Shaheryar Syed
Cambridge,ON
Overview
5
5
years of professional experience
1
1
Certification
Work History
Small Business Owner
Rugged.jp
11.2022 - Current
- • Lead entire production process from: sourcing suppliers, sampling, sourcing packaging, and maintained clear and professional communication with production partners.
- • Developed marketing campaign for the company's social media accounts including taking product photos, editing videos, responding to customer inquiries, and managing Facebook & TikTok ad campaigns. This resulted in massive organic growth within first year of operations. Instagram: +2.7K followers, +10K monthly impressions, +89K reel views, +350K affiliate impressions. TikTok: +107K views. Website: +1.9K monthly visits.
- • Managed all aspects of company's financials including annual budgets, P&L statements, forecasts, and developed automated cost tracker for company expenses.
- • Shipped out 85+ orders to customers in a timely manner resulting in zero post-shipment issues and decreased the average fulfillment time to 1 business day.
Marketing Specialist
WHD / Paca Hydraulics
10.2019 - 07.2023
- Highly experienced in planning and executing successful ad campaigns and social media content for company events to boost awareness and exposure.
- Coordinated requirements needed with trade show vendors to setup trade show booth's for company.
- Produced marketing copy, art comps, and final designs and compared them with established specifications.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Traveled across Canada to document, produce and develop content.
- Implemented changes to website architecture, content, and linking to improve SEO positions for target keywords.
- Transformed corporate website and social media platforms to better engage customers and promote sales.
Sales Specialist
Best Buy
10.2018 - 10.2019
- Implemented up-selling strategies such as recommending accessories and complementary purchases to boost revenue
- Educated clients on current promotional offerings and products using persuasive selling tactics.
- Trained new employees on customer service, money handling and organizing strategies.
- Generated new sales leads to achieve and exceed monthly sales goals.
Education
Advanced Diploma - Business Administration Marketing
Conestoga College
Kitchener, ON2018
High School Diploma - undefined
Preston High School
Cambridge, ON2015
Skills
- Proficient in Adobe Creative Suite
- Writing SEO copy on WordPress
- Content Creation / Curation
- Writing weekly LinkedIn posts
- Well-versed in Photography and Videography
- Maintaining and Managing WordPress
- Optimizing Google AdWords
- Analyzing Google Analytics
- Planning out and executing email marketing campaigns
- Market analysis
- Communication skills
- Familiar with CRM software (Salesforce & TDF)
- Running Social Ad Campaigns
- Video Interviews
- Video Content Production
- Coordinating and setting up trade show booth across Canada and US
Accomplishments
- Implemented a Marketing Infrastructure: Worked closely with the managing partners to successfully set up a marketing infrastructure for Paca Hydraulics and WHD Canada.
- Content Development: Traveled all over Canada (Quebec, Alberta, BC) to document and develop content for Paca Hydraulics and WHD Canada line of hydraulics products being used out in the field by the end users.
- Social Media Growth: Setup and grew Paca Hydraulics and WHD Canada LinkedIn page through weekly content creation for the company pages and ghostwriting for our sales team.
- Google AdWords Lead Generation: Ran A/B tests to maximize cost per click and successfully generated leads and inquiries for the sales team.
- Event Management: Coordinated and organized successful trade show booths all across Canada for WHD, resulting in positive company image. Developed and documented content for social media presence and awareness.
Certification
Salesforce certified via Conestoga College
Fluent and Certified in Adobe suit (Photoshop, Illustrator , Indesign ) via Conestoga College
Certified in Microsoft Office (Word, Excel , PowerPoint) via Conestoga College
Hubspot Certified via Conestoga College
Timeline
Small Business Owner
Rugged.jp
11.2022 - Current
Marketing Specialist
WHD / Paca Hydraulics
10.2019 - 07.2023
Sales Specialist
Best Buy
10.2018 - 10.2019
Advanced Diploma - Business Administration Marketing
Conestoga College
High School Diploma - undefined
Preston High School
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