Sylvia Hoyt
Hampton,NB
Summary
Accomplished executive leader with a track record of driving revenue growth, sales enablement, and business transformation at FCT. Extensive experience in sales leadership, commercial strategy, and organizational change, with a strong ability to develop high-performing teams and align sales execution with business objectives. Proven expertise in sales productivity, business development, and fostering a culture of excellence and continuous improvement.
Overview
16
16
years of professional experience
Work History
Head of RLS Sales & National Sales Enablement
FCT
01.2024 - Current
- Lead the national sales enablement strategy, aligning sales operations with business objectives
- Managed RLS Distribution, implementing process improvements and optimizing go-to-market execution
- Developed programs to enhance sales team capability, effectiveness, and customer engagement
Head of RS Sales & National Sales Enablement
FCT
01.2023 - 12.2023
- Led national sales and distribution strategy, ensuring revenue growth and sales team effectiveness
- Oversee sales execution and performance across Canada
- Drive initiatives to enhance sales enablement, optimizing processes and improving sales productivity
Chief Revenue Officer Atlantic Canada, National Sales Effectiveness
FCT
01.2017 - 01.2022
- Directed revenue strategy and sales leadership for Atlantic Canada, achieving market growth
- Built and led national sales effectiveness programs to improve sales performance and talent development
- Championed cultural and organizational transformation to drive sustained business success
Director, Atlantic Canada
FCT
01.2016 - 01.2017
- Led regional sales teams, ensuring revenue growth and sales execution excellence
- Built strong client relationships and drove business development initiatives across Atlantic Canada
- Fostered collaboration across functions to improve sales processes and regional performance
Director, National Residential Solutions
FCT
01.2011 - 01.2012
- Developed and executed strategies for national residential solutions
- Led sales teams to enhance customer acquisition and drive product adoption
Director, Atlantic Canada
FCT
01.2009 - 01.2010
- Managed sales operations and business development in Atlantic Canada
- Strengthened key partnerships and identified opportunities for market expansion
Education
Business Administration - Marketing
NBCC
Saint John06-1995
Skills
- Sales Leadership & Strategy
- Revenue Growth & Sales Enablement
- Organizational Transformation & Change Leadership
- Talent Development & Leadership
- Market Expansion & Business Development
Activities
Use this section to highlight your relevant passions, activities, and how you like to give back. It’s good to include leadership and volunteer experience here, or show off important extras like publications, certifications, languages, and more.
Affiliations
- Equestrian - 2 X World Champion
- Recreational Boater
Accomplishments
- Led 3 different sales team to exceed annual revenue targets the past 3 years.
- Implemented new sales strategy that resulted in record breaking acquisition of net new customer acquisition
- Highest market share penetration in Atlantic Canada for the past 10 years
Timeline
Head of RLS Sales & National Sales Enablement
FCT
01.2024 - Current
Head of RS Sales & National Sales Enablement
FCT
01.2023 - 12.2023
Chief Revenue Officer Atlantic Canada, National Sales Effectiveness
FCT
01.2017 - 01.2022
Director, Atlantic Canada
FCT
01.2016 - 01.2017
Director, National Residential Solutions
FCT
01.2011 - 01.2012
Director, Atlantic Canada
FCT
01.2009 - 01.2010
Business Administration - Marketing
NBCC
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