Sylvestre Abanda
Hamilton,Canada
Summary
Results-driven and bilingual Sales Support Coordinator with over 15 years of experience in sales, distribution, and marketing. Highly skilled in optimizing sales strategies, managing distribution networks, and driving business growth. Proven track record of enhancing customer experience, implementing CRM systems, and leading high-performing sales teams. Adept in sales negotiation and data-driven decision-making to maximize profitability. Fluent in English and French, with a strong ability to build relationships and drive revenue in competitive markets. Experienced in professional floral merchandising, creating visually appealing displays, and maintaining high-quality standards. Proficient in inventory management, customer engagement, and trend analysis. Strong focus on teamwork and adaptability, ensuring seamless execution of tasks and consistent achievement of goals. Reliable and flexible with a passion for enhancing customer experiences and driving sales.
Overview
7
7
years of professional experience
Work History
Floral Merchandiser (Part-time)
Goliath Grower Services
12.2024 - Current
- Oversee the placement of arrangements and displays at the Grimsby Canadian SuperStore.
- Manage the inventory for the Grimsby Canadian SuperStore by switching out new arrangements according to a predetermined schedule.
- Check orders and remove unsaleable stock.
- Complete reports to account for sales numbers.
- Follow company procedures for the sanitation and organization of products.
- Increased efficiency by implementing an organized system for tracking orders, inventory levels, and customer inquiries.
- Collaborated closely with customers to create unique designs for bouquets, wreaths, and gifts.
- Completed efficient store resets to prepare store for special promotions and seasonal updates.
- Answered customer questions regarding store merchandise, department information, and pricing.
- Boosted store sales by creating visually appealing and eye-catching floral displays that attracted customers'' attention.
- Educated customers about proper flower care techniques to extend the life of their purchases and enhance overall satisfaction.
Sales Support Coordinator
Orange Cameroon
07.2021 - 11.2024
- Sales and Negotiation: Proven ability to close high-value deals, Skilled in understanding client needs
- Distribution: Expertise in optimizing distribution networks, reducing logistics costs
- Sales Force Management: Led and trained a sales team, and developed incentive programs that enhanced performance
- Marketing: Coordinated innovative marketing campaigns across digital and traditional channels
- Merchandising: Implementation of visuals, Coordination of product launches and promotional activities
- Customer Experience: Enhanced customer journey and, implementation of a CRM system
- Monitored sales data across multiple shops, ensuring accurate reporting to support strategic decision-making aimed at increasing profitability
- Leveraged data analysis from 17 shops to enhance profitability
- Developed and implemented targeted marketing strategies to promote growth in the Direct Channel
- Created innovative marketing approaches to boost Direct Channel sales, optimizing franchise operations and improving overall business performance
- Supervised activities across 47 franchises
- Coordinated distribution network expansion, driving a 56% increase in sales points and 31% revenue growth over 3,5 years
- Built effective marketing plans to improve brand visibility and market presence
- Achieved quarterly market events, driving customer engagement and sales growth
- Organized trade marketing activities including roadshows and customer recruitment, enhancing brand presence and monitoring critical performance indicators
- Trained partners and coached sales teams, improving performance and collaboration
- Improved overall efficiency of the sales department by organizing schedules, coordinating meetings, and maintaining accurate records.
- Boosted sales productivity by streamlining sales support processes and implementing new tools.
Indirect Sales Manager South West
Orange Cameroon
12.2017 - 06.2021
- Achieved key performance indicators for customer recruitment, numeric distribution, and out-of-stock follow-up in various zones.
- Led regional distribution, captured 20% market share, cut stockouts by 30%, enhanced efficiency
- Conducted sales intelligence and monitored competitors' activities for strategic planning
- Implemented corrective solutions for point-of-sales
- Boosted indirect sales revenue by developing and executing strategic sales plans.
- Reduced churn rate among channel partners through proactive engagement efforts aimed at resolving issues before they escalated into major problems.
- Built an extensive network of contacts within the industry to stay informed about potential opportunities, challenges, and competitors'' activities.
- Conducted quarterly business reviews with partners to assess performance against targets, identify areas for improvement, and develop action plans for growth.
- Expanded market reach by identifying and onboarding new channel partners.
- Collaborated closely with marketing teams to create promotional materials tailored specifically for indirect sales channels.
- Collaborated with sales, surpassed targets, fostered team success, improved performance
- Analyzed market trends, identified growth opportunities, informed strategic decisions
- Implemented marketing strategies, boosted sales, strengthened brand presence
- Developed training for distributors, ensured quality service, increased customer satisfaction
- Organized promotional events and interacted with community to increase sales volume.
Education
Bachelor's Degree - Marketing
Dschang University(Higher Institute of Management)
Douala Cameroon09-2008
Skills
- Sales and Negotiation
- Distribution
- Sales Force Management
- Marketing
- Merchandising
- Customer Experience
- Computer skills
- Creative displays
Languages
English
Full Professional
French
Native or Bilingual
Personal Information
Driving License: G
Timeline
Floral Merchandiser (Part-time)
Goliath Grower Services
12.2024 - Current
Sales Support Coordinator
Orange Cameroon
07.2021 - 11.2024
Indirect Sales Manager South West
Orange Cameroon
12.2017 - 06.2021
Bachelor's Degree - Marketing
Dschang University(Higher Institute of Management)
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