JIRA
Synthia Srinivasan
Product Manager, CSPO
Winnipeg,MB
Summary
Diligent Product Manager offering 6+ years of success in product roadmap development, market research and data analysis. Highly skilled in identifying opportunities to maximize revenue and project management with exceptional communication abilities. Driven and strategic with proven history of superior market penetration and product launch.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
2
2
Certifications
Work History
Product Manager
Laivly Inc
Winnipeg, MB
06.2019 - Current
- Lead and manage day to day operations and development of SIDD – an agent assist tool enriched with robotic process automation, machine learning and artificial intelligence capabilities
- Interact with clients and end users to identify pain points and establish a product/market fit for SIDD
- Manage customer success by continued interaction with clients and end users
- Conduct focus groups, surveys and agent shadowing sessions to gather data on product enhancement opportunities and end user sentiment
- Analyze usage data and derive actionable insights in the form of reports for operations leadership and client partners
- Launched the SIDD platform features for global leaders in FMCG, Entertainment, Retail and Fast Food, etc
- Enhanced and uniformized the product management processes of Requirements Analysis, Workflow Opportunity Mapping, devising Success Metrics, User Journey documentation, End User guide creation - minimized the scoping TAT from 90 days to 35 days
Associate Product Manager
Computer Age Management Services
Chennai, Tamil Nadu
06.2018 - 05.2019
- Managed and owned end to end change management of three critical modules of the CAMS core Mutual Fund Software Platform
- Initiated and managed products to reduce financial loss – IMPS Based Bank A/C Validation, Form Digitization using Machine Learning Models, Online Change of Bank Mandate
- Introduced Scrum and conducted daily stand ups with a 12-member team
- Established better developmental practices to improve productivity and product quality, including staggered release schedules, detailed release notes, and regular bug triaging - reduced the total pendency of change requests in the system by 30%
- Conducted employee surveys to study grievances with existing software; launched a new tool to create and reiterate Business Requirement Documents – improved employee satisfaction by 60%
- Presented, ideas for automation by collecting process TAT data, to C-level executives; 2 ideas implemented – reducing TAT by 15%
Marketing Lead
Anubav Fabrics
Karur, Tamil Nadu
09.2016 - 07.2017
- Utilized Market research to identify new target markets; Revenue increased by 20% after entry into the new market
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Conducted customer surveys and studied consumer behavior; presented data and successfully launched a bath towel product line
- Forecasted and identified trends & challenges in the Indian Textile Market
- Headed the Client Servicing Department and managed client relationships with constant communication and negotiations
Business Analyst
Vernalis Systems
Karur, Tamil Nadu
06.2015 - 08.2016
- Conducted Cross – Functional Leadership in a team comprising 20 members from a range of roles
- Executed well planned training sessions for new team members – made them project ready within 2 weeks
- Launched “Personality Development Program” for employee engagement through “Idea of the Month” program
- Successfully pitched the time management concept of “Pomodoro Technique” using success rates of 82% gathered from a POC comprising 10 members
- Received accolades from clients for use of data gathered from customer research and user feedback to design wireframes
- Bagged the Ambassador of Vernalis Award for being a “passionate” employee who motivates others to work with “passion”
Education
MBA - Consulting & Strategy
Carl H. Lindner College of Business,University of Cincinnati
Cincinnati, Ohio 08.2017 - 04.2018
Bachelor of Technology - Information Technology
Loyola ICAMCollege of Engineering & Technology, Anna University
Chennai, TamilNadu, India 08.2011 - 05.2015
Skills
Client communication
Strategic planning
Discovery & User Research
Product Vision
Product Design & UX
Business planning
Project Management
Product development
Software
Confluence
Miro
Figma
Certification
Certified Scrum Product Owner
Academic Consulting Projects
- Senior Consultant - Management Consulting Project for InfoQ Chile at Santiago, Chile & Cincinnati, Ohio (Jan'18 - Apr'18)
- Senior Consultant - Management Consulting Project for Honeywell Intelligrated at Cincinnati, Ohio (Jan'18 - Apr'18)
- Senior Consultant - Management Consulting Project for UC Nanoworld at Cincinnati, Ohio (Jan'18 - Apr'18)
- Consultant - Monsanto Olin Case Competition at St.Louis, Missouri (Feb'18)
- Consultant - Centric Case Competition at Cincinnati, Ohio (Feb'18)
- Analyst & Communications Coordinator - Management Consulting Project for Nike China at Shanghai, China (Oct'17 - Dec'17)
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Certified Scrum Product Owner
06-2022
Product Manager
Laivly Inc
06.2019 - Current
Associate Product Manager
Computer Age Management Services
06.2018 - 05.2019
Emerging Leaders Certification
10-2017
MBA - Consulting & Strategy
Carl H. Lindner College of Business,University of Cincinnati
08.2017 - 04.2018
Marketing Lead
Anubav Fabrics
09.2016 - 07.2017
Business Analyst
Vernalis Systems
06.2015 - 08.2016
Bachelor of Technology - Information Technology
Loyola ICAMCollege of Engineering & Technology, Anna University
08.2011 - 05.2015