Syed Rizvi
Guelph,ON
Summary
Dynamic, results-oriented professional with extensive experience in in-store marketing, specializing in visual merchandising and team leadership. Expertise in enhancing customer engagement through innovative display strategies and trendsetting techniques consistently drives sales performance. Proven collaborator with retail associates, dedicated to optimizing the customer experience and fostering a high-energy sales environment. Committed to leveraging creative solutions to elevate brand presence and achieve organizational goals.
Overview
30
30
years of professional experience
Work History
ISM - IN-STORE MARKETING
Hudson's Bay
11.2014 - 05.2025
- Enhanced visual merchandising by setting up seasonal trend tables and displaying various brands on Men's floor.
- Led a team of marketing associates to implement effective item display strategies.
- Utilized mannequins strategically to draw customer interest.
- Supported retail associates with POS transactions whenever necessary.
- Achieved Employee of the Month honours repeatedly for outstanding contributions.
LEAD RETAIL SALES ASSOCIATE
Hudson's Bay
10.2010 - 09.2014
- Achieved sales targets through persuasive communication and deep product knowledge.
- Maintained a welcoming store environment by upholding cleanliness and addressing customer concerns promptly.
- Accurately processed transactions at cash register, adhering to company policies.
- Collaborated in team meetings to strategize improvement methods and enhance overall performance.
GENERAL MANAGER
LensCrafters
10.1997 - 07.2010
- Implemented budget strategies, employee reviews, training programs, schedules, and contract negotiations.
- Cultivated strong relationships with clients, vendors, and partners to secure long-term loyalty.
- Managed a diverse team of professionals, promoting a positive work environment and high satisfaction.
- Developed and executed strategies that significantly increased sales and profitability.
AREA MANAGER
Pearl Vision
05.1995 - 08.1997
- Drove team initiatives to consistently exceed company goals while promoting a positive work environment.
- Oversaw daily operations to ensure timely task and project completion.
- Executed regular performance evaluations to identify improvement areas and establish growth action plans.
- Facilitated training sessions on best practices and procedures to enhance profitability.
- Analyzed reports to assess performance, develop targeted improvements, and implement necessary changes.
Education
Bachelor of Arts - Economics
University of Karachi
Karachi, Pakistan06.1989
Skills
- Retail visual merchandising
- Collaborative team management
- Point of sale customer support
- Customer relationship management
- Visual presentation strategies
- Data-driven trend analysis
- Employee training
- Sales coordination
- Stock management
- Cross-functional collaboration
- Strong attention to detail
Accomplishments
Consistently achieved employee of the month in numerous categories.
Retail customer assistance, loss prevention, employee on boarding.
I was also front lead to receive executives and buyers from head quarters and abroad for my department.
LANGUAGES
English - Native or Bilingual
Native or Bilingual
Urdu - Native or Bilingual
Full Professional
Punjabi - Native or Bilingual
Professional Working
Timeline
ISM - IN-STORE MARKETING
Hudson's Bay
11.2014 - 05.2025
LEAD RETAIL SALES ASSOCIATE
Hudson's Bay
10.2010 - 09.2014
GENERAL MANAGER
LensCrafters
10.1997 - 07.2010
AREA MANAGER
Pearl Vision
05.1995 - 08.1997
Bachelor of Arts - Economics
University of Karachi