market teams to develop, operationalize, and popularize AI-led approaches across the organization.
Account Manager – Large Customer Sales (Google, 3M)
AMAZON ADS
08.2022 - 04.2024
Elevated Google into Amazon’s #1 global market for Streaming TV and Video (+741% YoY)
Delivered +58% Sponsored Products growth by unlocking high-potential accounts despite the departure of a major client.
Launched Always-On DSP for all Google businesses, advancing client investment from pilot to sustained usage.
Developed scalable best practices and insights decks, enabling adoption across Canada and IX teams to drive advanced media strategy.
Various Roles – Senior Finance Manager
PROCTER AND GAMBLE
06.2016 - 07.2022
Designed pricing and sizing revision across 95% of business, delivering >$10MM in value. Led construction of sell-in strategy with major retailers negotiating the highest overall pass-through of pricing in 5 years.
Recommended change in sizing and assortment strategy based on consumer behavior modelling to unlock increased usage rates on body wash.
Developed and implemented multi-year strategic revenue plan including pricing, spending efficiencies, and product assortment to grow profit at 10% year over year.
Education
Bachelor of Business Administration -
Skills
Sales strategy and analysis
Data-driven decision making
Customer relationship management
Advertising strategy
Problem solving
Strategy implementation
Hobbies and Interests
Basketball, Skiing, Debate, History, Hiking
Timeline
Account Executive – Large Customer Sales (Apple, LG, Acer)
AMAZON ADS
05.2024 - Current
Account Manager – Large Customer Sales (Google, 3M)