Commercial Operations Manager
Syed Abdul Ahad
Tibah Airports Operations Company
Markham,ON
Work Preference
Work Type
Full TimeContract WorkConsulting
Location Preference
On-SiteRemoteHybrid
Location:
Markham, ON, CA
Open to relocation:
Yes
Minimum Desired Compensation
$70000/yr
Important To Me
Work-life balanceCompany CultureCareer advancementPersonal development programsHealthcare benefitsStock Options / Equity / Profit Sharing
4
Languages
1
Certification
28
Years of experience
Seeking a challenging, growth-oriented position and to work for an organization that provides challenging environment, result oriented evaluation, commitment to continuous training & development and an opportunity to apply creative skills and will make full use of my education, experience and interpersonal skills to further their environmental objective. More than 19 years of successful experience in Saudi Arabia in the following areas: Retail Real Estate, Shopping Mall Management, Airport Commercial Operations, and Entertainment & Leisure Parks. Proficient in the development of strategic marketing strategies, operations audits, increasing consumer engagement, maximizing commercial revenue, and enhancing brand visibility. Recognized for the ability to lead cross-functional teams, effectively manage stakeholders, and achieve long-term business growth and a strong market position through operational excellence.
Commercial professional with experience in optimizing operations and driving business growth. Adept at strategic planning, process improvement, and resource management. Strong focus on team collaboration and achieving results, with flexible approach to changing needs. Skilled in data analysis, project management, and stakeholder communication. Known for reliability and delivering impactful solutions.
Work History
Commercial Operations Manager
3 Years 9 Months- Overseeing non-aeronautical Madinah Airports commercial operations, including retail food and beverage, duty-free, CIP lounges, advertising, car rentals, banks, taxi services, and property leasing, in accordance with GACA regulations.
- Oversaw concessionaires and tenants to ensure lease compliance, protecting revenue integrity and upholding airport operational and brand standards.
- Monitored commercial performance through key metrics including sales per passenger and revenue yield, plus passenger satisfaction scores, to support strategic decision-making.
- Partnered with internal stakeholders and Saudi government agencies to align requirements and maintain uninterrupted airport commercial operations.
- Implemented international and local brand rollouts at airport locations based on passenger demographics, market trends, and changing customer needs.
- Sustained zero-accident performance and minimized passenger complaints by enforcing safety compliance and applying service quality controls across all retail and commercial areas.
- Managed relationship-building with concessionaires and tenants to support growth in non-aeronautical revenue streams, including food & beverage retail and CIP lounges.
- Identified and emphasized key accomplishments, aligning content with role requirements and impact.
- Managed and optimized operational workflows to maintain efficient execution across airport operations.
- Directed cross-functional team efforts to identify, implement, and sustain process improvements targeting turnaround time reduction.
- Defined and deployed metrics-driven performance evaluations to strengthen accountability standards across the team.
- Oversaw daily operations staffing and enforced compliance with company policies and procedures.
- Streamlined operational processes to enhance efficiency across airport services.
- Led cross-functional teams to improve service delivery and customer satisfaction metrics.
Malls Operations Manager
2 Years 10 Months- Accountable for the supervision and administration of four retail shopping malls owned by Taiba Investments, including managing overall mall operations and tenant relations.
- Oversee day-to-day operations of the Taiba Commercial shopping mall, Al Majeed Shopping mall, Al Aqeeq & Taiba Madinah shopping malls ensuring smooth functioning of all facilities and services.
- Managed tenant relations by overseeing lease agreements, fit-out projects, renovations, compliance, and issue resolution.
- Implemented operational policies, procedures, and standards to improve efficiency and ensure safety across mall operations.
- Ensure compliance with local regulations (like Development of Madinah Authority, Madinah Municipality, Madinah Civil Defense) safety standards, and fire & security protocols.
- Planned and executed marketing, promotional, and event initiatives to increase footfall and sales during non-peak periods.
- Coordinate with Tenants, contractors, and service providers for maintenance, repairs, and upgrades.
- Drive customer experience initiatives, ensuring high satisfaction and engagement.
- Trained and guided team members to maintain high productivity and performance metrics.
- Collaborated with senior leadership to develop long-term operational plans aligned with corporate objectives and market demands.
Marketing Specialist
2 Years 3 Months- As Tawd specializes in real estate management and marketing services within the Taiba Group’s portfolio, which Primarily focuses on real estate investment, development, and hospitality projects, with a strong presence in central Madinah and across the Kingdom. Conduct market research and competitor analysis to understand trends and customer needs in central Madinah. (Markazia).
- Build new brand identity for Taiba Owner Association. (The first Owner Association in the Kingdom)
- Coordinated all aspects of project launches to ensure success and alignment with brand standards.
- Coordinated and implemented marketing and advertising campaigns for Nakheel Mall, Tala Mall, Jouri Mall, and Jubal Mall, enhancing brand visibility.
- Ensure a perfect launch for every new project.
- Liaise with the creative, mall managers, printing press, production & Media for campaigns
- Prepare costing for malls POS, décor, Media, Print, Production & Media
- Led highly profitable new product launches (Billy Beez).
- Identified new directions of business development through in-depth analysis of the retail mix in the malls.
- Developed a database of all marketing activities for the 17 malls.
- Created engaging presentations and videos for all Arabian Centres malls, effectively showcasing marketing initiatives and driving customer interest.
- Forecasted, recommended marketing and sales initiatives based on analysis of all brands expenditure Vs budget and consumer trends, resulting in focused and cost effective marketing and sales campaigns.
- Spearheaded marketing strategies which revitalized and restored profitability in the low performing regions with faster market share growth for product portfolio.
- Conducted market research to identify emerging trends, informing future marketing strategies.
- Assisted Mall Managers on POS quality and merchandizing layout in Malls and Planned, organized and managed event which attracted more shoppers
Production Manager, Marketing Department
7 Years 7 Months- Promoted internally to develop, execute and maintain effective marketing, advertising and merchandising programs for 17 retail shopping malls which accommodated diversified business portfolios of retail fashion, food, real estate, financial services, and telecoms, automotive and healthcare.
- Marketing and brand management for 16 shopping centers & entertainment parks
- Generate new revenue via co-marketing/branding and sponsoring activities
- Supervised commercial and marketing reporting process, analyzing turnover and footfall trends
- Negotiate with supplier agreements (advertising agency, Printing press, media center)
- Supervise the commercial & marketing reporting process (tune over, footfall.)
- Negotiate with suppliers agreements (advertising agency, Printing press, media center)
- Prepared comprehensive marketing and footfall reports to inform strategic decision-making
- Highlighted key accomplishments in marketing campaigns.
- Introduced automation and technological advancements to the production floor, leading to increased efficiency and reduced labor costs.
- Championed safety initiatives within the workplace, leading to a significant decrease in accidents and injuries among staff members.
- Led production teams to enhance efficiency and reduce operational delays.
- Implemented process improvements, resulting in streamlined workflows and increased output quality.
- Established preventive maintenance schedule for production equipment, minimizing unplanned downtime.
- Operated specialized equipment, gauges and instruments to track and assess gas levels.
Media & PR Assistant Manager
2 Years 2 Months- Promoted internally and externally to develop, execute and maintain effective marketing, advertising and Media & PR programs for 15 global fashion retail brands, 9 retail malls, 8 Results, 6 Giant hypermarkets which accommodate diversified business portfolios of retail fashion, food, real estate, financial services, telecoms, automotive and healthcare.
- Prepared marketing budget and analyzed variances between budgeted and actual expenditures to inform future planning.
- Identify the target audience for a particular Saudi media campaign and decide whether campaign should be advertised nationally or regionally, and prepare Media plans with rational.
- Identified target audiences for Saudi media campaigns, determining national or regional advertising strategies and developing corresponding media plans.
- Monitor media buying strategies; liaise & build relationships with brands, MBUs (Media Buying Units) Optimedia and OMD Arabia, publications; Asharq Al Awsat, Al Eqtisadiah, Al Riyadh, Arab News, Al Youm, Okaz, Al Jazirah, Al Madina Al Hayat, AlWatan, Sayidaty, Laha, Al Jamila, Rotana, Zahrat Al Khaleej, Layalina, Al Waselah, Al Arabia, Moa and Attention outdoors etc.
- Liaise with the creative team, brands manger and consumers to develop media strategies& campaigns.
- Prepare and supervise the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programs.
- Work as part of an account team to develop brand proposals and implement the Media &PR activity;
- Prepare regular client reports and attending client meetings to assess the progress of the Media & PR campaign.
- Initiate and planning Media & PR campaigns, defining goals analyzing problems and opportunities.
- Keep up to date with industry research figures, including distribution figures (newspapers, magazines TV & radio) and audience figures.
- Successfully launched GAP, Banana republic, Mall of Arabia in Saudi Arabia market.
- .
Marketing Consultant
1 Year 8 Months- Consultant with clients about the development of marketing strategies. Build brand equity and brand identity for various clients and manage day-to-day client relationships through conference calls and presentations.
- Guided and provided thought leadership to a growing team of passionate marketers, enhancing team capabilities.
- Coordinate and Assist Mobily’s(Etihad Etisalat) for its new product Fulla launch in KSA market.
- Attend weekly and monthly planning meetings.
- Increase e company sales dramatically by attractive good accounts and new projects.
- Develop localized marketing of global products and services.
- Develop localized marketing of global products and services.
- Increased company sales by securing high-value accounts and launching new projects.
- Finalized and negotiated three key projects with Mobily, strengthening partnership with the second largest wireless provider.
- Profitably & effectively branded and franchised Gulf Green as a FIFA recommended Sport in Riyadh.
- Defined key job responsibilities to align with organizational goals.
- Documented significant achievements to highlight contributions.
- Developed comprehensive marketing strategies to enhance brand visibility and drive customer engagement.
- Analyzed market trends and consumer behavior to inform data-driven marketing initiatives.
- Analyzed market trends to identify opportunities for strategic growth and competitive positioning.
- Developed comprehensive marketing strategies to enhance brand awareness and drive customer engagement.
- Mentored junior marketing staff, fostering professional development and enhancing team capabilities.
- Boosted sales revenue through the implementation of innovative promotional strategies and events.
International Program Manager
2 Years 1 Month- Assisted international business delegates in identifying North American markets for consumer products, fostering cross-border trade opportunities.
- Arranged meetings with government officials in Texas.
- Facilitate the delegates in the research work.
- Work with U.S. department of Commerce and Austin US Export Assistance Center to promote Global business.
- Engaged civic leaders in establishing global linkages in finance, commerce, education, art, tourism, culture, and social realms to integrate Austin into the world community.
- Outlined key job responsibilities to ensure clarity and alignment with organizational goals.
- Led international project initiatives, fostering collaboration between local and global stakeholders.
- Developed strategic partnerships with foreign governments to enhance program outreach and impact.
Operation & Cargo Supervisor
4 Years 3 Months- Oversaw Air Austral airport operations for cargo, passengers, and carriers, ensuring efficient cargo handling and customer service.
- Ensure that an efficient service is provided for all passengers and oversee the entire airport operation and responsible for specific functions.
- Managed all aspects of Air Austral cargo operations to ensure efficiency.
- Handled preliminary cargo claims efficiently.
- Responsible for preliminary handling of cargo claims
- Outlined key job responsibilities to provide clarity and direction.
- Coordinated loading and unloading processes to optimize workflow efficiency in shipping activities.
- Supervised cargo operations, ensuring compliance with safety regulations and operational standards.
- Enhanced team performance through ongoing training, skill development initiatives, and clear communication of expectations.
- Covered cargo handling needs with well-organized employee schedule and well-trained staff.
- Directed personnel to properly stage baggage and execute safe and accurate loading and unloading of cargo.
- Maximized loading capacity through optimized space utilization and accurate documentation.
Education
Bachelor of Commerce - Commerce
Skills
Airport Retail Management
Key Account Management
Retail real estate
Market Research & Analysis
Property Repositioning
Multi-site oversight
Operational Improvement Initiatives
Value-added solutions
Customer Experience Analysis
Interdepartmental collaboration
Cross-functional Team Leadership
Conflict resolution & issue management
Root Cause Analysis
Microsoft Office: MS Word
MS Excel
MS PowerPoint
Customer service
Team leadership
Customer relationship management
Cross-functional communications
Revenue generation
Accomplishments
- Increased company savings by 10 % through corporate consensus-building and cross-functional geographical team coordination and development.
- Promoted to Airport Commerical Manager after 4 years with the company.
- Increased company market share by 15 % in just 24 months.
Languages
2) Arabic Fluent
3) Urdu Native
4) French Fluent
5) Spanish Moderate
Certification
JTR Professional Education Scholarships holder from International Council Shopping Centers (ICSC) USA 2017, Certified Global Business Professional (CGBP) USA., Certifying authority; North American Small Business International Trade Educators. NASBITE.USA., Certifying of Competition John T. Riordan School of Retail Real Estate Professionals - Management Marketing & Leasing, (Certifying authority; ICSC & MESCS), Certificate of Completion Lease Contract, Certificate of Completion Specialty Lease and Media, Certificate of Completion Market Research Course, Certificate of Completion Marketing 1 & 2, Food Manager Certificate, USA., From Austin / Travis county Health and Human Services Department, Texas, USA., Active member of ICSC & MESCS., Active member of International Special Event Society (ISES). USA., Active member of international business programs, City of Austin attended NAFTA & NATO conference & seminars., International Advertising Association IAA Regional Corporate Member (Saudi Arabia), Effective Marketing Planning, Dubai, UAE; Certifying authority; IAA UAE Chapter, Marketing to Woman Certificate, Dubai UAE; Certifying authority; Gulf Marketing Review, Building Brand Equity in FMCGS Certificate, Riyadh, KSA; Certifying authority, GMR Gulf Marketing Review
Timeline
Commercial Operations Manager
Tibah Airports Operations Company
11.2022 - 08.2026Read More
Malls Operations Manager
TAIBA Investment Company
01.2020 - 11.2022Read More
Marketing Specialist
Tawd Real Estate Management & Marketing
08.2017 - 11.2019Read More
Production Manager, Marketing Department
Arabian Centres Real Estate (Cenomi Centers)
12.2009 - 07.2017Read More
Media & PR Assistant Manager
Fawaz AlHokair, Group Marketing & Communication
09.2007 - 11.2009Read More
Marketing Consultant
Matrix 4 Marketing
11.2005 - 07.2007Read More
International Program Manager
City of Austin
03.2003 - 04.2005Read More
Operation & Cargo Supervisor
ARIO Madagascar Tamatave
10.1998 - 01.2003Read More
Shah Abdul Latif University
Bachelor of Commerce from Commerce
Read More
PERSONAL DATA
- Date & Place of Birth: 26 Feb 1979 Karachi, Pakistan
- Marital Status: Married (One daughter / Three Sons)
- Current Location: GTA, Canada
POSITION APPLIED FOR
Commercial Operations Manager
Personal Information
- Title: Commercial Operations Manager
- Marital Status: Married (One daughter / Three Sons)