TAHRELL MILLER

• Promoted from Advertising Strategist in March 2024
• Fostered, managed, and grew relationships with more than 50 WSI consultants/agency owners
• Grew the agency's portfolio of active WSI consultants from 20 to 35
• Primary point of contact for all new business opportunities (consultants and direct business)
• Developed strategies, audits, and advertising proposals (200 - 300 per year)
• Leading end-to-end sales process (consultation, research, proposals, onboarding)
• Collaborated with WSI Head Office to present quarterly paid media training for new consultants
• Implemented multi-source sales reporting (Hubspot + internal data tracking)
• Worked directly with agency leaders to restructure service model and pricing
• Spearheaded internal AI implementation to improve sales efficiency
• Increased lead to close rate from 16% in 2019 to 22% in Q1 2025

Overview: Global SEM Lead for Ceridian, a publicly-traded Payroll & HR company.

• Development and implementation of SEM strategies for the client's German market launch
• Executing native campaigns through StackAdapt
• Pacing over $100K in monthly budgets across the global account (North America + Europe)
• Lead reporting projects by creating dynamic reports through Google Data Studio
• Leveraging Google Analytics for goal creation and audience population

Overview: Managed North American SEM accounts for BMO Bank of Montreal across various lines of business.

• Developed keyword research & creating impactful ad copy
• Campaign set up & ongoing optimizations for both Google & Microsoft
• Pacing over $1M in monthly budgets
• Ongoing reporting & providing meaningful insights/recommendations

Overview: Planned and bought all digital media (including DOOH) for clients such as Ontario Liberal Party, UFC & Kijiji for Business

• Agency lead for paid social and SEM campaigns across the three agencies under Bensimon Byrne
• Managed Meta, X, LinkedIn and Snapchat campaigns across a variety of clients
• Worked directly with in-house PR agency and influencers for paid influencer campaigns
• Developed client deliverables and supported in presentations for media plans, RFPs and POVs
• Lead trafficking process with third party vendors and internal programmatic team

Overview: Paid social lead for clients such as Volvo, Michelin Tires, New Balance, Quiznos, and FootJoy

• Executed briefs from media planning team into full-scale paid social strategies
• Dedicated paid social specialist for Havas' Quebec office and its clients
• Created post-campaign reports and making monthly presentations to clients
• Assisted the Paid Search team with keyword research, ad copy creation and campaign/client management